Nvidia's Nforce 2 chipset not a chipset anymore

Marketing Gone Mad? -Ed

SOURCES CLOSE to Nvidia's plans said the firm has made some changes to its public relations plans for the chipset.

It doesn't want anyone to refer to the Nforce 2 chipset as having integrated graphics. That's because end users – you and me – tend to think of anything with integrated graphics as being low end.

It doesn't want motherboards which use the integrated graphics chipset to refer to mobos as having integrated graphics but instead must call them graphics motherboards or alternatively a performance platform.

It has ordered all of its partners to "delete integrated from your vocabulary" when describing the chipset. Nor may they use the phrases south bridge or north bridge when talking about the Nforce 2 chipset.

News source: The Inquirer

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