NPD releases Nintendo 2007 Statistics

The NPD Group is reporting that the Nintendo DS and the Wii finished 2007 as the two best-selling video game systems in the United States. In 2007, the video game industry grew by 43% over 2006 and Nintendo is responsible for 60% of that growth. Nintendo DS sold nearly 8.5 million units, including more than 4 million in November and December alone. Nearly 6.3 million Wiis were sold through the year, more than 2.3 million of which sold in the final two months. Nintendo accounted for 52% of all video game hardware systems sold in 2007 – more than all other manufacturers combined – and half of the top 30 best-selling games of 2007 were made for Nintendo systems. Since their respective launches, Nintendo has sold more than 17.6 million Nintendo DS systems and nearly 7.4 million Wii systems in the United States alone. Wii Play finished 2007 with 4.1 million units sold while Super Mario Galaxy, launched on November 12, sold through more than 2.5 million copies.

“By the end of 2007 we were sold out of virtually all hardware, and much of our stock of software and accessories was sold out as well, thanks to the broad appeal of Wii and Nintendo DS to core gamers, women, families, grandparents – and seemingly everyone in between. And that momentum continues here in the early weeks of 2008,” said Cammie Dunaway, Nintendo of America’s executive vice president of sales & marketing.

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Nintendo is the first company to figure out that few people truly want innovation; it's more profitable to release ten year old games on five year old hardware.

Why the Wii is selling so well can be attributed in large part to the fact that it is marketed to and bought by non-gamers. When people who don't play games buy a system (bored housewives, nursing home operators, the queen of England) it has created a new set of buyers rather than borrowing from an existing one. It sells more because it has a different market.

It's made for casual gaming, and does its job well. For those who play video games more than casually, it just sits on the shelf. People who play video games a lot--outside of the usual pack of fanboys that every system has--will almost never cite Wii as the system they play the most.

Hopefully in the next few years, the first-time gamers will start enjoying games with more complexity and depth, ushering in a bright and new and successful era for gaming development. However, the success that Nintendo is enjoying could also break the other way and gaming may spiral into the uninspired parlor games that make up the majority if the Wii's current crop.

I personally don't find Nintendo as a competition towards Xbox 360 or PS3. To me the Wii is something totally different to an Xbox 360 or PS3. I personally look forward on getting an Xbox 360 (for me) and a Wii to play with friends and family.

Who would have thought of Nintendo kicking ass like this 2 years ago. It's funny how everyone was comparing 360 vs ps3 trying to figure out which of the 2 would be the next gen king.

well nintendo its now with its new gen and not next gen, but they succeed because they took risk and inovate good for them