Nook web traffic share now exceeding that of Kindle Fire

Neither Barnes and Noble nor Amazon have ever issued specific sales figures for their Nook and Kindle Fire tablets (Amazon has only said it has sold "millions" of its Kindle devices since the Kindle Fire launched last fall). Today, a new report from Chitika Insights claims that web traffic generated from the Nook tablet has now exceeded that of the Kindle Fire, which may mean that the Nook itself may have overtaken the Kindle Fire in terms of sales.

Chitika Insights says it took a sample of hundreds of millions of impressions from its Chitika Ad network from June 4-10. The report states:

Compared to our previous study of tablets per 100 iPads, the Kindle has maintained its share while the Nook has gained. Barnes & Nobles’ e-reader with tablet capabilities now accounts for 0.85 (percent) of all tablet web traffic versus Kindle Fire’s .71 (percent).

That's good news, at least indirectly, for Microsoft. In April, the company announced a partnership with Barnes and Noble that will see the Nook business spun off into a separate company, with Microsoft investing $300 million in this new, and still unnamed, venture.

Apple's iPad is, not surprisingly, at the top of the tablet web browsing list, claiming 91.07 percent of tablet web traffic, according to Chitika Insights. However, that number is down from 94.64 percent compared to a May report. The Samsung Galaxy tablet lineup is still number one among non-iPad tablets for web market share. The report adds, "With Windows 8 tablets expected in the fourth quarter, the future of tablet web traffic will certainly be interesting to observe."

Source: Chitika Insights | Image via Chitika Insights

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I still believe the Monday MS event will be a new Nook tablet running custom Windows RT and access to Xbox Music and Video and XBLA games as per MS and B&N new partnership. That will give the Kindle Fire a run for it's money.

wookietv said,
how do rooted fire's with ics roms play into these stats? are they reported as fires?

Yes, but the vast majority of the people who own them do not root and install CM/ICS ROMs.

My god these people that come up with these statistics are worse for accuracy than your average weatherman!

People buy the Amazon Kindle Fire and Nook primarily as E-BOOK READERS! I can understand including other Android tablets in the "Average Number of Tablet Impressions per 100 iPads" demographic, but the Nook and Kindle should NOT be included in this!

Also, using web impressions to determine "which may mean that the Nook itself may have overtaken the Kindle Fire in terms of sales" is stupid at best, because again these devices are primarily e-book readers. I know a LOT of people who own these, and never use them to go on the web, and use them strictly as a reader.

-=MagMan=- said,
My god these people that come up with these statistics are worse for accuracy than your average weatherman!

People buy the Amazon Kindle Fire and Nook primarily as E-BOOK READERS! I can understand including other Android tablets in the "Average Number of Tablet Impressions per 100 iPads" demographic, but the Nook and Kindle should NOT be included in this!

Also, using web impressions to determine "which may mean that the Nook itself may have overtaken the Kindle Fire in terms of sales" is stupid at best, because again these devices are primarily e-book readers. I know a LOT of people who own these, and never use them to go on the web, and use them strictly as a reader.

The Kindle fire was marketed as an "iPad Killer." Consumers were (mis)led to believe this was the case.

But yeah, let's go easy on them now that the whole effort has gone South.

Deliciously_Random said,

The Kindle fire was marketed as an "iPad Killer." Consumers were (mis)led to believe this was the case.

But yeah, let's go easy on them now that the whole effort has gone South.

Mind telling us which ads Amazon ran that said that the Fire was an iPad killer?

-=MagMan=- said,
My god these people that come up with these statistics are worse for accuracy than your average weatherman!

People buy the Amazon Kindle Fire and Nook primarily as E-BOOK READERS!


last time I checked, they already have dedicated ebook readers...that are cheaper. You're comments are false

Unfortunately, you'll never get these kind of statistics for Windows tablet usage... you can't tell the difference between desktops/laptops/tablets... and the Metro IE uses the same user agent string as desktop IE.

The Acer Iconia, which does show up in this graph, has both an Android and a Windows version. But the Windows tablets are excluded.

Brian said,
Windows 8 hasn't even been officially released, why would they include it on a chart of released products?

I never said anything about Windows 8.

I'm talking about Windows 7 tablets. The Acer Iconia has a version that is a Windows 7 tablet. And the Acer Iconia is on this chart. But it's only the Android version that gets any credit for web traffic share.

And I'm talking about the fact that you can't track these statistics for Windows 7 tablets, but I'm mostly thinking about Windows 8 tablets because it won't be until Windows 8 that you see a significant increase in Windows tablets.