Yesterday, we heard unfortunate news about Microsoft letting go thousands of employees after its acquisition of Nokia. Furthermore, Microsoft announced that it would be terminating some of its products and services. Although this will most likely be the end for low-end devices with non-Lumia branding, it looks like the MixRadio service will rise out of the ashes, as it will emerge as its own standalone company.
Jyrki Rosenberg, Vice President of Entertainment at Nokia, announced plans of potentially "spinning off" the service to other platforms. The service will continue to come preloaded on Microsoft’s Windows Phone's, but will also have the option to offer its service to other existing platforms.
According to The Guardian, Rosenberg has been meeting with potential investors from across the globe. He says there is strong interest for the service from the United States, Europe, and Asia. MixRadio is a fairly recent addition to Nokia’s portfolio of services, but it has long been apart of the company in some form or another. It started as Nokia Music Store in 2007, before being rebranded in 2013 as Nokia MixRadio.
The service is unique, in that it offers for free, commercial-free streaming of hundreds of handcrafted mixes. Nokia MixRadio also offers an incentive to paid subscribers by allowing users to have unlimited skips, higher quality tracks, and the ability to take mixes offline.
Source: The Guardian
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