Nokia uses 50 Lumias to show New York in a unique way

For its latest promotional video Nokia used fifty Lumia 1020s, a custom-designed rig and specially created software to bring folks a unique perspective of New York’s streets. This follows Nokia’s history of doing innovative projects for its promotions.

The video above was created by building a custom mobile circular rig able to hold 50 smartphones. These were then connected and controlled via a specially built Surface app, and the rig was towed around town to get some pictures of New York folks.

All the 50 smartphones fired at the same time and the over 30,000 images were then used to create the promotional video above. It’s a really interesting project, as so many of Nokia’s are, and judging by the view count it seems to have struck a chord with consumers.

You can check out the behind the scenes video below.

Source: Nokia 

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19 Comments

Gungel said,
Not as long as you pay the same for the cell phone service when you buy your phone or get a subsidized one.

So they charge the same for a contract with or without phone. you clearly get ripped of with those contracts than :)

ACTIONpack said,
Does anyone know if the 41PX camera dead for Nokia? Seem like they are going to stick with the 20PX.

Did you think Nokia was going to put 41px camera in every phone? 1020 and it's successors are probably the only phones getting the 41px.

Edited by hagjohn, May 22 2014, 9:01am :

Very badly syncronised, either the software was poorly written or the phones have a lot of latency, I wouldn't have used that in a commercial though personally because it looks pretty awful.

n_K said,
Very badly syncronised, either the software was poorly written or the phones have a lot of latency, I wouldn't have used that in a commercial though personally because it looks pretty awful.

Waiting on your video..............

It looks very intentional. Every other picture looks synchronized, causing the rock between two very closely related points in time.

I liked it... you can see flickers of motion. It adds a little information about what's actually happening and shows that they didn't just get a bunch of people to pose motionless for the shot.

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