NPD: Chromebooks claim 21 percent of all U.S. commercial notebook sales so far in 2013

If you are wondering why Microsoft is now suddenly launching TV commercials that claim Chromebooks are not real notebooks, the latest U.S. sales figures for PC and tablet sales from the NPD Group research firm may be a big clue. According to their newest report, Chromebooks claimed 21 percent of all commercial channel-based notebook sales and eight percent of all commercial PC and tablet sales in the US between January to November 2013.

The report adds that in the first 11 months of the year, 1.76 million Chromebooks and Android-based tablets were sold, compared to just 400,000 units in 2012. By contrast, Windows notebooks showed no sales growth in the past year, according to NPD, although sales of Windows desktops did rise up by 10 percent in 2013.

The spike in Chromebooks sales is good news for Google, along with its third party OEM partners like HP, Dell, Samsung, Acer and others who have all released notebooks based on Chrome OS in the past year. The news isn't as good for Microsoft, which now sees Chromebooks as a real threat to its Windows OS-based laptop sales.

Overall, 14.4 million desktops, notebooks, and tablets were sold through U.S. commercial sources in the first 11 months of 2013. That's up 25.4 percent compared to 2012, which only showed a 3.1 percent increase.

Source: NPD Group | Image via Google

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Funny considering the amount of people calling them crap. I said all a long that they have a purpose and that they will get more popular as new features are added. And with possibly 7 companies making them next year... They will do even better

Edited by techbeck, Dec 26 2013, 3:08am :

techbeck said,
Funny considering the amount of people calling them crap. U said all a long that they have a purpose and that they will get more popular as new features are added. And with possibly 7 companies making them next year... They will do even better

1 million is only 0.2% of the 350 million PCs sold every year. i doubt even outside "commercial channels" its even a few points of a percentage point. dont be fooled by the title.

vcfan said,

1 million is only 0.2% of the 350 million PCs sold every year. i doubt even outside "commercial channels" its even a few points of a percentage point. dont be fooled by the title.

It is still something, period. It is making a slow increase and like I said, with the addition of more companies making them, and more features being added, the sales will just increase.

People love to dismiss everything Google and make crack comments about them...and other companies. But people are ignorant if they thing that the company they love will be as they are now without competition. Google is hear to stay....MS is here to stay...Apple is here to stay. People just need to deal with it. No company is perfect.

techbeck said,

It is still something, period. It is making a slow increase and like I said, with the addition of more companies making them, and more features being added, the sales will just increase.

So are Windows Phone and Windows 8 but some people here still like to trash those...

I think it is great that Google throws some competition at Microsoft. But to be honest the Chromebook in it's current state is no replacement for a Windows Notebook. There is so much missing in functionality for even the most novice computer user that they quickly become frustrated with it.

techbeck said,
Funny considering the amount of people calling them crap. I said all a long that they have a purpose and that they will get more popular as new features are added. And with possibly 7 companies making them next year... They will do even better

in the post-pc world? unlikely. Let us remember that these things have been trying for years. if anything they just got better marketing but still the same bad deal they were. yes you can trick consumers for a little bit, but ultimately it is a flawed product that has been struggling for year and will continue to struggle.

everybody argues tablets are good enough for most people. And if you bother with the extra bulk of a pc-like device, you expect pc like capabilities which the chromebook lacks. even the most basic android tablet, out features the chromebook.

Many people can do just fine with a chrome book. Good on Google for giving people this option at such a low price.

derekaw said,
Many people can do just fine with a chrome book. Good on Google for giving people this option at such a low price.

except everybody is switching to tablets

If Microsoft wants to give the OEM's a leg up and increase sales they should make their Windows OS's free to reduce prices.

techbeck said,
Wont happen. MS is a software company. That is where they make their money.

actually you're sadly mistaken. Microsoft say they are a devices and services company. This pretty much indicates they are not interested in continuing with selling windows long term. didn't you follow the latest rumors? windows will be free to use it as a Trojan horse in much the same way android is. If MSFT charges for windows, it will be to desktop and businesses that value the x86 desktop ecosystem and see no reason to switch.

realize, consumer windows sales aren't even #1, or #2 revenue streams for MSFT. Windows consumer revenues has long ago ceased been MSFT primary star. And they pretty much know that free windows means increased sales of devices and services, which is the company they are now.

free windows for everybody, leading to an explosion in uptake is very much MSFT plan for 2014.

Too many people on Neowin are quick to discredit the numbers because it shows several OEMs are selling Chromebooks while the same OEMs dropped RT out of their lineup.

With this news of Chrome OS surging, Android dominating, iOS continuing its success and Macbook's selling like hotcakes...If you still think Microsoft is not in trouble with their Windows brand you are sadly mistaken...now that we have choice its pretty obvious what consumers are choosing not its not Windows...I like it when things aren't forced down my throat as an only option, seems like the rest of consumers agree

Sonne said,
If you still think Microsoft is not in trouble with their Windows brand you are sadly mistaken

The Article said,
... although sales of Windows desktops did rise up by 10 percent in 2013 ...

except off course that the chromebooks has been trying to sell for years and according to these numbers, it is selling about 2 million units per year. this is really low and we don't yet factor in return rates of consumers that bought it thinking it was a windows pc. not to mention, chromebooks are being outshined by tablets so like the Linux netbook, it will fizz out after consumers realize it was just a price bait.

so, let's round it up and say they sold 2 million of these things in one year. And this gives them 21 percent of all netbook sales? which means they captured 1/5th of the market meaning this market is JUST 10 million units per year? yeah right. I mean if that is true, then MSFT only sells 8 million windows licenses to notebooks.

neonspark said,
so, let's round it up and say they sold 2 million of these things in one year.

It gets better... that 1.7 million also includes Android tablets. Take them out of the equation, and what do you have? Less than a million?

Surely Chromebooks aren't selling better than Android tablets....

Must be a regional thing. I personally know at least 5 people with Surface tablets, which are considered to be flops. I've yet to even see a Chromebook, let alone know anyone who owns one.

Misleading headline...the RSS headline says "21% of all US notebooks sales" when in fact it's 21% of all COMMERCIAL US notebook sales. BIG difference.

That aside, I am not surprised by the popularity of Chromebooks in the commercial space. If all you need is basic document editing and viewing and web access, these machines make a lot of sense. The TCO to deploy these is ridiculously low...with almost zero maintenance and support needed. Will these replace dedicated workstations? No. Will they replace a Windows PC with MS Office? Maybe. Office is used by habit and by default, but 99% of the users out there would be just fine with Google Docs.

As the article points out, this is a HUGE threat to Microsoft, a company used to pumping out crap and forcing it's customers to eat it...They simply don't know how to counter this threat...certainly NOT by listening to the complaints of their customers, or by making Windows better....no, they just launch an expensive ad campaign filled with FUD trying to scare customers away from a product that is eating their lunch. Well, maybe it's about time this happens. MAYBE, just MAYBE...MS will LEARN from this and release better products...but I am not holding my breath.

wingliston said,
I really feel for the people who bought one. You just bought a trap. My condolences.

I feel the same about people that bought Surface RT

As expected, the author was revealed as a liar and changed the title of the article. Even so, it's still misleading because the article doesn't offer any explanation/context as to what the "commercial notebook" market is, or what percentage of the ACTUAL notebook market it represents (which is... not much).

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