Nokia unveils Asha 501 handset in dubstep TV advert

You might not have heard of the 'Asha' range of phones, but for Nokia, they're a big asset to have. The sub-brand is intended for 'developing markets', in countries where mobile phones had not yet made a massive impact. For instance, the Asha 501 was announced in New Delhi, India only last month.

When the words 'feature phone' are uttered, you automatically expect a cheap little device that couldn't hold a candle to a smartphone. Nokia doesn't seem to agree; their new Asha 501 is a break from the norm and they're keen to give it some presence.

The dubstep-laden advert for the Asha 501 was first shared on Nokia's official Facebook page, and in the 30-second teaser you get a good look at the phone.

The company has also shared specifications via their website, but in a nutshell the 501 has a QVGA 3" display, Micro SIM support, sub-100g weight, 3.2MP camera and power coming from Nokia's classic BL-4J battery. The OS is identified as 'Asha software platform' as opposed to Windows Phone; it definitely won't be Symbian.

Nokia made a point of showing off the different colors available; a trend that began with their Lumia line. For those interested, the track used is a Nokia ringtone.

Source: Nokia's Facebook

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Nokia has always offered its devices in a range of colours. On its smartphone range the colours made a prominent comeback with Symbian^3 powered previous cameraphone king N8. Then there was MeeGo Harmattan powered N9. So, no the colours weren't first introduced on the Lumia range. Prior to N8 most smartphones in Nokia's portfolio were available in 2 or 3 colours and some special edition variants.

So lowned Asha has Notifcation center but Windows Phone doesn't?
I watched Baller talk about Windows phone in the keynote and I could see he was struggling to come up with nice things about Windows phone. He's been repeating the same line for the past 1.5 years ...

Asha doesn't have Live Tiles. The homescreen is a notification center. A notification center is where you have all your notifications. That's exactly what the homescreen and Live Tiles do.

Toast notifications are displayed on the large tile of the app that you place on the homescreen. The problem with notifications in Windows Phone is developers. Why many developers don't bother to use the large tile functionality is beyond me.

^Same issue in the Windows 8 start screen.

As a windows phone user, i would say that is a lie.. Live tiles is more comparable to widgets. Notification center allows you more information, overview you can delete stuff and so on...

If you miss a call, or get a message, live tile only shows a number, you have to click on the tile to see the details. Something which you don't do with notifications.

That's why I said large live tiles for toast notifications. Large live tiles don't just show you a number, they show you text.

I find it odd that you being a Windows Phone user don't know that you don't have to click the message tile to see the message if you set it to large...

Yes, some large/wide livetiles can show more than just numbers.. but that doesn't make it it notification center for four reasons.

1. you cannot delete it. ( as in in ios, android, Meego )
2. it doesn't work for every application.
3. If you have to turn all the tiles on your phone to wide tiles then that is the purpose
4. Apps that are not pinned to the home screen don't show notification.

Livetiles is a from of notification, but it's no where near a notification center.

1. You delete it by going into the app as you would in Android.
2. It works for every app, the dev just needs to enable it.
3. Agreed.
4. Pin the ones that you most frequently use such as email client, sms, call center, people tiles etc etc.

Live tiles give you all the same info that the Android notification center does just without swiping down the center itself, what it's missing is native shortcuts to wifi, gps, bluetooth etc.