Nokia/Microsoft app marketplace plans begin to take shape

The newly minted partnership between Nokia and Microsoft, officially announced on February 11, is bound to shake up the mobile OS wars in a great way. While we know the basics of the deal, most importantly that Nokia will start using Windows Phone 7 in its smartphones, many of the details haven’t been ironed out yet, at least in the public’s eye.

According to the TNW, a Microsoft job posting has been released that requests a developer to help create “the service software to power the shared application marketplace for Nokia and Microsoft alliance. [The job] will explore, prototype and design the integration between two marketplaces.”

While it isn’t the most detailed description of the new app marketplace restructure, it gives us an idea of where the two companies see software relationship. Nokia isn’t a small startup taking advantage of a new OS. Nokia has a long history of OS dominance, and a vast library of its own applications that they want WP7 to share compatibility with. While some were of the opinion that there would be separate but related app store for Nokia apps, this posting leads us to believe that the final product will be a much more shared environment, with Nokia apps shown and featured alongside its Microsoft counterparts.

Whether or not Microsoft has plans to eventually integrate the Nokia library completely into the Microsoft application ecosphere, or if they’re going to keep a marginal separation between the brands, is still up in the air. Nevertheless, the way this job posting is worded, it seems that the two libraries will exist closer than many people thought.

Here's the full posting:

Software Development Engineer, Senior - MCB - Windows Phone (748671)
 
Job Category: Software Engineering: Development 
Location: United States, WA, Redmond 
Job ID: 748671 
Product: Windows Phone 
Division: Mobile Communication Business
Microsoft + Nokia partnership is a big bet on us creating a vibrant ecosystem for mobile developers. You are invited to create software to power the application marketplace for this alliance. 

We are looking for a seasoned developer who excels in design, coding, and delivery of great software service. Just last week Nokia and Microsoft announced a broad sweeping worldwide partnership http://www.microsoft.com/Presspass/press/2011/feb11/02-11partnership.mspx>. The Commerce Services development team in Windows Phone Services will develop the service software to power the shared application marketplace for Nokia and Microsoft alliance. You will explore, prototype and design the integration between two marketplaces. Your job will entain creating a consistent set of APIs, workflow systems, and data systems. You will partner with end-user expeirence teams to deliver seemless developer and end-user experience. You will get exposure to worldwide developer demands hungry to create 1000s of applications for the application marketplaces. Take this job and make history with your awesome contributions. 

I am looking for a developer who can design well, think broadly, and code well. You will drive the integration architecture, API designs, data driven system design, and develop high quality services that runs worldwide. You need to have maturity to cut through ambiguity and arrive at elegant solutions. You will be called on to mentor junior developers and help create a high performing team environment. You also will be exposed to the challenging opportunities that are part of being in a highly competitive industry for the phone services. 

Your qualifications should include 8+ years of softwarew development being part of a couple of versions of shipping products. You understand managed code APIs and design framework. You have strong grounding in data designs and passion for handling integration designs. You enjoy sharing your knowledge with other developers and testers to make others great. It is preferable for you to have had experience working with external companies in developing cross-company products. It is desirable for you to have expeirence in developing and running services software including workflow software. A BS or MS in computer science or related discipline is preferred.

WPEJOBS; WPES
tri.COMSVCS 
MCB.WPE.JK
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17 Comments

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The Black Mamba said,
Microsoft nearly sold 1 million phone for the month of February only. Gradually the numbers are going up. Cannot wait to get mine in five days.

Windows Phone 7's market share is rising but Microsoft's overall mobile market share declined in Q4 2010, WP7 sales need to pickup fast to offset falling Windows Mobile 6.5 sales.

thealexweb said,

Windows Phone 7's market share is rising but Microsoft's overall mobile market share declined in Q4 2010, WP7 sales need to pickup fast to offset falling Windows Mobile 6.5 sales.

im confident they will be able to hover around 5% till something dramatic happens.. they are not going to boom until they release some really extreme phones (not that the OS needs them, just ppl need to brag about their specs)..

Lachlan said,

im confident they will be able to hover around 5% till something dramatic happens.. they are not going to boom until they release some really extreme phones (not that the OS needs them, just ppl need to brag about their specs)..

Ya, I agree, some OEM needs to release a 32GB monster phone to get heads turning.

GP007 said,

Ya, I agree, some OEM needs to release a 32GB monster phone to get heads turning.

Yeah, honestly I'm amazed that there aren't phones with more storage already out. That is my main issue with WP7 devices (Which otherwise I love). I hope that the OEM's start shipping phones with more storage space soon.

M_Lyons10 said,

Yeah, honestly I'm amazed that there aren't phones with more storage already out. That is my main issue with WP7 devices (Which otherwise I love). I hope that the OEM's start shipping phones with more storage space soon.


Agreed, I looked at the specs of all available phones. From the ones that are interessting to me, only 2 have 16GB… I'm waiting for 32GB - or maybe even 64GB…

GP007 said,
Ya, I agree, some OEM needs to release a 32GB monster phone to get heads turning.

Meh, why 32GB, what needs to happen is a 64GB one at the same price as a 32GB iPhone. What needs to happen isn't only a better product technologically but something that delivers more bang for the buck.

Mr Nom Nom's said,

Meh, why 32GB, what needs to happen is a 64GB one at the same price as a 32GB iPhone. What needs to happen isn't only a better product technologically but something that delivers more bang for the buck.


well technically you are getting more bang for the buck already as the WP7 devices are way less expensive than the iPhone…

MFH said,

well technically you are getting more bang for the buck already as the WP7 devices are way less expensive than the iPhone…

And have features like Office and Live that the iPhone just can't touch. But 64 GB would be more than anyone would ever need... I'd be happy with that. LOL

MFH said,
well technically you are getting more bang for the buck already as the WP7 devices are way less expensive than the iPhone…

Too bad I can't buy a UTMS 850/2100 in the country where I live which leaves only iPhone as the option - whether it is Microsoft's or the hardware vendors fault is really meaningless given that Microsoft has excluded itself from a market they could have gained market share in.

Microsoft should have gone to HTC, created their own phone, sold it direct to the public internationally from day one and skipped the carriers completely.

Mr Nom Nom's said,

Microsoft should have gone to HTC, created their own phone, sold it direct to the public internationally from day one and skipped the carriers completely.

First, that would be the Zune-strategy done right - releasing it internationally. I never got the chance to buy a Zune HD in Europe…
Second, I personally doubt that something like that would've ever happend. Microsoft sees themselves as a software company - apart from the XBox and accessories (mouses, keyboards,…)

MFH said,
First, that would be the Zune-strategy done right - releasing it internationally. I never got the chance to buy a Zune HD in Europe…

True, and the vast majority of countries sell their mobile phones unlocked and people can purchase SIM cards for as low as $2 in some countries; it would open up a huge market. If the US is excluded because of their stupid way in which their mobile phone market functions I'm sure Microsoft would still make a huge amount of sales internationally anyway.

Second, I personally doubt that something like that would've ever happend. Microsoft sees themselves as a software company - apart from the XBox and accessories (mouses, keyboards,…)

Meh, I could see it happening but it would actually require them to dumb the distribution chain, and sell all their stuff directly to the public. There is no reason why I shouldn't be able to go on a website, regardless of the country of where I live, and purchase Microsoft software and have the CD's shipped to me. It is a giant cop out every time I hear people make up excuses as to why Microsoft don't sell their products directly to the public given we live in the age of the internet.

Ok, lets go back a few months and didn't MS release a beta of SL for Symbian? I seem to remember this. If so, it all makes sense now.

GP007 said,
Ok, lets go back a few months and didn't MS release a beta of SL for Symbian? I seem to remember this. If so, it all makes sense now.

Try a few years. It was 2009 I think.
Funny thing is, the browser plugin still isn't available for Windows Phone.

Sacha said,

Try a few years. It was 2009 I think.
Funny thing is, the browser plugin still isn't available for Windows Phone.

Well that's when they first said it but the actual beta build didn't come out till some time in 2010 I think?

Yup just checked, the beta of SL for symbian came out last year at MiX in July.

Sacha said,

Try a few years. It was 2009 I think.
Funny thing is, the browser plugin still isn't available for Windows Phone.

And that has been discussed a great deal. The OS supports Silverlight but the browser does not. That is coming in the Mango update later this year.