Nvidia denies it is to launch own-brand motherboards

With Nvidia pushing the "Designed by Nvidia" scheme to market, it shows that the company has the engineering capability to design motherboards. Because of this, sources at graphics card makers believe that Nvidia will launch an own-brand motherboard business in the near future. However, a spokesperson for Nvidia has denied the speculation.

Under the "Designed by Nvidia" scheme, Nvidia provides partners with hardware designs based on Nvidia chipsets and components which motherboard makers can use to bring products to market. Software, development and distribution, including BIOS and drivers, is also handled by Nvidia. The aim of the scheme is to enable Nvidia and its partners to reduce time to market and increase volumes, explained the Nvidia spokesperson. Additionally, it is believed that the program will help optimize performance of Nvidia-based hardware. "Designed by Nvidia" allows Nvidia to achieve its targets for volume and market share without the need for to the company to venture into own-brand manufacturing, the spokesperson reiterated.

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News source: DigiTimes

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