O2 UK launches Simplicity iPhone Tariffs

Eighteen months after the launch of the iPhone 3G in the UK, early adopters are now able to upgrade their handset, switch tariffs or change networks with all of the major carriers providing sim-only deals at various price points. Options include switching to pay-as-you-go (pre-pay) plans, signing up to a thirty-day rolling contract or taking out an entirely new eighteen month contract with a newer handset.

As is often the case when shopping for a new deal on your phone, the plethora of packages and options on offer can be overwhelming, especially when trying to compare tariffs between operators. If you're an O2 customer with an expiring contract, which deal is best? According to O2, your best option is to upgrade to the latest and greatest handset from Apple, the iPhone 3GS, but with the next revision of the device rumoured to be just a few months away many customers are considering pre-pay plans or short-term rolling contracts - and O2 has such a plan.

O2 is now offering a new tariff named "Simplicity for iPhone" to customers whose contracts are expiring. Unlike O2's other Simplicity tariffs, and their equivalents on other networks, O2 are offering unlimited data, unlimited wi-fi (from BT Openzone and The Cloud), and visual voicemail along with 600 inclusive minutes and 1200 text messages for £20 per month, or 1200 minutes and 2400 text messages for £30 per month. Each comes with a thirty-day rolling contract. These plans represent significant savings from the monthly cost of the original contract, and are the only short-term plans offered by any network in the UK which include the visual voicemail feature.

These packages are not advertised on the O2 website, nor are they available through O2's online upgrade system. They are available only to existing O2 iPhone customers enquiring over the telephone.

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Just got the £20 deal through O2 retentions, the guy on the phone was very very friendly and helpful!

700 Minutes, 1400 Texts, Unlimited Web Bolt-on for £20 is better than whats being offered, except it does not have the Unlimited Visual Voicemail.

bbfc_uk said,
700 Minutes, 1400 Texts, Unlimited Web Bolt-on for £20 is better than whats being offered, except it does not have the Unlimited Visual Voicemail.

That Tariff is also not designed for the iPhone, so by unlimited data it means within a fair use policy, which is more restrictive that the iPhone version.

bbfc_uk said,
700 Minutes, 1400 Texts, Unlimited Web Bolt-on for £20 is better than whats being offered, except it does not have the Unlimited Visual Voicemail.

That's what I changed to when my contract ran out in January, but now I think I'll give them a ring about this iPhone version, my gf got put straight on that when she rang up to change contract.

Quick note - http://shop.o2.co.uk/sim-only-simplicity

That £20 a month deal is better then the one being offered.... 700 minutes and 12 texts with the unlimited web bolt on.

Just phoned O2 Retentions (geographic number: 0113 306 9488 from saynoto0870.com) and got the deal. Saved myself £15pm and more texts. Thanks OP

202 or 402 did it for me. You have a better chance if you go through retentions (cancelling contract offers) according to the o2 forums

Biohead said,
202 or 402 did it for me. You have a better chance if you go through retentions (cancelling contract offers) according to the o2 forums

What do you mean better chance? Are O2 not allowing some customers to change tariffs?

kraized said,

What do you mean better chance? Are O2 not allowing some customers to change tariffs?

It's only designed for people that are due to renew, so it's the department that try to make sure you don't defect to another network.

Sweet deal! Just changed over now for my 3GS. Utterly painless.

Now when the next iPhone comes out I am just going to buy it on Pay&Go. Even if I bought it on a interest free credit card and paid 50 per month, it would still end up cheaper than a new 18 month contract with O2, VodaFone etc.

UK phones/plans > US phones/plans...probably one of the very few cases where it's the US getting ripped off instead of the UK!

Tom W said,
Awesome! Just switched thanks to this :)

Yeh same here Saved myself £15 each month...which means more drinking money :D

I've just upgraded to this tariff a week or so ago. To the people who are saying this deal has always been around: remember that it includes the Visual Voicemail, and you also get to keep the BT Openzone wifi access - which none of the other rolling contracts offer.

This really only clarifys an existing deal.
This has always been available on the phone for the above price etc

Agreed, I don't think people look beyond adverts.
T-Mobile do a deal for £10 a month for Unlimited Data, Unlimited Text, just the calls are not a great rate, but I know people that £10 a month is enough for voice calls.

Seems like a fairly awesome deal - I'm heading towards the end of my 18 month contract already on my iPhone 3G and wondering just WTF to do next in terms of handsets, carriers, etc.

I can't find an Android device I like, on a carrier I like.. I'm almost bordering on trying the Palm Pre and staying with O2 because I've been really happy with their service but keep hearing mixed reviews about the Pre. Really not sure what to do!

And why are people impressed by this? I pay £20 unlimited data 600 mins and 1200 texts, it's been around for ages and it's a pretty normal price in the UK. I guess this is one area where people in the US are getting ripped off much more.

I remember reading that the US, Canada and Spain had the most expensive mobile tariffs. I live in Spain and it's all true :(
I WISH I could pay the equivalent of 20-30 quid and get 600 mins and 1200 texts. My last bill was 30 euro. 45 minutes of voice, unlimited data and 2 SMS sent.


I've been wondering the same, but I think most people don't look beyond the advertised tarriffs, perhaps most think that's all they offer.
I'm on the same tarriff, but I also get unlimited Wi-Fi, if you have BT broadband you get BT Openzone too.
I own the HTC Hero, best phone OS and an awesome tarriff too, I laugh in the face of my fellow iPhone users paying a fortune and not happy with it's non multitasking OS. ;)

Edited by Sarm, Jan 25 2010, 10:24am :

I was staying out in the US for awhile and so bought a PAYG phone... or pre-pay phone and learnt a surprising amount about US tariffs that I had no idea about - like how much they cost - after my initial credit I didn't bother topping up because it was just ludicrous. $20 lasted me half a day and I didnt even make any calls, and sent maybe a handful of txts. They were charging me to recieve calls? That idea just astonishes me

This plan can be gained by everyone. I was on Simplicity 20 with my PAYG iPhone and they upgraded me to this no problem.

I have been using o2 Simplicity for years, because I prefer to use my own sim free hardware.

I love the deals, mine isnt an iphone deal, but its still specced as above, I pay £30 per month for 1200 minutes 2400 txts and unlimited data and wifi.

For a SIM only contract thats surely not overwhelmingly impressive? On Vodafone you can basically swap the 1200 texts for unlimited, and the unlimited data for a 500MB cap... But no need to have come out of an iPhone contract. I guess it depends on your needs, but I would definitely use the extra texts instead of over 500MB of data.

The Teej said,
Damn, if that was available for everyone I'd take the £20 tariff in an instant.

It is available for everyone. Providing your contract is up. http://shop.o2.co.uk/sim-only-simplicity it has been available and works with the iPhone providing you select unlimited data bolt on. The only difference with this one is you don't get visual voicemail which is no big lost!

No. This is a "new" (since late last year), non-advertised, retentions deal. It includes Visual Voicemail. This isn't simply Simplicity, it's an iPhone-exclusive Simplicity deal.

Manish said,
No. This is a "new" (since late last year), non-advertised, retentions deal. It includes Visual Voicemail. This isn't simply Simplicity, it's an iPhone-exclusive Simplicity deal.

So the same deal but with Visual Voicemail, not exactly mind blowing

It been available since about November time!!! It was all over the O2 customer forums.

And the news post doesn't make it clear but it's only available to o2 customers coming OFF a long 18 or 24 month contract.

I've done exactly that, gone onto that tariff. Inteding to buy the new iPhone on PAYG when it comes out and just swap the sim around.

Biohead said,
It been available since about November time!!! It was all over the O2 customer forums.

Yep, it's definitely old news. But I guess it's helpful, as made evident by some posts.

So if you're waiting forthe next iPhone model and you have a 3G, what's best is to switch to SImplicity then request a free upgrade when the time comes?

PureLegend said,
So if you're waiting forthe next iPhone model and you have a 3G, what's best is to switch to SImplicity then request a free upgrade when the time comes?

I don't think simplicity tariffs entitle you to free upgrades. And if it does, the iPhone will also certainly not be included in the options.

PureLegend said,
So if you're waiting forthe next iPhone model and you have a 3G, what's best is to switch to SImplicity then request a free upgrade when the time comes?

Yeh your going to have to pay the initial £100 or whatever it will be for the new iPhone regardless. They already subsidise them.

Well it's £20 which is $32 currently. For unlimited data, it's an incredible deal which is probably why it's not widely available. It's a way of O2 keeping iPhone customers who are waiting for the next model on their network. I wouldn't be surprised if it was a loss leader.

Garry said,
Well it's £20 which is $32 currently. For unlimited data, it's an incredible deal which is probably why it's not widely available. It's a way of O2 keeping iPhone customers who are waiting for the next model on their network. I wouldn't be surprised if it was a loss leader.

It won't be a lost, Considering they all ready offer Simplicity with unlimited data anyway.
Only difference with this plan is you can get visual voice mail. Few mates off mine have been using simplicity witht he iPhone for 6months to a year. No big deal here. Visual Voicemail is your only benefit.

Is 20-30 Euro an average price for plans in the UK? That'd be about $40-$60 US, which is insanely low for ANY unlimited data plan, at least here...

vaximily said,
Is 20-30 Euro an average price for plans in the UK? That'd be about $40-$60 US, which is insanely low for ANY unlimited data plan, at least here...

That's what I was thinking... 20 Euros = 30 CAD = 28 USD. I'd get this plan any time. Seems like a great deal to me... unless I read things the wrong way.

vaximily said,
Is 20-30 Euro an average price for plans in the UK? That'd be about $40-$60 US, which is insanely low for ANY unlimited data plan, at least here...

It's Pound Sterling (£), not Euro's (€) - but you're not far off.

vaximily said,
Is 20-30 Euro an average price for plans in the UK? That'd be about $40-$60 US, which is insanely low for ANY unlimited data plan, at least here...

Well I'm paying 14eur per month for unlimited data without included minutes here in Slovenia. The cheapest unlimited data I could find in the UK (I'm going to study there next year) is a SIM-only deal from 3 for 15GBP with 75min included.

Anything cheaper in the UK by any chance? I don't use lot's of minutes, but unlimited data is a must. O2 won't let me open their shop online, do they have anything useful?

Edited by Nathanael, Jan 25 2010, 9:11am :

vaximily said,
Is 20-30 Euro an average price for plans in the UK? That'd be about $40-$60 US, which is insanely low for ANY unlimited data plan, at least here...

You have to bear in mind that this is effectivly a SIM ONLY contract, as it's only available after the initial contract is due for renewal - in which the device is already paid for at a premium I might add, especially when you consider the initial cost of opening a contract, the average price for SIM only contracts in the UK is less than £10. Also in the states you have a higher value for money, (network quaility, customer service quaility, warrantee etc.) which is something you do not get in the UK, especially with O2.

Nathanael said,

Well I'm paying 14eur per month for unlimited data without included minutes here in Slovenia. The cheapest unlimited data I could find in the UK (I'm going to study there next year) is a SIM-only deal from 3 for 15GBP with 75min included.

Anything cheaper in the UK by any chance? I don't use lot's of minutes, but unlimited data is a must. O2 won't let me open their shop online, do they have anything useful?

If you don't use many minutes then it may work out cheaper to use o2's text and web payg chip. £15/mo for unlimited texts and data, and then the £15 credit is left to use for calls.