Nokia to woo developers with free gear, support

Nokia's large and well-established developer community weren't exactly thrilled with the switch to Windows Phone that came with the company's partnership with Microsoft.

Now, according to an email passed to SlashGear, the Finnish company is resorting to a tried-and-true method of enticing developers to stick around - free stuff.

The email, sent to Nokia Launchpad program members, promises a free - Symbian-based - Nokia E7, along with a free Nokia Windows Phone device ''as soon as it becomes available.'' There have been suggestions the first such device could land as soon as late this year, though Nokia has repeatedly given early 2012 as the date for ''volume sales'' of Nokia WP7 phones.

Launchpad members will also receive free tech support on all Nokia technologies for three months and a free ''User Experience evaluation'' for one app. Nokia will also extend business development support to everyone who is developing apps for Nokia devices.

It remains to be seen whether Nokia's apparent peace offerings will do enough to appease developers angry about the sudden shift to WP7 as the company's primary development platform. For its part, Nokia has also promised that the Qt open source development platform is far from dead and developers will be able to target an installed base of around 75 million Symbian devices along with a further 150 million the company plans to sell.

Image Credit: boingpoumtchak

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Anyone that has a problem with this, needs to throw their iPhone on the ground and stomp on it immediately.

Although Apple may be good at 'giving' products to their developers, they seem to have a very large budget and several methods to give products to media companies.

If you are a journalist, work in the media industry, or even have a successful blog, Apple will give your company as much stuff as want.

Apple also has clever ways to avoid any internal policies these companies have for journalistic integrity. 1) For review merchandise - no return date 2) Product is given to media company or parent media for them to re-gift to their employees. --- etc etc etc

Microsoft has always been good to developers and offer them way to get access to most development tools and even some hardware for small fees. Nokia seems to be following the Microsoft model of being good to developers.

Apple cares less about developers, but sure loves to give away iPad to your local blonde newscaster that can barely spell his name.

This is why the media is good to Apple, and things like the iPad and iPhone have a lot of media penetration. Do a comparison of any Apple product launch, they get hundreds of times the coverage as a comperable product, the media having free products seems to really help.

If I remember right there were a few incidents in places like the Uk and other countries where the government tried to put a stop to the Apple 'gifting' of products to media companies. This resulted in Apple find new creative ways to give their products to people in the media there.

So, good for Nokia...

I think Nokia will do great with WP7 as HTC is more Android oriented, LG repackaged the POC phone and Samsung been expensive in the area.

free nokia E7 would be sweet... I wouldn't mind one of them just to try put WP7 or android on it lol. unfortunately can't afford the hundred euros or so for the launchpad program nor have much interest in developing for symbian :\

Digitalx said,
free nokia E7 would be sweet... I wouldn't mind one of them just to try put WP7 or android on it lol. unfortunately can't afford the hundred euros or so for the launchpad program nor have much interest in developing for symbian :\

Actually it is free for a year.

ZekeComa said,

Actually it is free for a year.

edit

Ok just read about it ... but I'm sure the good bits are limited to those high level developers not random joes who sign up 6+ times and I doubt signing up as a developer to hack their platform would be a clause for acceptance xD

Edited by Digitalx, Feb 19 2011, 12:09pm :

eilegz said,
symbian its still a valuable resource for non smartphone market

The ironic thing is it is actually the smartest OS on the market right up next to Android. It just looks ugly and has a few bugs.

Sacha said,

The ironic thing is it is actually the smartest OS on the market right up next to Android. It just looks ugly and has a few bugs.

plus its open source last time i checked...
Japanese ntt docomo use symbian and have some of the best and most technological advanced phones out there...
again i cant understand the hate for symbian.

If I had to choose a «dumbphone» (not that they really are) I'd choose a nokia E-series with a physical keyboard anytime. SE,Samsung,lg,whatever could never beat them in that department,in my eyes.

morphen said,
If I had to choose a «dumbphone» (not that they really are) I'd choose a nokia E-series with a physical keyboard anytime. SE,Samsung,lg,whatever could never beat them in that department,in my eyes.
because they hardly even give a try to beat them? The only one who is trying is BlackBerry.

morphen said,
If I had to choose a «dumbphone» (not that they really are) I'd choose a nokia E-series with a physical keyboard anytime. SE,Samsung,lg,whatever could never beat them in that department,in my eyes.

I respect your choice of display picture (Sonata Arctica \,,/) but I don't see how an E-series is a dumbphone. I mean, there are features that no other OS has even today (true multitasking)

Victor V. said,

I respect your choice of display picture (Sonata Arctica \,,/) but I don't see how an E-series is a dumbphone. I mean, there are features that no other OS has even today (true multitasking)

I don't find it to be a dumbphone, thats why I used the «».
Rephrase; If I where to get a non-touchscreen,physical keyboard candybar-style phone, It would be a Nokia E-series phone.

That ok?

piewoman said,
Nokia is going down the drain, sorry.

Also can you use the magic ball you're using to see into the future to tell me next weeks lottery numbers?

Pretty please!!!

piewoman said,
Nokia is going down the drain, sorry.

never thought of buying a nokia phone until they partnered with microsoft.. (except my one from 7 years ago) .. They got me excited

Lachlan said,

never thought of buying a nokia phone until they partnered with microsoft.. (except my one from 7 years ago) .. They got me excited

+1 My first cellphone was a nokia in the mid 90's eventually I moved on to HP Windows Mobile Phones, I am looking forward to buying a Nokia when they release a Windows Phone 7 handset

piewoman said,
Nokia is going down the drain, sorry.

Many forget that there are people in the world who only want a phone that makes calls that won't die when dropped and doesn't cost more than $300. And Nokia serves that market very well.

Sadelwo said,

Many forget that there are people in the world who only want a phone that makes calls that won't die when dropped and doesn't cost more than $300. And Nokia serves that market very well.

If you are talking about those damn old phones like Nokia 3210?... I don't see current Nokia phones lasts long as well?