Nokia to conduct probe into fake Lumia 920 video

The fallout over the Lumia 920 video, which faked the PureView optical image stabilization (OIS) feature of the smartphone, continues over at Nokia. Today, it was revealed that the company will conduct its own internal ethics investigation over the fake video.

Bloomberg reports that, according to a spokesperson for Nokia, the company now has an ethics and compliance officer that is creating an independent probe "to understand what happened" with the video. There's no word on when the report will be completed nor what consequences, if any, will be felt inside Nokia after the report is issued.

The video in question was shown to reporters as part of the Lumia 920 launch event in New York City last week and showed off how the smartphone was supposed to have more stable video recording, with less jerky movements, than other smartphones via the OIS feature. However, soon after the video was released, other websites spotted a van with lighting equipment and a professional camera in a window reflection in the footage.

Nokia quickly apologized, stating that they meant to say that the video was a simulation of the OIS feature and confessed that the Lumia 920 was not used to take the video. It later admitted that still image captures from the video were also not taken with the Lumia 920.

Source: Bloomberg

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That internal ethics investigation is just stupid it should be external. If is internal they would conclude that they need create more quality revision in their fake videos and they should avoid mirrors and reflecting surfaces in their next videos and photos

Wtf why is there an investigation on this?? 100% of marketing does this. You think those iPhone commercials or ANY Phone commercial on tv is the real deal? They dont even actually interact with the phone, it is just a prop that has the ui navigation added in later. Everything in marketing is controlled and is done so for a reason.

micro said,
Wtf why is there an investigation on this?? 100% of marketing does this. You think those iPhone commercials or ANY Phone commercial on tv is the real deal? They dont even actually interact with the phone, it is just a prop that has the ui navigation added in later. Everything in marketing is controlled and is done so for a reason.
<---This

micro said,
Wtf why is there an investigation on this?? 100% of marketing does this. You think those iPhone commercials or ANY Phone commercial on tv is the real deal? They dont even actually interact with the phone, it is just a prop that has the ui navigation added in later. Everything in marketing is controlled and is done so for a reason.

The difference being that somewhere in small letters, it will say "Simulated experience" or wording to that effect.

micro said,
Wtf why is there an investigation on this?? 100% of marketing does this. You think those iPhone commercials or ANY Phone commercial on tv is the real deal? They dont even actually interact with the phone, it is just a prop that has the ui navigation added in later. Everything in marketing is controlled and is done so for a reason.

micro said,
Wtf why is there an investigation on this?? 100% of marketing does this. You think those iPhone commercials or ANY Phone commercial on tv is the real deal? They dont even actually interact with the phone, it is just a prop that has the ui navigation added in later. Everything in marketing is controlled and is done so for a reason.

The main difference was is that the footage in this video was touted to be what the device would produce.

John. said,

The main difference was is that the footage in this video was touted to be what the device would produce.

Well, not really. It was showing off the new technology but didn't say it was the 920.

WooHoo!!! said,

Well, not really. It was showing off the new technology but didn't say it was the 920.

Not sure about the first scene but the second and third one they show the guy holding on a 920? And "This is Lumia"...

nik louch said,

The difference being that somewhere in small letters, it will say "Simulated experience" or wording to that effect.

They do say that now but when the first batch of iPhone ads came out they didn't Those disclaimers were only added after complaints that the ads misrepresented the phone's performance.

Personally, I don't think the Nokia ads compare to that as they clearly state that they are demonstrating image stabilisation technology. The disclaimer that the phone wasn't used to capture the video seems like a simple oversight.

Nokia and their media PR disaster recovery plan.
I find it hard to believe they need to do an investigation "to understand what happened" with the biggest launch in recent memory for their company.

mr_sock_00 said,
Nokia and their media PR disaster recovery plan.
I find it hard to believe they need to do an investigation "to understand what happened" with the biggest launch in recent memory for their company.

Wouldn't their biggest launch in recent memory be last year when they first unveiled the Lumia range?

This is both old news and I must say it's a shame sensationalism is overriding journalism here.

There is _NO_ faking of the 920 OIS functionality in these videos. These videos show the concept of OIS and nothing more. It was never said that the video was shot with the 920 or was showing the actual OIS feature of the phone, only that they show the concept in action.

Please can we skip the tabloid reporting and get back to at least trying to be proper journalists/bloggers here.. I mean seriously..

paulheu said,
This is both old news and I must say it's a shame sensationalism is overriding journalism here.

There is _NO_ faking of the 920 OIS functionality in these videos. These videos show the concept of OIS and nothing more. It was never said that the video was shot with the 920 or was showing the actual OIS feature of the phone, only that they show the concept in action.

Please can we skip the tabloid reporting and get back to at least trying to be proper journalists/bloggers here.. I mean seriously..

"Here's our new phone, the Lumia 920, with a PureView camera. And here's what the camera is capable of: (shows clip)"

It doesn't matter what they exactly said, but that they IMPLIED it was from the 920.

I dunno. I mean that's something you catch in post-production if not the actual production. It's blatantly obvious there's a crew in the reflection. So between actual filming and editing no one saw this? I just find that difficult to believe as that's partly my line of work. When we shoot footage we have to plan it and be mindful of what's in the shot.

It's not too far fetched to say they didn't plan it all along. Think about it. Look at all the stories, the articles, the videos, etc. It got a lot of "buzz". All Nokia has to do is take it out and show that it does work by reshooting the video with an actual 920.

Ah, the thought of Nokia reverse trolling all the tech blogs. One can dream.

Furthermore, a bunch of guys arguing about this is pretty sad. I would think that average man would be more concerned with "who is that woman?" and "is she available?". Let's not forget "where is she from?".

But of course REAL men argue about the legality of standard, well-known marketing practices.

What I want to know: Why doesn't Nokia simply reshoot the video in question WITH THE ACTUAL LUMIA 920 !? And specifically show the phone in a reflection. That way they could easily dispell all those news about "faking".

Michael Winkler said,
What I want to know: Why doesn't Nokia simply reshoot the video in question WITH THE ACTUAL LUMIA 920 !? And specifically show the phone in a reflection. That way they could easily dispell all those news about "faking".

Because it's not finished yet. There's a reason why nobody got to hold one, and why when they went out with The Verge they only took pictures

Can we just stop with the whole "and later admitted the stills from the video were not from the 920" captain obvious? Of course they aren't, they are stills from a video that's been shown to have not been taken from a 920, how in any sense of the word sane is this surprising?

The only issue here is the video, the worst they did was imply it was from a 920 but did not actually ever say it was. The other pictures and videos are from a 920 and show its dam impressive technology.

I'm not trying to be a fanboy, but I don't like sensationalism either. I've just stated facts above and nothing more.

Can we all calm down?

duddit2 said,
Can we just stop with the whole ...

Thank you for adding a little sense to this whole affair (note it is apparently not "common sense" any more)

It is amazing how many media articles are jumping on the Nokia Fail bandwagon and not focusing on the objective truth here.

Lumia 920 = Best Camera with 1st Optical Stabilization in a phone, Best quality Screen, Most advanced touch input, 1st Wireless charging built into a phone.

This site can be excused but many other media outlets cannot escape the fact that their journalism has severe quality control issues!

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