Nokia: "We are working…very hard on Instagram"

Microsoft’s app ecosystem for Windows Phone 8 has been adding big-ticket apps to the store at a feverish pace. While Twitter and Facebook are now staples in the Windows Phone Store, one big gap in the store yet to be filled is Instagram.

Love it or hate it, Instagram is a cornerstone app for any platform and lacking a big name such as this is, let's face it, a dark spot on your public record.


One day...

Nokia has previously stated that the app is coming to Windows Phone. While there have been rumors that Nokia was looking to lock-up Instagram as an exclusive app, we now have a bit more insight into the plans for the Finnish company.

In an interview with TechCrunch, Nokia’s Brian Biniak, Vice President and General Manager of App Development, was questioned about the arrival of Instagram on Lumia devices.

BB: We are working… very hard on Instagram. We’re working closely with Facebook — as you know, we work with them across all kinds of devices. Microsoft has a close relationship with Facebook, which you can see from the Bing decision, and… for Instagram. We’re working on that.

We’ve also extended our relationship with Twitter so Vine will also come to the platform later this year.

These comments echo similar ones made by Nokia's Kevin Shields to Neowin's Andy Weir at the launch of the Lumia 925 in May. Shields indicated that both Nokia and Microsoft have been working tirelessly to make an Instagram app launch happen for Windows Phone, but that the ball remains firmly in Facebook's court.

Many were hoping to hear about an Instagram partnership at the launch of the Lumia 1020 but alas, we are still (officially) Instagram-less on the Windows Phone platform.

Seeing how Microsoft has taken charge of the Facebook application for Windows Phone, it would not surprise us to see the company go down the same road for an official Instagram app too. While we don’t have an app yet, it’s clear that at least two parties (Nokia and Microsoft) are pushing for its launch, and we suspect that both vendors have likely offered up resources to support a port to Windows Phone.

Source: TechCrunch

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29 Comments

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Man they've been working "so hard" on this stupid Instagram app for almost a year now. At this point this has got to be hands down the best app ever made for any smartphone on the planet...

This is no more than a cold joke. A PLATFORM is WORKING VERY HARD FOR AN APP?! Ridiculous. Insane. How could a platform like this be widely accepted? The reason is simple enough that the Instagram is not WILLING to release an app. For technical issues, there is not a problem. Microsoft is sinking into deep s**t. Few users > less apps > less attractive > fewer users. Microsoft's being late to the market is the only thing to blame. I can see that if windows phone has a 25% market share these companies would be eager to announce their apps, right?

Edited by Drinkwater, Jul 13 2013, 4:59am : Expand content

Agh, I had it with this nonsense. This whole situation is getting out of proportion. This definitely proves the bad guy here is Facebook. No one else.

No wonder they announced their app for Windows 8 … after eight friggin' months!! The so-called alliance with Microsoft is just bragging.

Sometimes they act as a joke. Take for instance the Facebook Home flop and yet Zuck won't put this iPhone down.

On the bright side Nokia is doing an amazing job at standing out in the Windows Phone lineup. Kudos to them!

When choosing the right filters on the right photograph, it ain't crappy at all. Although this when-will-instagram-come-to-Windows-Phone thing is getting ridiculous indeed.

Their time would've better been spent developing their own killer photo app, instead of pursing an over-smug developer.

FalseAgent said,
Didn't Facebook say that they are now a "mobile-first" company? Ha, what rubbish.

as in their mobile platform first (facebook home)

Okay, I finally got Instance/Instragram on my windows phone, about a month ago. This has to be one of the most overrated apps in the entire world.

I am not a big fan of posting your pictures of people of what they're going to eat. The only good photos are the ladies dressing up.

yes it is an extremely good app and the video part of it is currently in beta so should come shortly, and really why do we even need an "official" app that probably wouldn't be as good as instance anyway

This is what surprises me! Facebook, Supposedly Microsoft ally, keep turning the cold shoulder at them. However, Twitter has shown support for Windows 8 and Windows Phone 8 releasing official and high quality apps.

Agreed. Facebook's support for Microsoft's products only seems to appear when it benefits Facebook, while Microsoft integrates and helps drive traffic to Facebook with far more of their own products regardless of whether they stand to directly benefit Microsoft monetarily.

Look how long it took Facebook to commit to a Windows 8 app, while Twitter announced, then subsequently released one months ago.

I think it's all about the money, if not what else could it be? Facebook is probably demanding insane amount of money that Nokia and Microsoft is not willing to pay .

This is exactly what I've been thinking for a while. Otherwise, how hard would it be to create an Instagram app? It's dead simple functionality wise! 2 months, tops. It's gotta be about money.

kinpin said,
I think it's all about the money, if not what else could it be? Facebook is probably demanding insane amount of money that Nokia and Microsoft is not willing to pay .

that might be true but if you put it next to the fact that facebook doesn't like instagram that just make an ars of facebook. instagram should have been bought by Microsoft.

S3P€hR said,

instagram should have been bought by Microsoft.

Unfortunately, based on Skype's commitment to Windows Phone, we probably still wouldn't have an official Instagram app..

Why are Facebook stalling it? I am behind with this news sorry. Not sure why they'd want to, surely they can manage an app for Windows Phone.

Indie third-party devs have managed to produce marvelous efforts in this field. I have no doubt that a fully-staffed team couldn't make a WP app in about a week.

SPARTdAN said,
Why are Facebook stalling it? I am behind with this news sorry. Not sure why they'd want to, surely they can manage an app for Windows Phone.

The problem is facebook wants to kill instagram but they just can't so they are killing it by not putting any resouce on it. Instagram previous owners should be ashamed of themselves selling it to facebook. Its a dead plat platform.

S3P€hR said,

Instagram previous owners should be ashamed of themselves selling it to facebook. .

If I was offered 1 billion dollars for something that I had been pumping my money into for years.. I would not be ashamed for taking the deal.. they are business people after all

Mulsivaas said,
This is simply ridiculous. Facebook is just being a bunch of stubborn babies at this point. Get over yourselves!

I don't even know what's the deal with instagram. Facebook its owner doesn't want to upgrade platform or do any development for/on it. Because they want to push facebook. Instagram acquisition from facebook was all wrong at first place.

Instance works great of my 920 for uploading to instagram and checking my friends pictures.. Only thing missing is video support but that is to be expected until the 3rd party vendor can update the app