Official Windows Phone, Nokia Twitter accounts poke fun at new iPhones

Microsoft enjoys a position of strength in the desktop operating system market, but the smartphone battlefield is another matter. With Apple's iPhone 5s announcement today, the company decided to take the underdog role in stride and poke fun at the name of its competitor's device.

In a tweet posted from the official Windows Phone account, Microsoft touted the Nokia Lumia 1020's 41-megapixel camera as one of the advantages in its product lineup, poking fun at name of the just-announced iPhone 5s in the process. The message was posted almost immediately after the iPhone 5s was announced – not particularly surprising, given the smartphone's name was leaked in advance of the iPhone event.

The tweet isn't the first time Microsoft's stoked the flames of the smartphone war, as its Windows Phone commercials have encouraged Android and iPhone users to switch before, with its most recent commercial also touting the Lumia 1020's camera. Additionally, Microsoft released a "Switch to Windows Phone" app for Android smartphones in April, one of its earliest salvos against Google's mobile operating system.

Not to be outdone, Nokia quickly tweeted an image of its range of colorful Windows Phone products after the iPhone 5c announcement, implying Apple's low-cost smartphone was copying the company's Lumia style.

Nokia has been unabashed in its attacks against smartphone competitors, recently positioning trucks touting the Lumia 1020 in front of billboards for Samsung's Android-powered Galaxy S4 Zoom. The company also took offense to fellow Windows Phone manufacturer HTC's use of color in its smartphones, implying the Taiwanese company was trying to imitate the Lumia line.

Rumors spread that Nokia was considering suing HTC, though no paperwork was ever filed.

Source: @windowsphone, @NokiaUS on Twitter

Report a problem with article
Previous Story

Apple announces iPhone 5S

Next Story

Microsoft reveals Xbox One plans for Tokyo Game Show 2013

98 Comments

Commenting is disabled on this article.

Well when your are insignificant you'll do whatever you can to stand out... you keep holding on to that 3%.

Trying to advertise your product by pointing out the flaws of other products = fail.. can their product not sell itself on it's own?

Apple copying? No way. Next they'll be saying Apple copied their iMac, iPod, iPhone and iPad naming strategy from NTT DoCoMo's iMode product line.

Apple is completely irrelevant, no longer innovating, behind the curve of Samsung's insane feature and launcher bloat. The Lumia's look and act like better phones than Apple's current offerings.

I currently own a Gnex, previously owned an iPhone 4, and I'm about to purchase a Lumia 1020, sampling all ways of life.

Something strange happening here (well at least on my near mall in Brazil), I wet to the mall and checked all mobile stores, there was no Nokia Lumia of any kind, any model, in any store.

I use to see planty of them last week. the question is, something happaned with the microsoft buy (Nokia) out? They were all sold out? there will be a huge price down? (even the Lumia 520 thats aroud U$ 99 in the US, here costs U$ 230 to 280.

I think that the cell phones operators stoped buyng nokia phones. this is dangerous for Microsoft.

Why is Microsoft wasting valuable assets in the phone market--clearly not one of Microsoft's "core competencies?" Best that they focus on Operating Systems and fix the Windows-8 mess quickly.

TsarNikky said,
Why is Microsoft wasting valuable assets in the phone market--clearly not one of Microsoft's "core competencies?" Best that they focus on Operating Systems and fix the Windows-8 mess quickly.
I like this man^ Doesn't give a damn whose feelings gets hurt. Says his piece and moves along.

TsarNikky said,
Why is Microsoft wasting valuable assets in the phone market--clearly not one of Microsoft's "core competencies?" Best that they focus on Operating Systems and fix the Windows-8 mess quickly.

Can you say "Windows 8.1" ?

Interesting that over an hour after the announcement, the thing most people are talking about is that the new iPhones now come in a couple of colours.

I saw one mention of the fingerprint scanner, which is probably the only innovative thing about the launch. And when I saw innovative, I mean, obvious and useful use for years old technology. (I believe the windows tablet I used to program for around 2002 had a fingerprint scanner on it. So not exactly new).

I was expecting more from Apple to be honest.

Chris Rollason said,
Interesting that over an hour after the announcement, the thing most people are talking about is that the new iPhones now come in a couple of colours.

I saw one mention of the fingerprint scanner, which is probably the only innovative thing about the launch. And when I saw innovative, I mean, obvious and useful use for years old technology. (I believe the windows tablet I used to program for around 2002 had a fingerprint scanner on it. So not exactly new).

I was expecting more from Apple to be honest.

We should plaster a banner at the top of this website that reads, "first does not mean better". I used a finger print scanner in 2003 and it was garbage like many before it and following it. The important thing is how well you implement and support such hardware.

Colored phones is nothing new and there were colored phones before Nokia. iPhones have always had the different color border around the phone. Whether it be silver, or colored. Now they change the color and it looks like the Lumia. Big deal. Who cares. More of a coincidense than anything. I don't care much for the iPhone and think the 5s is mostly fully of obvious/no brainer changes..but to rag on color is getting pathetic.

I think we're way over-thinking this. Cute ads, that's it. Im glad Apple is finally livening up the iPhones, though. Im sure the folks at WP and Nokia would have nice things to say about them (off the record), and Apple the same (and equally anonymously).

Bottom line for me? Everyone has fantastic choices for phones, regardless of OS preference. This is pretty awesome

I love Nokia and my Nokia Lumia 925, but I hate to say it; that consumers in emerging market will buy the 5c just because it is Apple. It is an opportunity for them to own an iPhone for (slightly) cheaper price.

Another thing, Apple have more quality apps than our beloved Windows ecosystem. I hate to say it, but it is truth - even though I am not really into apps as well.

RommelS said,
I love Nokia and my Nokia Lumia 925, but I hate to say it; that consumers in emerging market will buy the 5c just because it is Apple. It is an opportunity for them to own an iPhone for (slightly) cheaper price.

The one constant with fashion is things go out of it.

RommelS said,
I love Nokia and my Nokia Lumia 925, but I hate to say it; that consumers in emerging market will buy the 5c just because it is Apple. It is an opportunity for them to own an iPhone for (slightly) cheaper price.

Another thing, Apple have more quality apps than our beloved Windows ecosystem. I hate to say it, but it is truth - even though I am not really into apps as well.

You assume they can 'afford' it and have been exposed to Apple marketing.

If what you say is true, they would have been buying older iPhone 4s that have been discounted and are in the same price point as the 5c.

Mobius Enigma said,

You assume they can 'afford' it and have been exposed to Apple marketing.

If what you say is true, they would have been buying older iPhone 4s that have been discounted and are in the same price point as the 5c.

Yes, these emerging markets has been exposed to the iPhone. In fact, in Brazil alone, it has the most expensive iPhone in the market, so discounting a 4s would still probably be a little too expensive.

LUTZIFER said,
Does a company need to make a phone round or a triangle just so they don't get accused of copying someone else?

In good fun, you do realize it was Apple that started the 'you are copying us' jokes several years ago.

They even put up billboards saying "Redmond start your Copiers"

The fun can go both ways, no?

Mobius Enigma said,

The 3G had a plastic back, not a polycarbonate back. There is also a difference between a 'cover' and a polycarbonate frame. (This is why people can take a baseball bat to a 920 without breaking the case or the screen.)

I hope the 5C at least 'borrows' the structural design Nokia used.

According the wikipedia it's a polycarbonate plastic back on the 3G. Also to quote Lachlan:

Both have seamless bodies and shiny plastic look

Doesn't matter what it is made of, if he's claiming Apple have copied that look, he is mistaken as that's the same look the 3G had

DomZ said,

According the wikipedia it's a polycarbonate plastic back on the 3G. Also to quote Lachlan:

Doesn't matter what it is made of, if he's claiming Apple have copied that look, he is mistaken as that's the same look the 3G had

I stand corrected, the back is polycarbonate according to Apple.

"Stealing a page from Apple's playbook, Nokia, two years ago releases colorful smartphones. We're not sure if Apple plans to sue or not, but last word from Cupertino suggests Tim Cook is less than pleased."

StandingInAlley said,
They could have atleast copied from high end Lumia than the cheap Lumia 520

Actually the shape is more similar to the 620

Apple deserves the criticism. What have they done to innovate in the last few years, besides finding new BS ways to sue Samsung? They're delivering features that the competition has had for a while now. Apple's reign at the top is over, and the iSheep fanboys are just going to have to deal with it. Besides, competition is good for the consumer.

Sounds like it's all fun and games... until they need to constantly keep pulling off stunts (ref: Samsung dig) to get attention.

Sly_Ripper said,
Nokia invented color!

I think the polycarbonate body is the copying.. and how it curves around the entire back of the phone..

JHBrown said,
M_Lyons will be in shortly to argue that they did.

Hello to you too!

I wound never make an argument in which I wouldn't be right... I thought we knew each other better than this. *sigh*

What I will do is say that it's unlikely a coincidence that Nokia had success with introducing color and different skins for their phones and then Apple turned around and released the same exact thing (made out of the same material)...
I *might* wonder out loud how Apple, a company that spent well over a year trying to figure out how to make things white, would be able to release such a similar product to what Nokia has done...
perhaps I would go so far as to mention Apple's looong history of building their products on the copied ideas of others (and often little else)...

But to answer your question, I don't believe Nokia invented color. They only made it fashionable and economical... Surely that doesn't mean anything though... L

M_Lyons10 said,

Hello to you too!

I wound never make an argument in which I wouldn't be right... I thought we knew each other better than this. *sigh*

What I will do is say that it's unlikely a coincidence that Nokia had success with introducing color and different skins for their phones and then Apple turned around and released the same exact thing (made out of the same material)...
I *might* wonder out loud how Apple, a company that spent well over a year trying to figure out how to make things white, would be able to release such a similar product to what Nokia has done...
perhaps I would go so far as to mention Apple's looong history of building their products on the copied ideas of others (and often little else)...

But to answer your question, I don't believe Nokia invented color. They only made it fashionable and economical... Surely that doesn't mean anything though... L

:-)

M_Lyons10 said,
What I will do is say that it's unlikely a coincidence that Nokia had success with introducing color and different skins for their phones. [...] I don't believe Nokia invented color. They only made it fashionable and economical... Surely that doesn't mean anything though... L

Oh boy, you have no idea WTF you're even talking about.

In 1999, there was the launch of the "BlueBerry" -- the blue-shelled wireless device by RIM (now BlackBerry). At the time, Nokia actually beat them to the punch of colored shells! They offered various cases in distinct colors. When Apple joined the scene with their iPods and iPhones (mid- to late-2000's) the likes of Nokia already released gold-color-plated phones through its Vertu luxury phone line. You see, Vertu was actually established in 1998!

The exterior cases of mobile devices at the time were usually black, or black with an additional color to add flair. The types of cases consumers had, though, were decked out through stickers -- going back to Tokyo's fashion trends of their youth.

Wait, so your going to poke fun at them after seeing the treatment to Apple in other threads?

Companies do this all the time Apple does it, Samsung and Nokia does it.

If you want to look at it honestly, they at least make some points that make sense. They do offer a comprehensive line of phones to suit just about every taste in form factor/features. They also do offer a phone with a camera that is almost universally considered the best on the market in regards to hardware and software.

Apple is in fact making some choices that mirror what Nokia has done. I know they are poking fun at that point, but in reality is not really a bad thing, especially if you like the choices Nokia has made.

JHBrown said,
Talking from all the way at the bottom.

There you are! LOL

Well, at least Nokia is increasing market share. Apple's been stagnant for how long now? And their solution is to copy someone else? Apple?? Truly shocking then that a company would make fun of another for copying them when that's all a company like Apple does...

You're right. Completely unwarranted... LMAO. /Sarcasm

Lord Method Man said,

You mean like what Apple did with their shameless "I'm a Mac" commercials?

My favourite is when they talked about how Microsoft was spending way too much on Marketing..... In a Commercial!! I will never let that stupidity go

M_Lyons10 said,

There you are! LOL

Well, at least Nokia is increasing market share. Apple's been stagnant for how long now? And their solution is to copy someone else? Apple?? Truly shocking then that a company would make fun of another for copying them when that's all a company like Apple does...

You're right. Completely unwarranted... LMAO. /Sarcasm

M_Lyons,
You are like one of my younger troops. Sometimes there is just no point in talking. We can have this conversation again when Nokia is a real threat in the smartphone world.

JHBrown said,
M_Lyons,
You are like one of my younger troops. Sometimes there is just no point in talking. We can have this conversation again when Nokia is a real threat in the smartphone world.

I'm flattered!

Fair enough if you don't want to discuss Nokia's position in the marketplace. Good thing that isn't what this news story is about... Whew!

M_Lyons10 said,
Well, at least Nokia is increasing market share.

Actually, since Nokia announced it would be going Windows Phone exclusive its market share has halved and continues to fall. The market share for the Lumia range is improving but that is offset by the losses in other ranges.

But its Lumia range is growing nicely and that is what is being driven by WP.

I get that people want to just crush Nokia and crush MS because of whatever issue they have with them, but lets be real about some of this stuff.

Nokia was in trouble before it made the switch. It was hitting a wall with Symbian and jumping into the Android pool would have been very risky, maybe even as risky as jumping into WP. In either case, they would have lost market share as they moved away from Symbian and towards another OS.

They chose an OS that they thought would give them something to differentiate themselves from anyone else in the market. Since that jump, they have done as much to grow and improve WP as MS has. They have been leaders in driving app growth and supplied their own touches to apps.

The fact that its Lumia range is on the rise is a testament to their efforts and a quality range of products. It is on a path to keep on growing, as long as people are willing to be patient and not be quick to bash or throw in the towel.

trooper11 said,
Nokia was in trouble before it made the switch. It was hitting a wall with Symbian and jumping into the Android pool would have been very risky, maybe even as risky as jumping into WP. In either case, they would have lost market share as they moved away from Symbian and towards another OS.

They chose an OS that they thought would give them something to differentiate themselves from anyone else in the market. Since that jump, they have done as much to grow and improve WP as MS has. They have been leaders in driving app growth and supplied their own touches to apps.

The fact that its Lumia range is on the rise is a testament to their efforts and a quality range of products. It is on a path to keep on growing, as long as people are willing to be patient and not be quick to bash or throw in the towel.

The Lumia range saved the company but only because the decision to go Windows Phone exclusive made Nokia an attractive purchase. It wasn't even a surprising decision when you consider that Stephen Elop was previously the head of Microsoft's Business Division. Nokia burnt through its cash reserves and would have gone bankrupt had it not been bought out.

I agree, Nokia was not turning things around fast enough and so MS had to step in and bring them into the fold.

It still doesn't take away from the fact that the Lumia line is a strong one when it comes to growth and the potential for more.

I just think the notion that WP killed them is overblown.

Who cares if companies copy from each other? As long as they aren't infringing patented property, then it's all fair game. Every single company does it, so it's meaningless to point fingers. Can you imagine how bland the market would be if products couldn't share similar features? Let's be realistic here...

Lachlan said,

LOL you are suggesting that Nokia copied their smartphones from a Non-Touch Touchscreen Touchwheel MP3 Player..

I don't think it is so much the color but the POLYCARBONATE, non-seam body of the iphone 5C..

I'm not suggesting Nokia copied anything. They designed the colour around the live tiles of WP, and to use as a differentiator in the market.

I am suggesting that Nokia are claiming that Apple have coloured their iPhone's because they are imitating the Lumia (because everyone wants to imitate that massive market share they have..). When in reality Apple have a long history of using colour in their products. Here's another one for you in case you have forgotten:

http://touque.ca/EC/students/R...Images/imac_flowershot.jpeg

Your point about the Polycarbonate/non-seams is a stretch (considering the super colourful photo Nokia tweets). But let's assume you are right - Apple also have a history of using Polycarbonate (iPhone 3G, Macbooks) and these designs tend to have no or very few seams, as that's how Apple designs things. They don't like having buttons let alone needless seems. Polycarbonate is great for that.

Studio384 said,
The iPhone 5C design matches the Lumia designs completely, with expectation of the colors which are SLIGHTLY different. Beside, Nokia had colorful phone back before those iPods.

Nokia and its fans are so desperate to make the company look relevant that they have hijacked the launch of the iPhone 5C to promote the Lumia range. I can't blame them, as Nokia's market share is on the decline and the company was in such a bad financial state that Microsoft had to buy it out, but it's still rather petty.

Nokia is worried about the competition and that's understandable.

Astra.Xtreme said,
Who cares if companies copy from each other? As long as they aren't infringing patented property, then it's all fair game. Every single company does it, so it's meaningless to point fingers. Can you imagine how bland the market would be if products couldn't share similar features? Let's be realistic here...

Thats what I am saying. And if copying/taking ideas from one product is the only thing someone has against a device, then people need to rethink their life goals.

theyarecomingforyou said,

Nokia and its fans are so desperate to make the company look relevant that they have hijacked the launch of the iPhone 5C to promote the Lumia range. I can't blame them, as Nokia's market share is on the decline and the company was in such a bad financial state that Microsoft had to buy it out, but it's still rather petty.

Nokia is worried about the competition and that's understandable.


Desperate? They just make a pun. It's never very aggressive, even this. All they state is that they are flattered
They've done this before and will probably continue to do so.

Shadowzz said,
Desperate? They just make a pun.

Yes, desperate. Nokia is piggybacking off the launch of a dramatically more popular product because it's a cheap way to advertise. I don't blame them for it but it's still rather immature.

trip21 said,

Creative came out with coloured mp4 players before Apple as well. But as said Nokia made coloured phones before "smart phones" were a glint in someones eye.

And Apple made coloured iMac's before Nokia made coloured phones. So What? You're missing my point entirely. Colour isn't new, it's a poor dig from Nokia.

Lachlan said,

LOL you are suggesting that Nokia copied their smartphones from a Non-Touch Touchscreen Touchwheel MP3 Player..

I don't think it is so much the color but the POLYCARBONATE, non-seam body of the iphone 5C..


Plastic phones in colors aren't new.

I don't really see what the big deal is. Wow, Apple joined the huge crowd that designs plastic, colored phones?

Rudy said,
I doubt they'll care too much to hear what the last place thinks of them

It's pretty pathetic that Apple had to copy from somebody in last place then, isn't it?

TMYW said,

It's pretty pathetic that Apple had to copy from somebody in last place then, isn't it?

Where is everyone getting this "copy" thing from? You know what? I'm sitting at lunch on base right now and as I look around, I can point out over dozens things that are similar.

TMYW said,
It's pretty pathetic that Apple had to copy from somebody in last place then, isn't it?

Apple simply added a coloured plastic back to the standard iPhone design. There was no copying involved.

theyarecomingforyou said,

Apple simply added a coloured plastic back to the standard iPhone design. There was no copying involved.

Sort of the rounded corners?

I think the copying talk stems from the old fight between Apple and Samsung where Apple was claiming a lot of 'copying'. Well now its something people like to throw back in their face whenever possible.

The reality is that Apple didn't copy anything. That doesn't mean they might not have been influenced by other phones on the market or that they didn't end up with some design choices that are similar to other phones.

The comparison to Nokia phones like the 520 or 620 is just about the rounded plastic outer design of the 5C. There are visual similarities.

Honestly, you shouldn't take this as an insult, its a nice design. Its worked well for Nokia's phones.

trooper11 said,
I think the copying talk stems from the old fight between Apple and Samsung where Apple was claiming a lot of 'copying'. Well now its something people like to throw back in their face whenever possible.

The reality is that Apple didn't copy anything. That doesn't mean they might not have been influenced by other phones on the market or that they didn't end up with some design choices that are similar to other phones.

The comparison to Nokia phones like the 520 or 620 is just about the rounded plastic outer design of the 5C. There are visual similarities.

Honestly, you shouldn't take this as an insult, its a nice design. Its worked well for Nokia's phones.

trooper,
You are on point today. Thumbs up!

Boyejo said,
Motorola droid with fingerprint sensor back in 2010 http://www.bing.com/images/sea...7A19F2&selectedIndex=11
Hey Boyejo,
I think what matters most is how well the technology is implemented. Not who did it first. I drove my Shelby like pictured in my avatar to work this morning, even though cars were made a century ago. My 2012 Shelby is one fine piece of machine but I'm sure the 2020 will be even better. Most things technologically are improved upon. Apple usually does this well.

Edited by JHBrown, Sep 10 2013, 7:21pm :

This is now proof Apple has lost it's touch. Steve Jobs would never have allowed Apple to release a product that mimics another. Jobs would have improved and transcended upon other products companies released!

Lone Wanderer Chicken said,
This is now proof Apple has lost it's touch. Steve Jobs would never have allowed Apple to release a product that mimics another. Jobs would have improved and transcended upon other products companies released!
LWC,
Are you being sarcastic?

Lone Wanderer Chicken said,
This is now proof Apple has lost it's touch. Steve Jobs would never have allowed Apple to release a product that mimics another. Jobs would have improved and transcended upon other products companies released!

Except no one's copying them, unless the colored plastic is copying now. If Microsoft wants to pretend Apple is copying them in order to flatter themselves, then by all means. In the end, people that want an iPhone will be getting an iPhone. Nobody really gives a crap about any of this other than nerds like us.

Actually its Nokia trying to poke fun at Apple. Although I guess since MS made the deal to buy them, you could say its MS.

What I think is funny is that Nokia is not allowed to poke fun, but Apple or say Google has free reign. I don't have much problem with companies doing this. Now if your trying to have a debate about something, then the silly bs poking is a waste.

greenwizard88 said,
I'm pretty sure the copying jabs stem from Apple's infamous banner "Redmond, start your photocopiers".

I think it comes from the Steve jobs' "good artist copies, great artist steals" apple literally stole the polycarbonate multicolored theme on phones. All of it before MS gets a larger share and people will think MS stole it from Apple. Its brilliant lol