Obama used Lync to help win 2012 election, makes us wonder what Romney used

Better late that never, right? That's the case today, as Microsoft is touting that the Obama campaign used Lync as their communication tool to help win the 2012 presidential election. This announcement is quite peculiar for several reasons; it aligns Microsoft with a political party, which isn't entirely uncommon these days and is not an endorsement, but the information is also a few months old.

Sure, it's great for Microsoft to be able to align with the winner and say that it helped Obama to the White House, but at the same time, we do wonder what the Romney campaign team was using to communicate. Anyway, the real reason that Microsoft is touting Lync here is not because of how it was used by the Obama team but that it was able to handle the volume of calls that the team received and made during the presidential campaign. 

During the peak of the campaign, Lync was able to handle hundreds of thousands of calls per day which was a robust test for the VoIP platform that is the critical backbone for many corporations around the world. So there you have it: Lync, Obama and Microsoft, wining campaigns with VoIP.

Source: Microsoft | Image via Microsoft

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42 Comments

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He sure quoted Sean Hanity a lot. I was glad someone else noticed that idiot had no original thought of his own. At least try to attack with something that was accurate. I am glad the idiot lost.

we do wonder what the Romney campaign team was using

Really? Neowin has way too much time on their hands. Romeny could have been using the same exact communication platform. It had nothing to do with what Obama or Romeny were using. Romeny had no answers and flip flopped a lot.

P.S. I am assuming It is Neowin. Otherwise what is this "We" thing all about? If Neowin wants to look like Microsoft fanboys, good job. This article clearly shows it. You don't even have to go past the title.

not only neowin now looks like ms fanboys - which goes quite well along with what happens in their forums - but also like obama fanboys and romney haters
i could be totally wrong but thats my impression sorry.

Project ORCA wasn't the only thing being used. The Romney campaign wasn't using only one thing. Besides, you missed the point completely.

So if Romney had a solid platform and used a different system he still would have lost? Or was it that his platform was horrible that it kept most registered Republican at home. Obama had a platform that was better than Romney's. Romney couldn't explain his steps to recover the economy. Romney criticized "Obamacare" yet his own healthcare in MA was similar. Trust me, Lync didn't help Obama win. Obama's campaign helped Obama win.

Just because they used Lync it doesn't align Microsoft with a political party. They are a business and want people to use their products and Obama's campaign selected Lync. Romney's campaign could have used Lync also.

Doli said,
Just because they used Lync it doesn't align Microsoft with a political party. They are a business and want people to use their products and Obama's campaign selected Lync. Romney's campaign could have used Lync also.

Exactly, this guy is clearly on his knees praising Obama for anything and everything. Totally clueless I'm sure. It's something the Obama Campaign decided to purchase. Just like any other business. No big deal to people that have a clue. For people that don't, or for many of the clueless Obama supporters, it's probably a big deal.

I'd probably care a little more if I worked for Microsoft, just something to make myself feel good about what I'm doing, even though I'm not an Obama supporter. I'd feel the same way if some sports team that won the championship was using lync or some huge business used lync. But since I don't this isn't that big of a deal, and shouldn't be for anyone.

Sorry what, using a certain messaging platform helped win an election? Now I've heard it all, what a load of complete and utter marketing-spun ****.

MS isn't saying Lync is the ONLY thing that helped Obama win. Conversely, Romney using an alternate product isn't the ONLY thing that made him lose.

n_K said,
Sorry what, using a certain messaging platform helped win an election? Now I've heard it all, what a load of complete and utter marketing-spun ****.

How does it not?

It's not just messaging. You clearly don't understand what Lync is.
Here's a few features:
http://www.youtube.com/watch?v=-ET8wnasqj4 (2:32)

http://office.microsoft.com/en...c-features-FX103789488.aspx

Imagine if he had to handle all of his election via a cellphone. People want to have conferences. Video conferences. Video meetings. Leave messages. Respond to messages. Accept external calls. Communicate within their office. Share desktops. Share apps. Voicemails. Messaging. calling. etc.

Except MS never said Obama won because they used link. The source article just says that Obama's team used Lync to power their communications and how they used it.

Neowin's "unprofessional journalism" added in the bit about winning.

I'd of thought he would of used some Apple based solution.... being so pro apple..... oh wait... there is none?

Pretty much. Whenever you start leaving the personal computer world, and start getting into large enterprise software, it's a whole different ball game. Cisco Webex and MS Linc are pretty much the top dogs.

neufuse said,
I'd of thought he would of used some Apple based solution.... being so pro apple..... oh wait... there is none?

Apple is not catering directly to the enterprise demographic.

theyarecomingforyou said,
Personally, I'd prefer it if companies like Microsoft didn't facilitate the activities of war criminals.

So... anybody in government positions then?
Regardless of political party.

NottiLibertine said,
Awesome! Makes me like Obama and Microsoft even more....

As an Obama supporter I just have to say that statement makes you look like an ultra liberal Microsoft fanboy.

Quite frankly I can care less what Obama used to beat Mitt Romney. Romney was a tool. I'm glad he lost and all the Republicans are bent out of shape for the next 4 years. Maybe next time the Republican party can produce something better. I would have voted for McCain/Ryan.

NottiLibertine said,
Well I am an ultra liberal Microsoft fanboy so.... thanks? I guess.......

I didn't see a compliment anywhere in my statement. You stood out like a sore thumb. It was a obvious observation.

I'm glad you are loyal to Microsoft. Just remember, Microsoft could care less about you. They look at you like they see haters. No matter what they do, fanboys and haters are set in their ways.

They care more about me. They care about what I think. I thought Windows Phone and Windows 8 were crap but I love what they did with Office 2013. So they only got me on what I think is good.

They care more about me and

DarkNet said,

I didn't see a compliment anywhere in my statement. You stood out like a sore thumb. It was a obvious observation.

I'm glad you are loyal to Microsoft. Just remember, Microsoft could care less about you. They look at you like they see haters. No matter what they do, fanboys and haters are set in their ways.

They care more about me. They care about what I think. I thought Windows Phone and Windows 8 were crap but I love what they did with Office 2013. So they only got me on what I think is good.

They care more about me and

That statement makes you look like narcissist.

Looks like WP8 and W8 were for the fanboys then, huh?

thomastmc said,

That statement makes you look like narcissist.

Looks like WP8 and W8 were for the fanboys then, huh?

I never said that either. This is my use case. I'm sorry you see it that way. Perhaps the better question, why did you see it that way? Because I don't own a Windows Phone and Windows 8 that makes me a narcissist?

I like using Microsoft Products. They work for me and my family. I like the fact that Microsoft's co-founder Bill Gates is willing to give back to humanity. If that makes me a fanboy so be it.
I like Microsoft more for not being afraid to mention how one of its product helped the candidate I supported get re-elected.

I am an Obama supporter for many reasons too numerous to mention. I like Obama more for choosing people who are smart enough to select the best software to get the job done.

It seems like odd bed-fellows to me. Microsoft is very business oriented. Obama clearly is not. Microsoft may want to think twice before hitching to that wagon.

willgill said,
It seems like odd bed-fellows to me. Microsoft is very business oriented. Obama clearly is not. Microsoft may want to think twice before hitching to that wagon.

Microsoft is trying to appeal to consumers, especially young consumers. Many young consumers voted democratically. Microsoft also has made it obvious they support liberal policies like gay marriage, while opposing many Republican created policies like CISPA.

Thank goodness he didn't win. Who would want a flip-flopper and a President who doesn't care about 47% of the country. The only thing Mitt would achieve is becoming a career President. Just to say he did it for his father, then print a nice award certificate in Microsoft Publisher 2000 and put on his mantle.

flip flop? tell me how? i mean my choice for president clearly was not Romney but I voted for the guy because at least he didn't put Massachussets in debt like we are now with Obama like $17 trillion dollars?