Nokia takes shots at Google Maps and iOS 6 Maps

Nokia has been busy today. It's already gone after Apple's iPhone 5 with an infographic comparing the smartphone, due out on Friday, to Nokia's still Lumia 920, which won't be out for several weeks at least. Now Nokia is taking on both Apple and Google in a new blog post and a new infographic.

The blog compares Nokia Maps, which is used as the basis for Microsoft's Bing Maps, to Google Maps and the new, and really crappy, iOS 6 Map app from Apple. The blog states:

Unlike our competitors, which are financing their location assets with advertising or licensing mapping content from third parties, we completely own, build and distribute mapping content, platform and apps. In other words, we truly understand that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere.

The infographic tries to show some of the features of Nokia Maps compared to the competition. To be fair, the offline maps feature in Nokia Maps listed is not yet available; it will be launched around the time the Lumia 920 is available for sale.

Perhaps the biggest point in favor of Nokia Maps is the turn-by-turn navigation support, which is available in over 110 countries compared to 39 countries on Google Maps and 56 countries on iOS 6.

Source: Nokia blog | Image via Nokia

Report a problem with article
Previous Story

Microsoft asking Chinese companies to stop pirating Office

Next Story

HP's PC head on Windows 8, Surface and more

37 Comments

Commenting is disabled on this article.

Nokia City Lens has nothing to do with 3D mapping... I am sure there are same apps for apple and android. but we have to admit Nokia Maps is the senior amongst the others

IMHO the offline maps and navigation of the Lumia 920 is the biggest ace up Nokia's sleeve and as soon as I have enough spare cash this would be the first thing I buy.

To be fair, Nokia Maps is a huge download on my Lumia 900 but with Google Maps, I download what I want on an Android device. That's a huge plus for Google.

i'm sure they could buy their way out of this mess.
also, i guess their stabdards have fallen short without steve jobs around to yell at everybody

Apple Maps in iOS 6 is easily the worst Maps app ever created. It shouldn't even be used in comparison charts.

I'm sure all the issues in ios 6 will be fixed in the mext update.
I'm not upgrading yet though since i dont find any of the mew features useful and the google maps app is important to me

lamebo said,
I'm sure all the issues in ios 6 will be fixed in the mext update.
I'm not upgrading yet though since i dont find any of the mew features useful and the google maps app is important to me

Yeah right. It took Google and Nokia years to get their Maps this polished and accurate. Apple wont be able to just fix this in a few months. It will very slowly improve over years. Even if they fixed all the problems and data inaccuracies then it's still missing many great features that Google and especially Nokia have.

Theres an immediate fix though - WP or Android.

lamebo said,
I'm sure all the issues in ios 6 will be fixed in the mext update.
I'm not upgrading yet though since i dont find any of the mew features useful and the google maps app is important to me

Unless the next update is bringing back Google Maps, I wouldn't hold my breath for any meaningful fix in the near future.

In my region (largest city in Europe) Nokia Maps offers poor street layout (PROGOROD, Navitel, Google and Yandex are much better), very poor POI database (2GIS is by a huge parsec ahead) and poor public transport (2GIS and Yandex ahead by a light year). I wouldn't count it into those large numbers. Quality of it is like it's been made just for a check.

that maps and location-based apps must be accurate, provide the best quality and be accessible basically anywhere.

How does Google Maps not provide this? Yes they use advertising, a proven business model, get over it.

Numbers don't always necessarily make something better. If the quality of the maps and satellite images isn't good, then the map app is worthless. I can look at the same location (my apartment complex) on Nokia Maps, Bing Maps, and Google Maps, and the Google satellite imagery is FAR better than the other two (don't have access to the new Apple maps right now to compare). In fact, between the last two zoom levels on Bing, my apartments do a disappearing act (they were built about 3 years ago)! As for my previous house, Nokia and Bing don't even show the street as actually being there on their maps, although it is there in the satellite image and the address is located correctly. Their directions both take you to the wrong location though, but Google Maps gets it 100% correct.

Why does satellite imagery matter if you using it as a GPS lol? Also have you tried comparing them recently? Last month Bing / Nokia added a massive (something like 13TB) of new data and imagery.

-Razorfold said,
Why does satellite imagery matter if you using it as a GPS lol? Also have you tried comparing them recently? Last month Bing / Nokia added a massive (something like 13TB) of new data and imagery.
Compared them again when typing that post. Neither Nokia nor Bing show the street I used to live on correctly (and it has been there since the 1950s). And yes, I do quite often use the satellite imagery when using my phone as a GPS. It helps you to see things in the area that you simply can't tell from just a vector image map, especially if you haven't been there before.

Probably depends on your country a lot as well.
In Australia, Navteq (Nokia) hands down has the best maps, navigation and realistic ETA. But Google has Street View and the best POIs.

Sacha said,
Probably depends on your country a lot as well.
In Australia, Navteq (Nokia) hands down has the best maps, navigation and realistic ETA. But Google has Street View and the best POIs.

Indeed it does. Google Map imagery in The Netherlands is mainly from 2007-2008. While Bing Maps has imagery from 2011. Not sure about Nokia Maps though.

Shadowzz said,

Indeed it does. Google Map imagery in The Netherlands is mainly from 2007-2008. While Bing Maps has imagery from 2011. Not sure about Nokia Maps though.

While most of Bing's satellite imagery (in my area) is clearer and more updated than Google's, I still get a laugh out of the disappearing act my apartment complex does between the last two zoom levels. Look up 8100 Seaman Rd, Vancleave, MS, then zoom all the way in. Step back and forth between that and the next level up. These apartments were opened in 2009, so the highest resolution image seems to be from 2008, while the other images are from 2009 or later.

Nokia Drive is great for a free app. Unlike Android it allows you to download maps for entire countries instead of only a 80 KM (I think?) area. It also has a wide selection of voices in many languages. The graphics could be a bit nicer though.

.Neo said,
Nokia Drive is great for a free app. Unlike Android it allows you to download maps for entire countries instead of only a 80 KM (I think?) area. It also has a wide selection of voices in many languages. The graphics could be a bit nicer though.

It's not really a solution, but I got most of the UK downloaded in a few sets

.Neo said,
Nokia Drive is great for a free app. Unlike Android it allows you to download maps for entire countries instead of only a 80 KM (I think?) area. It also has a wide selection of voices in many languages. The graphics could be a bit nicer though.

I love this feature on my Nokia 603. Nokia maps works great here in India. Had to just download the Map pack through Nokia PC suite.

1. The advertisement would be more effective if Nokia marketed its products as great, just because they are - and not merely because they are 'better' than the competition.

2. The advertising lists things the ordinary consumer would have no clue about. See the comparison of 3D features. Who knows the differences between Nokia City Lens, Google Earth and Flyover? Moreover, who really cares?

Just market your own feature as super cool and something desirable. Refer back to #1.

3. Footnotes... really? 'Augmented reality results' and 'occlusion detection'? The advertisement features big text to allow the ad to be read (and digested) quickly, but then contradicts its own style by including 1) footnotes; and 2) jargon. Refer back to #2.


I should design ads for Nokia. At least people would understand mine and know WHY they should buy a Nokia phone ('occlusion detection' would not be a reason).

It's not hard to see why Apple commands a market-leading position. Like them or loathe them, their advertising and marketing is FAR superior.

Offline feature is a must have not because it is more fast or it saves bandwidth but because rural places or foreign countries.

dewaaz said,
Your point being...
The point being that you have written several paragraphs regarding an advertisement that doesn't exist. Advertisements and blog posts are very different things; granted, they are both marketing, but not all marketing is an advertisement.

I should also note that Apple has a long history of advertising that they're better than the competition, so I wouldn't put Apple on too high a pedestal.

causa45 said,
The iPhone is a 4/4S in the photo. Other than that, interesting chart.

No, it is the iPhone 5. It has 5 files of icons + dock, the 4 and 4S had 4.

GabotrilHB said,

No, it is the iPhone 5. It has 5 files of icons + dock, the 4 and 4S had 4.

Exactly. Anyone should be able to tell the difference, it has a WHOLE extra row of icons! Amazing. Apple are so innovative.

/s

causa45 said,
The iPhone is a 4/4S in the photo. Other than that, interesting chart.

awkward moment when you can't tell between the iPhone models...

Q " To be fair, the offline maps feature in Nokia Maps listed is not yet available"

Well the current Nokia Drive lets you download maps from several countries, you can use them as regular offline maps ( for some things )

oliver182 said,
Q " To be fair, the offline maps feature in Nokia Maps listed is not yet available"

Yeah I was about to say the Maps app dosnt actually allow download, however the Drive app you pick ur country and download the maps or use it online

brent3000 said,

Yeah I was about to say the Maps app dosnt actually allow download, however the Drive app you pick ur country and download the maps or use it online

Isn't it strange... my Nokia N97 from years ago allowed me to have maps installed - but now its a feature that is "coming soon" and the other top players don't even seem to be thinking about? Why did it ever disappear.

lt8480 said,

Why did it ever disappear.

As said, its only in the map app it self, the Drive app (Which is the GPS and turn by turn app) can have maps downloaded, it preforms a lot of the same functions of the Map app just the Map app for some reason seems to run live only.

My N97 also (From memory) had 1 app with all the functions (Maps and Drive) so this has essentially split the features up.

If the Nokia maps becomes what its jmet to (Standard maps for all mobile phone on WP8) then its understandable why its live atm with no download feature, im guessing a WP8 feature or update roadmap

oliver182 said,
Q " To be fair, the offline maps feature in Nokia Maps listed is not yet available"

Well the current Nokia Drive lets you download maps from several countries, you can use them as regular offline maps ( for some things )

Offline maps work great on my Nokia 603 (Nokia belle), Which is not available on my Brother's android phone. You have to just download the countries maps.