Nokia slashes prices of current Windows Phones by up to 15%

One of the biggest questions that remains after yesterday’s announcement of the Lumia 820 and Lumia 920 is that of how much the new Windows Phone 8 handsets will cost when they finally go on sale later this year. But ahead of those devices making it to stores, Nokia needs to work on shifting its existing inventory of current-generation handsets.

Reuters reports that Nokia has cut the price of the Lumia 800 by 15% this week, with smaller price reductions being made on its other Lumia models, the entry-level 610, mid-range 710 and flagship 900. Reuters says that the information of the price drops comes from “two industry sources”, and Nokia apparently did not deny the claims when approached for comment.

A Nokia spokesperson said: “Our pricing has been business as usual, reflecting typical product life cycle changes.” Indeed, it’s fairly ordinary for prices of outgoing models of any gadget or device to drop before newer versions are brought in.

While the price reductions will make the Lumia handsets a more tempting proposition, it's worth bearing in mind that none of the models currently available will be eligible for upgrade to Windows Phone 8; existing handsets will instead receive the Windows Phone 7.8 update, about which little is currently known, beyond the confirmation that it will include the new look WP8 Start Screen.

Quite how much inventory Nokia needs to shift remains unclear. Infamous blogger and Nokia-basher Eldar Murtazin claimed yesterday that the company would have to “write off around 1 million units”, although he stopped short of citing any corroborating evidence or sources to support the assertion that Nokia would have to write down such a large amount of inventory.

In addition to the devices announced yesterday, Nokia is expected to launch a third Windows Phone 8 handset - known by its development codename, Zeal - early next year, which is said to be 'Zune-like' in its design. Before then, it's believed that the company will announce a replacement for the Lumia 610 - codename Glory - although this is believed to be a Windows Phone 7.8 device.

Source: Reuters

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Hmm, when you use the words 'Slash prices', I would expect it to be followed by something more like '50%'. 'Up to 15%' does not seem all that much, as you are also adding 'up to', which implies some are less than the 15%. Maybe just using the words 'Cut prices' would have been more appropriate.

I hope 7.8 includes more than the new start screen like IE10 and Xbox Music. They should at least put a little more effort in for WP7 users, not just a start screen you can actually get working from a third party already.

Slash it by 95% and I'll get one, that's how much a Windows phone is worth for me. Too bad it doesn't have any apps and the interface sucks. Would be cool if it could be rooted and have Android installed on it.

David Crane said,
Slash it by 95% and I'll get one, that's how much a Windows phone is worth for me. Too bad it doesn't have any apps and the interface sucks. Would be cool if it could be rooted and have Android installed on it.

David Crane said,
Slash it by 95% and I'll get one, that's how much a Windows phone is worth for me. Too bad it doesn't have any apps and the interface sucks. Would be cool if it could be rooted and have Android installed on it.

Move along troll...

I'm surprised they don't knock them down to near cost levels, to entice people to snap them up and help increase their (and the Windows Phone) market share. Surely Microsoft would throw some additional cash their way to help with offsetting the loss.

Neobond said,
Nokia seriously needs the money

It costs to increase the rate of development but a few years down the line you could be ahead of the pack and then suck up the profits. Clearly seeing a different Nokia to the one of 2007-10 which would almost delay developments to allow the previous generation to live out it's lifespan.

Neobond said,
I already know my next phone will be a Nokia.

I'm almost certain of this too, however I avoid AT&T like the plague, if it's going to be their exclusives again, I'll have to pass and go with a Windows Phone from Samsung, HTC or something

Ely said,

I'm almost certain of this too, however I avoid AT&T like the plague, if it's going to be their exclusives again, I'll have to pass and go with a Windows Phone from Samsung, HTC or something

Even if you plan to buy a device through a carrier, which I never do, exclusivities usually last no longer than three months.....

Fritzly said,

Even if you plan to buy a device through a carrier, which I never do, exclusivities usually last no longer than three months.....

Do you live in the USA? Here you are basically left with very few options when a phone is exclusive to a carrier, for example I would have loved to get the Lumnia 900 since it came out but so far the only way to get it is to switch to AT&T as far as I know, and if you get it by other means I don't even think it would work with T-Mobile my provider, not that I care about the 900 anymore really, but just saying.

Neobond said,
I already know my next phone will be a Nokia.

I am currently android user and I know my next phone could be Windows phone. However not necessary a Nokia phone! I will opt for a phone that if required hackers can install android on it! So it is not left like Microsoft left wp7 users.

Neobond said,
I already know my next phone will be a Nokia.

I am tempted by Nokia, but I think my next phone will be Apple.

Ely said,

Do you live in the USA? Here you are basically left with very few options when a phone is exclusive to a carrier, for example I would have loved to get the Lumnia 900 since it came out but so far the only way to get it is to switch to AT&T as far as I know, and if you get it by other means I don't even think it would work with T-Mobile my provider, not that I care about the 900 anymore really, but just saying.

Yes I do but I often travel to Europe where I bought the almost totality of my electronic devices mainly because there any of such devices carry a mandatory two years warranty, plus as an US citizen I do not pay VAT or IVA or other taxes.
BTW, yes Apple products too are included: I bought an iPad for my daughter there, got a problem, brought it to an Apple store in the US and after speaking with a manager they honored the two years rule. T-Mobile is a problem because they use a different frequency this is true but I heard that they are adding a regular one like AT&T.
Finally if you want to buy a SIM free device in the US you can check Expansys.com