October 2012: The Microsoft Re-Birth

This month, October 2012 is a pivotal moment for Microsoft. The company is about to launch not one, not two, but a handful of products onto consumers that will present Microsoft with an opportunity three years in the making.

In late October, Windows 8, Windows Phone 8, Surface, IE10 and possibly Xbox Music will be released by Microsoft which will signal the rebirth of the company in the consumer segment. This rebirth will bring a unified interface, a common core and cross-platform uniformity that Microsoft has not achieved in any of its previous reimaginings.

The new direction for the company is a bold bet and we will certainly look back at this point in the future and determine if this was either Microsoft’s foray into the next generation of computing platforms or if this was the first pivot point of a society moving away from Microsoft products.

With Windows 8, we are seeing an entirely new direction for Microsoft, out with the old, in with Live-tiles. Windows Phone 8 will build on the slowly adopted Windows Phone 7 but bring with it many new features and the hottest Nokia device the company and the market, has ever seen. Tablets, Microsoft will be showing the world what its designers and engineers are capable of with the Surface.  The company will also be giving consumers access to its latest browser, IE10, that Microsoft hopes to head-off the trend of users dumping IE and switching to Chrome or Firefox.  And finally, although not confirmed yet, Microsoft will make another push into the music market with its Xbox Music platform.

These products represent three key segments: PC, Tablet, and Phone. These three products are the ecosystem that consumers reside within and lest not forget the Xbox which will be updated next year (but already delivers excellent Windows 8/PC cross-capability).

When these products are introduced, expect an all out marketing attack as Microsoft will be looking to capitalize on the early onset of publicity. Microsoft will have at least three business units advertising this holiday season as Microsoft will need to make the public aware of what Windows 8, Windows Phone 8 and the Surface offer to the consumer and more importantly to show Microsoft’s new face. We would also be willing to bet that IE10 will get a push and of course, Xbox Music could have its own campaign too.

If Microsoft has its head screwed on tight, you should not be able to go a single day without seeing a Microsoft advertisement. If they do not capitalize on this launch month, the future could turn dark, very quickly.

As we all prepare to watch Microsoft come out of a three-year development cycle and unleash its goods on consumers, be watching for signs of either acceptance or refute by consumers. If Microsoft can’t convince consumers that Windows 8 and Windows Phone 8 are the best damn products the company has ever built and its worth your time to learn the new ecosystem, heads will roll.

The Surface campaign has already started with artwork being spotted around the country, which is a good start but convincing consumers to switch platforms will need more than dotted lines on a wall with a slogan of “click-in” as let’s face it, June was a very long time ago and consumers need a re-fresh of why to buy the Surface.

Microsoft is not blind, they know this is a pivotal point in history, we can see that with their pop-up stores for the holiday season that will arrive just in time for the Surface launch. With more physical locations with consumers to connect to Microsoft products, the goal is clearly to get the consumer familiar and comfortable with the new products.

The Microsoft ecosystem is about to be changed dramatically with entirely new products that Microsoft needs to succeed to continue its growth into the next decade.

October is a turning point, a re-birth, for Microsoft as they prepare to overhaul their key consumer products. The billion dollar launch, yes billion if you extrapolate out the revenue of all the devices and their entire lifecycle, is pivotal and Microsoft has the lime light…don’t screw it up.   

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Windows 8 is the by product of a world wide trend that is out of control..
Pandering to the lowest common denominator.
Personally i think it all started years ago with companies like Symantec (Norton)
and numerous other big names in the bloat machine fad.
The user IS a moron and needs to be handles as such(according to devs), in turn all products
and services need to be dumbied down to the point where users that can barely
manage to surf the web can feel like their computer experts.
And the side effect is bloated and stupid ridiculous garbage jammed down everyone's throat across the board in every aspect from every company in pc computing.

PC computing technology use to get me excited and happy to see what was coming next.
those days are long loooong gone.
Now i just dread what kinda stupid crap is pumped out next..
They must use scripts.. add dumb crap + increment system requirements while doing pretty much the same thing a 10 year old computer does.
Windows 12 you'll probably need to a 22 core cpu with 88gb of DDR9 ram to surf Facebook cause that service on your OS where you might one day <insert rare mundane task> needs to run 24/7 with all the applications "auto updaters" like the Java auto updater for example. Never mind the *new features we desperately need that are always being added.

The people that do not know any better, the Mom's and Pop's surfing the web
don't bother me its the irresponsible tech nerds promoting and praising garbage like windows 8 when they know better and are contributing to an epidemic.
This stupidity will have to come to a head at some point eventually the common denominator will clue in on the issues i mentioned and M$ and crew will be standing there with their pants caught down.

Edited by I am Not PCyr, Oct 9 2012, 10:16pm :

ChrisJ1968 said,
when you try to be too much to everyone, you end up being nothing to anyone.

Very well said.
Similar to a saying in the museum industry: "When you try to save everything, you end up saving nothing."

Lets not get too carried with the "rebirth" analogy. In nature, "stillborn" is also a viable condition. Wait until November, at the earliest, before making the call.

My PC will stay in the technological womb then. Windows 8 is too much of a distraction for me, while all I want to do is work on my websites.

Two, or maybe three, separate and distinct form factors and uses; but MS is trying to "marry" all three with one OS (and/or UI)? Not going to work well at all. Compromises rarely do work well.

Hi all, if Windows mobile 8 phones are coming out this month, does that mean windows mobile 7.8 for the older phones will come out then also? I remember reading the 7.8 update would not be out till the end of the year?

Gonna have to deal with it at some point.. I'll have users asking me to help install or ask for support for Windows 8, hence the "It's forced on us argument"
believe it or not people are hating on Windows 8 for more than just the start menu.
As time passes M$ better start adding in support and options for people or they
are going to lose more respect and customers at an ever increasing rate.
The modern OS is special scenario where people can not be reasonably expected
to stay with an old version. Companies like M$ have a responsibility to their customers.
THEY pay the bills ! so to turn your back on them is business suicide.
I hope if anything M$ learns a lesson here with Windows 8.
And that is don't fix what ain't broke and have some respect for your customers.
Or suffer the consequences..
I know I'm done with M$, i will not be buying ANYTHING from them anymore
*unless I see some effort to rectify some of the showcased scale breaking levels of stupidity.

M$ M$ M$
tsk tsk tsk..

M$Sadly i am a Fan of M$ products but M$ has failed me

oh and,...


M$

NoClipMode said,
You do realise that typing "M$" just makes you sound like an immature kid and no one will take you seriously right?

the last time i seen a bunch of you whiny little grammar nazi's doing this i posted that for now on i will forever use the word M$ instead of Microsoft.
I never used to use M$ until i seen how sad little douches get so butt-hurt about it.
I hope it bothers you guys to no end lol
Not reading something because someone used an abbreviation of a company name is bloody pathetic.. grow up and quit being anal elitist tech nerds.
And that's NOT an insult either 'cause i consider myself the same except for the anal part

If I find something else to add to my antagonistic repertoire i WILL be adding it in full force too lol
It makes me smile how the "cool people" get so worked up over nothing at all lol

Oh and you guys did a masterful job at putting me in my place AND
ignoring my whole comment and replying nothing lol
Classic behaviour... a snappy/snotty unrelated one liner
(the 'ole name calling and or insults in a debate routine)
..classic neowin retort
you sure showed me lol

Don't forget that 8 is the unlucky version. Like Millenium and Vista, and unlike 98SE, XP, 7. We all know that every other version of Windows is a failure. -Win98, +Win98SE, -WinME, +WinXP, -Vista, +7, -8. Intel already said Windows 8 isn't ready to come out.
As for windows phone? A device you can't update like 6.1? 6.5? 7? 99% you'll be stuck with 8.00. With 50,000 stupid apps (plus 50,000 trial/lite versions of the same apps).
"The billion dollar launch" -> They're spending too much money to stay alive. They did the same with Kinect, that's why kinect is still alive, while Playstation Move isn't.

Unfortunatelly Microsoft isn't doing well, Apple isn't doing well, Sony isn't doing well, technology isn't going well nowadays!

JimmyT said,
Don't forget that 8 is the unlucky version. Like Millenium and Vista, and unlike 98SE, XP, 7. We all know that every other version of Windows is a failure. -Win98, +Win98SE, -WinME, +WinXP, -Vista, +7, -8. Intel already said Windows 8 isn't ready to come out.

Sick of all you mindless sheep who constantly say this same cr*p like a broken record. Do you have ANY ability to think for yourself? And i love how you all conveniently miss out Microsoft OS's like Win 2000 to try and make your incorrect point. Win 98SE also wasn't a separate OS, it was a slight update. But keep trying.

NoClipMode said,

Sick of all you mindless sheep who constantly say this same cr*p like a broken record. Do you have ANY ability to think for yourself? And i love how you all conveniently miss out Microsoft OS's like Win 2000 to try and make your incorrect point. Win 98SE also wasn't a separate OS, it was a slight update. But keep trying.

2000 is on another line of products, like NT and win2003 and win2008.
Win98SE was a smart move over win98, and imo windows 7 should be VistaSE free upgrade for Vista. It's always good to know that someone values your money and tries to fix their problems with free upgrades! Don't forget that there wasn't a simple process of an online update that upgraded your computer to win98SE, but a cd upgrade, almost like a new seperate release of windows.
So... who's thinking, and who's the mindless sheep?

I'm looking forward to the upcoming product launches. I've been holding off upgrading our home office PCs until Windows 8 is available. Since its in my budget, I think I'm going to forgo laptops this time and instead get two 22-24" AIO PCs and two Surface RT tablets (or other Windows tablet if it has pen capability).

I second that! In my opinion Microsoft has learned a lot. After Vista everything changed there and now we see the results of the efforts. The new Microsoft really deserves it to reach it's goal!
Windows 8 comes just in time and i think Consumers will be amazed! Hope they are willing to learn the new Interface, like they did for iOS and Android. We will see how their reactions are from the Consumer perspective and not from the tech enthusiast perspective.

This downslide started for me years back, when my entire day was consumed by customers calling my about Malware infections. Follow that with the disastrous Vista product, and with Apples Mac VS US commercials and MS was seemingly standing against a wall with their hands tied behind there backs, taking hit after hit, with no response whatsoever. Even I was about ready to give up on this company because there seemed to be nothing positive happening.

I expected very little with Windows 7, but what surprised me most was that I was using it as my daily driver a full year before it's release, and that it was stable and usable at that time, and that there were a truckload of under the hood improvements. It was a glimpse of change to come in this company. They have been down in the depths of despair and responded like a winner. They never gave up on themselves, and made it out of that hole they dug for themselves.

Windows 8 isn't perfect, but I now, instead of fixing error messages and blue screens, I find myself getting excited about showing my customers how to be more productive by moving their email and documents to the cloud and having access to them from anywhere on the go, at all times. I also have fun showing the IPhone and Android crowd that Skydrive is also available to them as well.

I appreciate all the effort MS have done in turning themselves around, and will leave the snied remarks behind. They earned this one, I hope they don't get complacent like that ever again. It was only good because the market recognized it and pounced upon it. That's always good for the consumer in the end.

Oct 25th can't come soon enough.

Hopefully it will be a good month for Microsoft. I'm waiting for the x86 tablet! That's going to be a game changer.

still1 said,
or a silent death for another 3 years.

Yep, can't wait for the day... that Windows 8 would be criticized by users.

MsftGaurav said,
Rebirth of the desktop for what? Just to give traction to their mobile products.

And to improve the user experience for those of us who use a desktop or laptop.

Rebirth or stillbirth? Such a shame that they have antagonised so many users with needless UI changes, and omitting the OPTION (that's all) to retain much-loved features from the past.
Perhaps Win8 will be MS's "New coke", and Windows 9 will then be their "Classic coke".

gb8080 said,
Rebirth or stillbirth? Such a shame that they have antagonised so many users with needless UI changes, and omitting the OPTION (that's all) to retain much-loved features from the past.
Perhaps Win8 will be MS's "New coke", and Windows 9 will then be their "Classic coke".

That can't really happen. You know it, too. Tech moves forward, not backwards. Windows 9 will build upon Windows 8's groundwork. You cannot cling onto the outdated start menu paradigm and expect to move forward with things.

gb8080 said,
Rebirth or stillbirth? Such a shame that they have antagonised so many users with needless UI changes, and omitting the OPTION (that's all) to retain much-loved features from the past.
Perhaps Win8 will be MS's "New coke", and Windows 9 will then be their "Classic coke".

Much loved? The Start button? Heh.

It was good enough for its time, but that time is passed. If they'd made any other decision, in three years we'd be laughing at how MS chose to cling to a crowded and increasingly-obsolete UI element.

so according to your logic the only change in Win8 is the start menu..
nothing else to complain about..
how about just about everything lol
who are the people fixated on the start menu ?
the people defending win 8 that's who

and the other guys comment is moronic..
change ?
gimme a break !
to keep the analogy going lets say New Coke was forced and the old version was never brought back or hey lets take it further, lets say Cherry Coke when it came out was the replacement for the old coke formula then what ?

I'm sorry but your guy's logic is ridiculous tragedy and sorry to burts your little rosy fanboy windows 8 bubble but making up crap to support windows 8 WILL NOT make it a better OS. It sucks period.
And FAR TOO MANY people agree with me
(spare me the stupid little vocal minority line crap too guys)

I look forward to a new era of anti-trust abuses and anti-consumer practices.

It's already started with Windows 8's WinRT app model, which is more restricted than Android; Windows RT has also seen Microsoft launch a new attack on web browser rendering by preventing WebKit and Presto from running and giving IE an unfair advantage; and Microsoft has been flagrantly violating their previous anti-trust agreement with the EU. If Microsoft's Windows Store really takes off it will become an inevitability that Microsoft will start to heavily restrict (or outright block) X86-64 applications.

Microsoft has a lot of incredibly talented and innovative employees and has contributed a lot to the industry but unfortunately it is run by very manipulative managers and strategists.

theyarecomingforyou said,
I look forward to a new era of anti-trust abuses and anti-consumer practices.

It's already started with Windows 8's WinRT app model, which is more restricted than Android; Windows RT has also seen Microsoft launch a new attack on web browser rendering by preventing WebKit and Presto from running and giving IE an unfair advantage; and Microsoft has been flagrantly violating their previous anti-trust agreement with the EU. If Microsoft's Windows Store really takes off it will become an inevitability that Microsoft will start to heavily restrict (or outright block) X86-64 applications.

Microsoft has a lot of incredibly talented and innovative employees and has contributed a lot to the industry but unfortunately it is run by very manipulative managers and strategists.


So? Apple is the same way. Beats having that malware invested, crap shoot that is Google Play.

theyarecomingforyou said,
I look forward to a new era of anti-trust abuses and anti-consumer practices.

It's already started with Windows 8's WinRT app model, which is more restricted than Android; Windows RT has also seen Microsoft launch a new attack on web browser rendering by preventing WebKit and Presto from running and giving IE an unfair advantage; and Microsoft has been flagrantly violating their previous anti-trust agreement with the EU. If Microsoft's Windows Store really takes off it will become an inevitability that Microsoft will start to heavily restrict (or outright block) X86-64 applications.

Microsoft has a lot of incredibly talented and innovative employees and has contributed a lot to the industry but unfortunately it is run by very manipulative managers and strategists.


Other browser engines are only prohibited on ARM based installations, not on your standard x86/x86_64 installations. In those cases, there is no Microsoft advantage, unless you claim Apple also has an advantage since you can't use anything but Webkit either.

Microsoft would NEVER start restricting win32 applications. Don't forget, you are talking about the company that has kept backwards compatibility for so long, that you can run almost any windows app ever made, on Windows 7.

theyarecomingforyou said,
I look forward to a new era of anti-trust abuses and anti-consumer practices.

It's already started with Windows 8's WinRT app model, which is more restricted than Android; Windows RT has also seen Microsoft launch a new attack on web browser rendering by preventing WebKit and Presto from running and giving IE an unfair advantage; and Microsoft has been flagrantly violating their previous anti-trust agreement with the EU. If Microsoft's Windows Store really takes off it will become an inevitability that Microsoft will start to heavily restrict (or outright block) X86-64 applications.

Microsoft has a lot of incredibly talented and innovative employees and has contributed a lot to the industry but unfortunately it is run by very manipulative managers and strategists.

I agree but android and ios are as guilty as the above it shouldn't be tolerated on a phone or a desktop

TPreston said,
I agree but android and ios are as guilty as the above it shouldn't be tolerated on a phone or a desktop

Actually, Android allows you to install other browsers and use alternative app stores. But I agree, if other companies - like Apple - are using anti-competitive or anti-consumer business practices they should also be investigated and face sanctions.

nesl247 said,
Other browser engines are only prohibited on ARM based installations, not on your standard x86/x86_64 installations.

Hence why I stated it related to "Windows RT", not Windows 8. However, any advantage gained from browser engine exclusivity on Windows RT will benefit Microsoft on Windows 8 - either directly (through users choosing to use IE) or indirectly (through web developers targeting the Trident rendering engine).

nesl247 said,
Microsoft would NEVER start restricting win32 applications. Don't forget, you are talking about the company that has kept backwards compatibility for so long, that you can run almost any windows app ever made, on Windows 7.

Microsoft maintained backwards compatibility in order to ensure users remained with the Windows platform, maintaining their monopoly position of the OS market. If Microsoft can make more money by focusing on the WinRT app model and by restricting X86-64 applications then they will. It might not happen in Windows 9 or 10 - as Microsoft needs to ensure that WinRT apps become the established norm - but if they take a 30% of apps sold on the Windows Store and 0% from apps sold outside it then it's a fairly obvious business decision. We've already seen Apple start restricting traditional apps through the App Sandbox and Microsoft is likely to follow.

Microsoft is making a massive power play for control of the Windows platform. Many users might be okay with that but it's the start of a slippery slope. Imagine computing history if apps like Napster or uTorrent were blocked from being distributed; imagine if competing browsers were deemed too much of a security risk and everybody had to use the IE rendering engine; imagine if Steam had never been created because Microsoft required companies to give them a 30% cut of everything sold through it. Without such freedom the Windows platform wouldn't be what it is today and modern society would be very different.

If Microsoft truly believed in the PC as an open platform then it would have allowed WinRT apps to be sold via competing stores, like Android does and like X86-64 applications are. Microsoft claims it's for security reasons but the reality is that it's because they get a cut of every app sold. It's an anti-competitive move.

theyarecomingforyou said,
Actually, Android allows you to install other browsers and use alternative app stores. But I agree, if other companies - like Apple - are using anti-competitive or anti-consumer business practices they should also be investigated and face sanctions.

It isn't anti-competitive to prohibit other browsers. It's their product and they can limit what software can be made for it.
theyarecomingforyou said,
Hence why I stated it related to "Windows RT", not Windows 8. However, any advantage gained from browser engine exclusivity on Windows RT will benefit Microsoft on Windows 8 - either directly (through users choosing to use IE) or indirectly (through web developers targeting the Trident rendering engine).

Windows RT is a reference to two things, so I always err on the side of caution that people think RT = Modern UI/Start Menu instead of Windows on ARM. You can't use that argument of exclusivity benefiting the non exclusive platform. Apple Safari is only available on Apple products. Just because it's on iOS as the only true browser (the rest are front ends basically), doesn't mean Safari really benefits.
theyarecomingforyou said,
Microsoft maintained backwards compatibility in order to ensure users remained with the Windows platform, maintaining their monopoly position of the OS market. If Microsoft can make more money by focusing on the WinRT app model and by restricting X86-64 applications then they will. It might not happen in Windows 9 or 10 - as Microsoft needs to ensure that WinRT apps become the established norm - but if they take a 30% of apps sold on the Windows Store and 0% from apps sold outside it then it's a fairly obvious business decision. We've already seen Apple start restricting traditional apps through the App Sandbox and Microsoft is likely to follow.

Microsoft maintains backwards compatability to make sure businesses remain on the Windows platform. Most of Microsoft's customers are businesses, not consumers. Microsoft could take 100% of the profit from all apps sold and they would still include backwards compatibility simply because if they didn't, business' wouldn't ever upgrade and would move away from the platform. This is why Microsoft isn't and will not follow. Because they day they remove win32 is the day that Windows loses it's marketshare with businesses.

theyarecomingforyou said,
Microsoft is making a massive power play for control of the Windows platform. Many users might be okay with that but it's the start of a slippery slope. Imagine computing history if apps like Napster or uTorrent were blocked from being distributed; imagine if competing browsers were deemed too much of a security risk and everybody had to use the IE rendering engine; imagine if Steam had never been created because Microsoft required companies to give them a 30% cut of everything sold through it. Without such freedom the Windows platform wouldn't be what it is today and modern society would be very different.

Exactly why Microsoft wouldn't go that route. They couldn't afford to. Many people hate Windows 8 and are ****ed at it. These people are refusing to upgrade. Which do you think Microsoft cares more about: Making 30% of a few app purchases, or millions of people suddenly not buying a Windows based PC.

theyarecomingforyou said,
If Microsoft truly believed in the PC as an open platform then it would have allowed WinRT apps to be sold via competing stores, like Android does and like X86-64 applications are. Microsoft claims it's for security reasons but the reality is that it's because they get a cut of every app sold. It's an anti-competitive move.

Microsoft does believe in an open platform. However, open and security are like oil and water. I have NOTHING against open source software, but look at all of the recent attacks on the packages of open source software. Many copies are being found to be containing virus'. The more places software is distributed from, the more likely there is for an attack on the software (such as embedded virus').
Microsoft's cut of each app sold will probably net them next to nothing compared to the cost to run the actual store. Sales in the store is probably close to a loss leader for Microsoft. Very similar to how new console systems are. In the beginning they sell at a loss, but all the licensing for the games from the developers nets them the profit.
People are throwing the term anti-competitive around way to much these days. Just because a manufacturer limits something, doesn't mean it's anti-competitive. Anti-competitive would be like if Hulu only worked on Firefox. Now if Hulu owned Firefox, it isn't anti-competitive because it's their own product. Just like why you won't find iMessages on Microsoft products. It's not that Apple is anti-competititve, it's just they are not required to release their features for every other operating system out there. It's their product and they can do what they want with it. It's capitalism. Vote with your wallet.

nesl247 said,
It isn't anti-competitive to prohibit other browsers. It's their product and they can limit what software can be made for it.

I stopped reading there. You have a fundamental misunderstanding of what "anti-competitive" means. By preventing other companies from being able to offer their own browser rendering engines on Windows RT Microsoft is being anti-competitive; it's the same with the Windows Store, which prevents other companies from launching rival stores.

So, you're wrong.

2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.

The King of GnG said,
2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.

Perhaps your smartphone needs a start menu? Also, my phone is technically a computer too. It has all of the same parts. So you were saying...?

The King of GnG said,
2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.

You seem to not want to understand what is going on here. Our smartphones have come a long way, and share many features with desktop PCs. They have many of the same parts and are capable of even replacing them for some. Windows 8 and Windows Phone 8 are the beginning of digital convergence for Microsoft.

No longer do we need multiple devices. We can converge them into each other. You can't do that without a radical redesign of the desktop OS. So, you obviously can't have the Win32 desktop on a smartphone or tablet, that just wouldn't work. So, the thing to do would be to create a whole new UI - metro - that can play nice with any form factor and input hardware you have.

So technically your phone is a "computer". It's gotten to the point where there's little difference between the two. Time for the OS to marry the two.

The King of GnG said,
2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.

You're like a (very tedious) broken record. I still can't understand how you're on the staff here either.

The King of GnG said,
2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.


Exactly. It's a computer. That's why Microsoft have done this. This is the future of computing.

The King of GnG said,
2012, the death of everything was meaningful in Microsoft products. It's a ****ing computer, not a phone!

Sincerely - a disgusted Windows Phone 7 user.

Smart phone / dumb user.....?

Microsoft have reached a mid life crisis. Instead of innovating, they look at who's making the most money at the moment. Apple, lets do what they are - open "Microsoft" shops with Einstein bars, make tablets and phones and put on a hot new operating system, PC's are dead - Apple say so, lets make a desktop operating system that makes the users go and buy a tablet - we can sell them in our shops.

We can have "stores" in our operating system too. Sell more stuff. Make more money.

IDIOTS!

get out there and innovate, there are no prizes for a copycat second place.

dvb2000 said,
Microsoft have reached a mid life crisis. Instead of innovating, they look at who's making the most money at the moment. Apple, lets do what they are - open "Microsoft" shops with Einstein bars, make tablets and phones and put on a hot new operating system, PC's are dead - Apple say so, lets make a desktop operating system that makes the users go and buy a tablet - we can sell them in our shops.

We can have "stores" in our operating system too. Sell more stuff. Make more money.

IDIOTS!

get out there and innovate, there are no prizes for a copycat second place.


They aren't idiots. They're clever for doing that because they've ensured many of us customers have stayed with them. I'd have moved to Apple's ecosystem by now if Microsoft hadn't done all of this, especially the new Windows 8 experience and developing their own hardware.

They are innovating. Just because some of the core ideas are the same as Apple's (their own hardware, their own software store etc.) that doesn't mean the implementation isn't innovative. Windows 8 is highly innovative; the live tiles, much of the new experience, the charms (a universal, consistent place for app searching, app sharing, app settings, and connected devices), and the contracts (apps being able to interact with each other without even knowing each other exist) are just a few of those innovative features.

Dot Matrix said,

No longer do we need multiple devices. We can converge them into each other.

All this does is lowering the usefulness of one product to the level of a simpler device.

Well personally I'm very happy with the metro\modern UI push. I've loved it since Windows Media Center and the Zune software in the mid 2000's and really wished an OS would be built around. Never thought MS would take this design and use it everywhere and unify all their products but I for one am really happy about it.

I love my win 7 phone and I have Win8 on an older win7 tablet and it works great.

Sadly I can see this whole thing failing for MS, I personally love it but it seems to many people are complaining at stupid things like the start menu, and just do not get it and can't deal with a little bit of change. They can;'t see the forest from the tree's and can't deal with doing anything a little differently

Maybe that's why apple has not updated their old and out of date ROW OF ICONS operating system.

If it fails it fails but it won't be because I did not see where they were going with a unified OS and design idea. I think it's a great move but the masses may not be ready.

swanlee said,
Sadly I can see this whole thing failing for MS, I personally love it but it seems to many people are complaining at stupid things like the start menu, and just do not get it and can't deal with a little bit of change. They can;'t see the forest from the tree's and can't deal with doing anything a little differently

I completely agree. It's also amusing that right under your comment is one of these people.

NoClipMode said,

I completely agree. It's also amusing that right under your comment is one of these people.

I completely agree too. That's very sad.

swanlee said,
Well personally I'm very happy with the metro\modern UI push. I've loved it since Windows Media Center and the Zune software in the mid 2000's and really wished an OS would be built around. Never thought MS would take this design and use it everywhere and unify all their products but I for one am really happy about it.

I love my win 7 phone and I have Win8 on an older win7 tablet and it works great.

Sadly I can see this whole thing failing for MS, I personally love it but it seems to many people are complaining at stupid things like the start menu, and just do not get it and can't deal with a little bit of change. They can;'t see the forest from the tree's and can't deal with doing anything a little differently

Maybe that's why apple has not updated their old and out of date ROW OF ICONS operating system.

If it fails it fails but it won't be because I did not see where they were going with a unified OS and design idea. I think it's a great move but the masses may not be ready.

Tech-savvy people are a minority, thus OSes like Windows should target the masses, not minorities. Some people, like my mother can only work with XP, 7 is something completely different from what they have gotten to know. It's not sad that people complain about the start menu, et cetera, it's sad that you find it sad. Computers are machines that should assist humans in their work, not the other way around - having to spend time learning how to use it all over again, id est, serving the computer.

The Microsoft ecosystem is about to be changed dramatically with entirely new products that "Microsoft needs to succeed to continue its growth into the next decade."

good luck with that.