Nokia US makes fun of Samsung for "blurry" Oscar selfies

It was the selfie seen around the world. Academy Awards 2014 host Ellen DeDeneres got a bunch of well known actors to get together to take a quick picture, using a Samsung Galaxy Note 3, during the Oscar telecast. The picture was almost instantly uploaded to DeGeneres's Twitter feed and quickly became the most retweeted post in the short history of the social network. The post  now has registered close to 3 million retweets.

The use of the Galaxy Note 3 was a pretty obvious product placement opportunity for Samsung during the awards ceremony; the company also ran a number of new TV commercials during the Oscar telecast, including one for the upcoming Samsung Galaxy S5.

However, Nokia saw an opening to make a point about the photo quality coming from Samsung's devices during the Oscars. The US branch posted its own Twitter message that's quite clear on this matter (no pun intended):

Last week, Nokia took to Twitter to take a few jabs at Samsung for its Galaxy S5 announcement, calling the phone the "Samesung". It will be interesting to see if that kind of snarky activity will continue once Nokia's smartphone division is part of Microsoft.

Source: Nokia USA on Twitter

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Seeing as how Samsung sold over 300 times more phones last year than Nokia, I'd say the jokes on them. They need to shut up or put up. Even though the Lumia's have a top notch camera, no one hardly wants it running Windows. If they had the same phone running Android, they would have sold like hotcakes.

Hi_XPecTa_Chens said,
Seeing as how Samsung sold over 300 times more phones last year than Nokia, I'd say the jokes on them. They need to shut up or put up.

That's not even close to true. Samsung sold less than twice as many in Q3 2013. Naturally, neither sold exclusively smartphones.

And they did put up. They have the best camera phones money can buy. They can brag about cameras because they have a better product in that department.

rfirth said,

That's not even close to true. Samsung sold less than twice as many in Q3 2013. Naturally, neither sold exclusively smartphones.

And they did put up. They have the best camera phones money can buy. They can brag about cameras because they have a better product in that department.

In 2013 Samsung sold 319M smartphones. How many did Nokia sell? I know 300 times is not a real number. Duh!

Nokia sold 30M Lumia's for 2013, while Samsung sold 319M smartphones. Most of Nokia's other phones are Feature Phones and don't count as smartphones. So I am not counting the Asha. I am counting Lumia's. Obviously 300 was an exaggeration.

But seeing as over 1B phones shipped last year and Samsung was over 1/3 of them and Nokia was even in the picture, I think I made a valid point...exaggerated or not. When Nokia can get back to selling 100M phones then they can talk. But when you fall from selling 100M to 30M, you shouldn't be trying to make jokes.

Also, there are 4 quarters in a year. Isolating one quarter is lame.
Samsung sold 40M Galaxy S 4's in just 5 months and you're concerned about one quarter. Really?

Samsung sold 10 times as many phones for the whole year. Is that better? I said 300 times to show Samsung simply sold way more phones and the only thing Nokia could say was, they took a blurry picture.

Edited by Hi_XPecTa_Chens, Mar 4 2014, 5:15pm :

Hi_XPecTa_Chens said,

Also, there are 4 quarters in a year. Isolating one quarter is lame.
Samsung sold 40M Galaxy S 4's in just 5 months and you're concerned about one quarter. Really?

You said phones, not smartphones. And I only found numbers for the individual quarters, so just went off one.

Q3 2013, Samsung sold 120.1M and Nokia sold 64.6M. That's 15% global marketshare for Nokia.

The fact is that Nokia has the better cameras. They can talk about cameras. That's what advertising is for. Sales is the very reason why smaller players need advertising like this.

Do you rant against every company that advertises that doesn't have market dominance?

rfirth said,

You said phones, not smartphones. And I only found numbers for the individual quarters, so just went off one.

Q3 2013, Samsung sold 120.1M and Nokia sold 64.6M. That's 15% global marketshare for Nokia.

The fact is that Nokia has the better cameras. They can talk about cameras. That's what advertising is for. Sales is the very reason why smaller players need advertising like this.

Do you rant against every company that advertises that doesn't have market dominance?

No they don't have to have market dominance, nor did I say that.

BTW, Samsung sold 117M Windows Phones in this same period you are mentioning. As I mentioned they sold 319M smartphones. If you count all the phones they sod, they account for more than 1/2 of the phone sold in 2013.

I know all companies crack on each other. I don't like when any of them do it even if it is sometimes funny. But it that is all Nokia could come up with...it's lame. Also if you look at the original picture.

What about this new reverse thing about Nokia not wanting to be just another Android OEM and now they are making ugly cheap Android handsets.

If the Lumia has been released with Android at firt, they would have sold 50M of the very first model with the 20MP camera. They would ave sold triple of the one with 41MP then they have so far.

They let the Trojan horse Elop, convince them that being just another android OEM was a bad idea. Android would have bean a perfect replacement for Symbian because they could have made low, mid and top tiers phones. Android is much more similar in look and feel to Symbian vs Windows Phone OS.

Now that thy let MS take that from them, they now have nothing. The latest phone I saw the Nokia X with Android was a thick ugly piece of crap that even if I lived in the Philippines I wouldn't buy. And all they can do is crack on a photo? They have much bigger problems to deal with vs making a terrible joke.

Hi_XPecTa_Chens said,
.....

And now those Samsung owners who actually want to use their phones as backup or primary cameras can have all the buyers remorse in the world for not buying the best cell phone camera.

Narf.

Yea this guy gives heaps, that's why his the richest man in the world (Not really, but richest public figure at-least).. His foundation isnt a tax-free so-called non-profit organisation where he can donate his earning to himself and make donation-based tax write-offs right?

I think samsung's camera app is terrible. I have an S4, and pictures from it ALWAYS come out blurry for me. I switched to cyanogen mod and it takes much better pictures. The hardware is good, not the software.

Good one Nokia, I liked this one. even the shot of Oscar winners was blurry almost. samsung paid a fortune to sponsor this show but their poor camera quality has been exposed.

Not produced? The entire Oscar show was produced and Samsung was the major sponsor. And Nokia has every right to market their phones as Samsung has, companies must take advantage of every opportunity and all media available to get the message out to consumers. It's good business, even if you don't agree or like how it's done.

It's 2014, and on a $500+ phone you'd expect sharp pictures with every shot. I don't think I've ever taken a blurry picture with an SIII.

Front facing camera: different story. They all need improvement. Might as well put the same camera on both the front and back.

-adrian- said,
guess the 1020 would look a bit odd than
Never tried a 1020 but I would think the same would happened to a 1020 on the front camera as it is just a normal camera. It lacks of OIS which the back camera has so I wouldn't expect sharp images when it is shaky.

RangerLG said,
I'd rather use my phone as a phone or communication device. I have a camera for when I want to take pictures.

Do you always have your camera with you? I don't. A proper camera isn't going to fit in your pocket.

You're going to be very disappointed in surprise situations when you didn't think to bring a camera.

drakenhuli said,

and get the wrong answer

I Googled it a few minutes ago, and all I got was pages of links to articles about Samsung's blurry Oscar pictures.

You'd probably consider that the wrong answer.

rfirth said,

I Googled it a few minutes ago, and all I got was pages of links to articles about Samsung's blurry Oscar pictures.

You'd probably consider that the wrong answer.

u googled "blurry Nokia pictures" and you got answers for samsung blurry pics??? whh are you talking about... sometime fanboys just ignore all facts

What fanboy? He is right, 6 of the top 7 links were for the Samsung blurry photo.
Sample (from Google):
Nokia makes fun of Ellen's blurry Samsung selfie from the Oscars
Nokia mocks Samsung for the blurry Oscars selfies - Phone Arena
Nokia US makes fun of Samsung for "blurry" Oscar selfies - Neowin
Nokia subtly mocks Samsung for blurry Oscars selfie - BetaNews

When they get to a link about Nokia it is about how to take cool the blur photos with their phone (check it out):
http://conversations.nokia.com...taken-on-nokia-smartphones/

Finally there is link to discussion group about an issue with the one person had with a 920. I went and visited that link and the issue was corrected.

drakenhuli said,

u googled "blurry Nokia pictures" and you got answers for samsung blurry pics??? whh are you talking about... sometime fanboys just ignore all facts

How about you go Google it yourself. You're the one ignoring facts. Try it yourself.

From a marketing perspective, it's brilliant. With one tweet, then changed any search for "blurry nokia pictures" into pages and pages of articles about Ellen's blurry Samsung pictures.

This is very foolish for Nokia to make such a comment.

For one thing, hardly anyone buys Nokia phones. Microsoft and Windows Phone may be to blame for that, but still......it shouldn't have been said.

Second, unlike all the product placements Nokia/Microsoft has made with the Lumias on countless TV shows.....Samsung's (if it really was a product placement) was super effective because IT WASN'T PRODUCED.

Thirdly,....Come on. Even Ray Charles or Stevie Wonder could see that photo was not even CLOSE to blurry at all. (LOL)

Lastly, that photo of Ellen,...was it even made on a Samsung, other Android, iPhone, or Lumia? AS IF....Lumias can't produce blurry photos. Just Google or Bing "Lumia Phones Blur"

yea, the photo was perfectly clear, the one of ellen and all the celebs behind her/around her... there was one that was shot with the front camera (that has no IS, like all front cameras on phones) that was blurry and getting passed around and people are blowing it way out of proportion

VictorWho said,

Thirdly,....Come on. Even Ray Charles or Stevie Wonder could see that photo was not even CLOSE to blurry at all. (LOL)

Lastly, that photo of Ellen,...was it even made on a Samsung, other Android, iPhone, or Lumia? AS IF....Lumias can't produce blurry photos. Just Google or Bing "Lumia Phones Blur"

It's clearly blurry. And it was obviously a Samsung phone. Yes, we know it was a Samsung phone. She took it during the Oscars. Here is a picture of her taking this picture with the Samsung:

http://www.nokiarevolution.com...us-blurry-photos-oscars.jpg

rfirth said,

It's clearly blurry. And it was obviously a Samsung phone. Yes, we know it was a Samsung phone. She took it during the Oscars. Here is a picture of her taking this picture with the Samsung:

http://www.nokiarevolution.com...us-blurry-photos-oscars.jpg

umm, that's not the picture that broke the record. that was a pic with the front camera, and no front cameras have any kind of IS, of course that one was blurry

Buttus said,

umm, that's not the picture that broke the record. that was a pic with the front camera, and no front cameras have any kind of IS, of course that one was blurry

I know. The one that broke the record wasn't blurry in the foreground, but blurry in the background. It wasn't nearly as bad.

I'm not arguing about the front facing camera... only that the picture was, in fact, blurry, and that it was definitely the Samsung phone.

I probably shouldn't say this, but these "celebrities" deserve this criticism. They promote brands way too much and are not role models at all.

dead.cell said,
No more than everyone on this forum does.

But we do it because we truly like the devices and what they offer. These people are sellouts. They use only pose for the camera with these devices in hand and go back to using same old iPhone backstage. I wouldn't be found dead with a device I don't like, even if I was offered a million dollars.

AsherGZ said,
I wouldn't be found dead with a device I don't like, even if I was offered a million dollars.
That's a very easy thing to say when no-one will ever offer you a million dollars for advertising or product placement. You can emphatically declare it all you want but it's all hypothetical unless you actually find yourself in that sort of situation.

Romero said,
That's a very easy thing to say when no-one will ever offer you a million dollars for advertising or product placement. You can emphatically declare it all you want but it's all hypothetical unless you actually find yourself in that sort of situation.

Agreed. At least it is understandable. On the forums, you have people who bash products they have never used, along with companies that they might have had issue with 8 years ago.

There's also the whole superiority complex some people carry where X product has to be great because they're using it. Disregard the fact that we are all different people with different preferences.

I must be the insane one though, seeing as I keep coming back expecting something different.

dead.cell said,

Agreed. At least it is understandable. On the forums, you have people who bash products they have never used, along with companies that they might have had issue with 8 years ago.

There's also the whole superiority complex some people carry where X product has to be great because they're using it. Disregard the fact that we are all different people with different preferences.

I must be the insane one though, seeing as I keep coming back expecting something different.

But celebs (sometimes) don't even use/care about there products. Here on the forums we have real stories, real SANE people, and we are not getting paid to do anything.

ians18 said,
But celebs (sometimes) don't even use/care about there products. Here on the forums we have real stories, real SANE people, and we are not getting paid to do anything.

No more or less than anyone else. The "sane" people on this forum would have you believe a product is superior or inferior, regardless of whether they have used it or not.

Of course, I don't mean everybody as there are great people on this board too, but when you consider for a moment that we have a thread with people arguing about which video game console is better based upon pixel output or who can stream at a higher resolution... it really puts things into perspective.

That was the point I was trying to make. I could at least understand if someone were being paid to endorse a product or company. What I cannot wrap my head around is someone spending their days lying and flexing their superiority complex onto others just because the product they are using can in no way, shape, or form be considered lesser or even on par with something else.

Not likely. It's not like people were retweeting it because it was a picture from a Samsung phone. They retweeted it because Ellen told them to. Don't make up nonsense.

@techbeck
you're not making any sense...
Like spenser.d said, people were retweeting because it was something from ellen and she told everyone to, not because the pic was taken with samsung hardware. I'm pretty sure that large, large majority of people who retweeted the pic didn't know it was taken with a samsung. It's not really much publicity if most people didn't know if the pic was taken with a samsung. And it can't be "good" publicity if the shots end up blurry like they did.

I honestly didn't know until this article was written.
And a blurry photo is a blurry photo. You can't argue around that.

spenser.d said,
Not likely. It's not like people were retweeting it because it was a picture from a Samsung phone. They retweeted it because Ellen told them to. Don't make up nonsense.

That is not what I said. I said it was good publicity. Who cares why it was retweeted or the hardware used.

aviator189 said,
@techbeck
Like spenser.d said, people were retweeting because it was something from ellen and she told everyone to, not because the pic was taken with samsung hardware.

I was not commenting on Samsung hardware. I was commenting on the most retweeted pic and it being good publicity for Samsung. Its not hard to understand.

techbeck said,

That is not what I said. I said it was good publicity. Who cares why it was retweeted.

How? It's not like she tweeted it with #Samsungzomgawesomesauce

If anything it's good publicity for Nokia if they choose to roll with it. I'm not saying anyone should care at all, but you're still coming up with nonsense here.

spenser.d said,

How? It's not like she tweeted it with #Samsungzomgawesomesauce

Seriously? How? Samsung is promoting it, Samsung device is being shown and a famous celebrity is using it and endorsing it. A lot o people love twitter and the most retweeted pic was from a Samsung device. How is that not good publicity for Samsung? People eat this up.

Cyborg_X said,
Possibly, but it is blurry as sh*t

Actually, the one I was commenting on was the group selfie. Which still wasnt the greatest pic.

techbeck said,
Samsung/Ellen most re-tweeted selfie ever. Good publicity for Samsung. Jealous Nokia?

If Nokia was paying that much they would put Nokia instead of samsung. Samsung has good phones but the Nokia's Optics are better

Blurry front photo camera or not it's still great publicity for Samsung. The most whatever it is was taken on a Samsung phone. Come on, front facing 2Mp camera or whatever it is and with handshake! Of course it's not going to be great...

techbeck said,
Samsung/Ellen most re-tweeted selfie ever. Good publicity for Samsung. Jealous Nokia?

the first thing I noticed, was such a blurry photo.

No different than Samsung running the ads that mocked how thin the iPad was or how MS had an iPad get dunked in a OneDrive ad. They're all going to poke at each other. I'd rather that than just having Nokia/MS sit back and take it. They did that for far too long. I want them to be scrappy just like the rest.

laserfloyd said,
No different than Samsung running the ads that mocked how thin the iPad was or how MS had an iPad get dunked in a OneDrive ad. They're all going to poke at each other. I'd rather that than just having Nokia/MS sit back and take it. They did that for far too long. I want them to be scrappy just like the rest.

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

"Yeah, but Nokia can't talk" -> What do you even mean by that??

"No one buys their phones" -> I think you need to check the numbers again. They may not be as large as samsung or apple's, but they're certainly heading in the right direction, especially in europe.

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

It isn't at all blurry??

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

How is that relevant? Is a companies right to advertise proportional to their marketshare? If anything, a company like Samsung with huge marketsharet are the ones who don't need to advertise.

And yes, the selfie was blurry. The foreground wasn't, but those in the background are, and most detail was lost.

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

Nokia has better camera compared to samsung so yes they can talk.

So only Samsung can make fun of their competitors? They do it all the time. Probably the most famous ad by Samsung, is where they make fun of the iPhone as being for old, not very hip people (you know parents). The one with two (so called cool) kids with Galaxy phones were saving a place for their parents in a line of hipsters at an Apple store.

So you argument for this type ad is:
Apple = bad
Microsoft = evil
Nokia = childish
Samsung = Awesome!

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones

They have the 3rd best selling phone here in the UK. Nearly all WP phones are Nokia, and in some countries WP has 12+% market share, nearly all of which will be Nokia phones. They sell very well.

VictorWho said,

AND....the selfie isn't at all blurry.

Are you on the payroll to be saying things like that? If it isn't blurry what is it a 'motion effect'?

VictorWho said,

Yeah, but Nokia can't talk. No one buys their phones AND....the selfie isn't at all blurry.

LOL.. they have far better cameras. The selfie is VERY blurry, and the group shot looks like a webcam pic. Lumia 1020 would've fixed that. No one buys their phones? Ha! My whole family has Lumia 920/925 and ATIV S. My two exes has 920 and 1020. Several of my friends has 920 and one has 1020. Nokia sells millions of 920's, and even more of 520/620. It will just keep getting better....

pantera9 said,

LOL.. they have far better cameras. The selfie is VERY blurry, and the group shot looks like a webcam pic. Lumia 1020 would've fixed that. No one buys their phones? Ha! My whole family has Lumia 920/925 and ATIV S. My two exes has 920 and 1020. Several of my friends has 920 and one has 1020. Nokia sells millions of 920's, and even more of 520/620. It will just keep getting better....

Hmmm the front camera of Lumia has OIS as well? Cos I believe it is taken on the front camera.

The hate on Nokia's marketing. I for one think Nokia actually keeps it quite decent. Some witty remarks here and there, but hey, I've seen far worse from MS/Google/Samsung/Apple etc.