Nokia's free Ovi Maps navigation proves a hit

Nokia has today announced that since the launch of the new version of Ovi Maps with free walk and drive navigation, just one week after the launch, there have been over 1.4 million downloads of the software.

"We're averaging a download a second, 24 hours a day," said Anssi Vanjoki, Executive Vice President, Nokia.  Nokia used to charge walk & drive navigation but switched to a free strategy and was surprised with the results. "The number of people now using their Nokia for navigation, and as a result looking for more location-aware software, is growing faster than even we predicted" said Vanjoki.

Nokia also released stats on what devices Ovi Maps is being used on. The top 5 devices are the Nokia 5800 XpressMusic, Nokia N97 mini, Nokia N97, Nokia 5230 and Nokia E72. China, Italy, UK, Germany and Spain were the top countries downloading the new version.

From next month all Nokia GPS-enabled smartphones will include the new free version of Ovi Maps.

View: Nokia Ovi Maps

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12 Comments

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I was waiting for them to do this..

Ran the software updater on my N97 yesterday and read Ovi MapsFree and was like HELL YES!!

I did not see them charging for it kicking off the ground but now i love it :D

Its once it goes onto new handsets they will see the real demand appear... the process of updating "branded" handsets is such a nightmare so many users wont have bothered (or cant even manage it) or wont even know about it yet.

...branded handsets basically have to manually updated using about 30 minutes of your life, installing all sorts of nonsense on your pc, connecting the phone and forcing firmware updates. If your have a non branded handset then it should just do it via the phone sw update option.

Obviously the reason its not supported on older handsets that are no longer sold, is to make people purchase new handsets. Offering it to previous owners with "current" handsets, means they don't get people complaining things like - "why does the same new phone get it free? - when I got mine a week ago and I have to pay for it every year!"

Giving it away for free would not be a "financial burden", rather less new sales.

The inclusion of free sat nav probably harms sat nav manufactures most - some people will be thinking a nokia phone may cost a little more, but it means you dont have to purchase a sat nav, and have extra chargers and things to carry and sort.

I saw in AD for this in a newspaper here in Philadelphia, full page. I have to say I was quite shocked. They released a voice guided turn by turn GPS app for free. That is quite impressive and in some ways a game changer...

Frazell Thomas said,
I saw in AD for this in a newspaper here in Philadelphia, full page. I have to say I was quite shocked. They released a voice guided turn by turn GPS app for free. That is quite impressive and in some ways a game changer...
I wouldn't go as far as saying that, it's very nice of them but as with everything there is a catch. Unless you own a current model Nokia your out of luck, my N95 is not supported and if I want voice guidance I must pay a yearly license for it. However, to be fair considering how many Nokias are out there supporting them all would be a very costly exercise as the voice guidance still isn't free, Nokia is just paying it for you. So making it only available for current models makes it less of a financial burden for them.

I bought a 6790 Surge two weeks ago, and it had OviMaps installed, and seems to be functional... Would this version be any different?

I still prefer garmin but ovi maps is really great, it tells you a weather and you can send your location to your facebook etc.

It's not the greatest Sat Nav application available but when it's free it's certainly more appealing. I'm looking forward to it being available on the N95 :)

bmdixon said,
It's not the greatest Sat Nav application available but when it's free it's certainly more appealing. I'm looking forward to it being available on the N95 :)

Same here :)

bmdixon said,
It's not the greatest Sat Nav application available but when it's free it's certainly more appealing. I'm looking forward to it being available on the N95 :)
Sorry to burst your bubble but it won't, N95* is not supported as it's quite old now (I have a N95 too). If you want free navigation you'll need to buy one of the supported handsets. N95 owners are out of luck on this one I'm afraid.

* This includes the N95 8Gb too, the promotion only supports current handsets only, which the N95 is not.

Edited by Xerxes, Feb 3 2010, 9:19pm :