Nokia tries to explain switch from Symbian to Nokia Belle

Earlier this week, Nokia made a rather flip and low key reveal on its official blog site, stating that it would be changing the name of its long running in-house operating system, Symbian Belle, to Nokia Belle. The move generated a lot of comments from customers asking why Nokia would make such a name change.

In a new blog post, Nokia tried to offer an explanation. As you can see, even they seem a little confused on the matter:

We are still using Symbian Belle with some audiences like developers but now we also have the flexibility of using Nokia Belle when referring to our greatest and latest Symbian software update. We are really looking forward to making Belle available to people as it will truly bring a new experience to everybody.

So ... that doesn't really clear things up at all. Having a product with two brand names for different "audiences" sounds like it would be confusing. In any case, that's their explanation.

The blog post also stated that the delay in releasing Symbian/Nokia Belle to February 2012 was because it will "make such a big difference in the user experience, and it is a major software update"; Owners of the Nokia 500 smartphone will also be receiving the update.

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12 Comments

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Bad move from Nokia. I do still miss Nokia. It is still the best phone for making phone calls, and sending text messages. But it is not a computer, nor an e-reader. I have switched to iPhone now. But really hope Nokia will stage a come back. They really should focus on what have made them successful, rather than switching names! Any management big on name switching should be fired. There are apps for iPhone which mimic Nokia's interface, such as the PhoneBook Plus. I am wondering if they can resurrect Nokia from the best easy to use features rather than changing names.

yowan said,
Symbian could have had a lot of potential if Nokia continued to put on some effort instead of bashing aside.

no, just no. I have used a Symbian Belle phone, and it is great, it is fast, beautiful, and smooth, but it still does not compete with Android or iOS. Good, bad, or improved, it's death is inevitable. RIP symbian.

Please....let it die.

yowan said,
Symbian could have had a lot of potential if Nokia continued to put on some effort instead of bashing aside.

I agree, the final nail in the coffin for me was the N97. I was so damn let down by that phone!

yowan said,
Symbian could have had a lot of potential if Nokia continued to put on some effort instead of bashing aside.
Symbian is dead, the fact Nokia dumped it for WP7 is proof enough it has no future.

yowan said,
Symbian could have had a lot of potential if Nokia continued to put on some effort instead of bashing aside.

completely agree in fact current symbian phone its getting better and better, support legacy apps and what its more important it could bring a new lvl of entry for smartphones for lowend market.... they rather release symbian phones instead of the new s40 ones....

Xerxes said,
Symbian is dead, the fact Nokia dumped it for WP7 is proof enough it has no future.

Mr Elop decided to dump it and go solely on WP7...........

Time will tell..................

Thing is, while some call it a featue phone version of Android it will in Nokia's key markets make a huge dent in Androids potential marketshare. A lot of people seem to forget or not realize Nokia is still pumping out serious numbers of phones is some markets where neither iOS or Android are all that strong.

It's like the saying goes.. Beware who you kick when going up as you will meet again coming down..

Symbian has a lot of negative associations at the moment, not the least of which is that Nokia are dumping it to go to Windows. I wouldn't be associating my brand name with it if I was Nokia.

dvb2000 said,
Symbian has a lot of negative associations at the moment, not the least of which is that Nokia are dumping it to go to Windows. I wouldn't be associating my brand name with it if I was Nokia.
Exactly! Symbian is a sinking ship and nobody is going to touch it when they already know it is doomed to fail. At least renaming it will fool consumers into thinking it's something new (and that does work, see the Windows Mojave experiment).

dvb2000 said,
Symbian has a lot of negative associations at the moment, not the least of which is that Nokia are dumping it to go to Windows. I wouldn't be associating my brand name with it if I was Nokia.

Belle is not that bad as you are making it out to be!!