NVIDIA expects better GPU sales due to new PC games

Remember when PC gaming was dying? Don't tell that to NVIDIA. The graphics chip maker reported its third quarter financial results on Thursday and said it saw growth in its PC desktop GPU sales. Gamasutra reports that during the company's conference call with analysts, Nvidia's Rob Csongor said that Electronic Arts' Battlefield 3, with its higher-than-normal PC hardware requirements, was cited as one of the reasons for the GPU growth sales.

The just released Call of Duty Modern Warfare 3 was also named as a game that would help NVIDIA's GeForce desktop GPU sales along with the upcoming MMO Star Wars The Old Republic. Csongor said, "We believe this surge of PC gaming demand will drive increased demand for NVIDIA's GeForce products despite the soft consumer PC market." He added a bit of a slam against the current generation of game consoles, saying, "We expect a multiyear PC gaming cycle, as the PC becomes increasingly more powerful than 5 to 6-year-old gaming consoles."

NVIDIA has also been pushing its 3D Vision technology for PC game developers to use and now hundreds of PC game titles can be viewed with 3D glasses and supported monitors.

It's very true that PC gaming rigs, even inexpensive ones, have lots more under the hood than the current crop of game consoles. However, with only a few exceptions, most multi-platform games are designed to run on consoles first and PCs second. Hopefully we will start to see PC game developers offer up titles that actually start to use all of that hardware that is mostly underused in most PC gaming set-ups.

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17 Comments

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Several people I know are upgrading there video card to play BF3. Does NVidia's drivers still suck? I know they did for a while but have not read anything about it for a while now. It so odd how AMD's game profiles can change the performance of a game so much. You know what I think. I think that top end graphic cards within a couple of years can push any top end game but AMD uses the game profiles to reduce the FPS on older graphic cards forcing people to buy new cards. Think about it. We really do not know what goes into the profiles and they are used by all graphic cards. It would be so easy to do this. It would be easy to do this in the drivers too.

All of the big ticket games(MW3, BF3, TESV, SWTOR, D3) will run fine on 2 year old graphics cards(GTX 260, HD 4800 series). You won't need to retire your old cards til the PS4, and the new XBox hit the shelves. Bank on it.

Laslow said,
All of the big ticket games(MW3, BF3, TESV, SWTOR, D3) will run fine on 2 year old graphics cards(GTX 260, HD 4800 series). You won't need to retire your old cards til the PS4, and the new XBox hit the shelves. Bank on it.

That really depends on the game, the card, and your monitor tbh. For example: my old radeon hd4850 would probly run the ancient engine of mw3 well enough at 1080p(my displays native res.), but it would most likely struggle quite a bit with bf3 at that resolution.

This is just xbox 360 hurting nvidia by holding back the graphics on the major games.. If you were smart you would buy nVidia stocks right when the next xbox is released because everyone would need new graphics cards to support the higher end games.. keep it in mind

We will need a hell of a lot more games than the occasional Battlefield and Crysis to keep the PC gaming market booming.

I think everybody is sick of seeing the color-coded "xbox" buttons on the crappy PC console ports nowadays, so it's hurting the PC gaming market badly.

Not really sure what can be done though since all the money in gaming is in the console market.

PlogCF said,

Not so much, really. When the hell was this?

Maybe he comes from another dimension or something like that.

Muhammad Farrukh said,
PC gaming FTW

In true meaning only when console makers will die. Otherwise we continuously get console ported games and less PC exclusive.

Zlip792 said,

In true meaning only when console makers will die. Otherwise we continuously get console ported games and less PC exclusive.

This is what saddens me. Console exclusive titles.

Muhammad Farrukh said,

This is what saddens me. Console exclusive titles.

actually, it's worse to have ****ty console ports. Those are the games that give bad reputation to PC gaming.

2xSilverKnight said,
Most Wanted 3 doesn't even require a new video card at all, except if you have a real ****ty card...

It surprisingly runs well on a laptop with Intel X3100 graphics, even HL2 has better graphics...