Old Spice guy, Isaiah Mustafa, stars in WP7 promo

Microsoft has officially kicked off its multi-million dollar Windows Phone 7 campaign. Microsoft knows that its entire mobile future is riding on this platform and they will do whatever it takes to succeed. To that end, Microsoft has teamed up with Isaiah Mustafa, also known as the Old Spice guy.  

Isaiah gained Internet fame after a series of successful TV commercials followed by a YouTube campaign that connected the now famous character directly to his fans. Microsoft has taken his fame and put it to use down under to help make Australians aware of the new platform, via intomobile.com.  

The quick clip shows Isaiah in his Old Spice character form, although the commercial is not as witty as some of the classic Old Spice commercials.  

It is not yet known if these ads will make it to other parts of the globe, but it appears Microsoft is pulling out all the stops to advertise its mobile platform.

Report a problem with article
Previous Story

TechSpot: Medal of Honor SP Graphics & CPU Performance

Next Story

AMD announces revenue for Q3 2010

24 Comments

Commenting is disabled on this article.

I hope this was just an intro. I love the Old Spice ads, so if they can maintain that character and think of more witty things, this whole campaign will be win.

I'm on a phone, now its an iPhone, now its a Windows Mobile 7 phone, now I'm surrounded by hot women

does your phone smell like a man?.... oh these could go so many paces...

I think this is more of a lead into an ad campaign.. They probably threw this out there quick just to get some buzz then get some better ads soon

Lachlan said,
I think this is more of a lead into an ad campaign.. They probably threw this out there quick just to get some buzz then get some better ads soon

Exactly. Seems like the flashing of lights to denote the start of the show...

rajputwarrior said,
microsoft's marketer suck at writing

but they dont write them, their ad agencies do...... the marketing department just gives them direction

"is pulling out all the stops to advertise its mobile platform."

It looks like this ad was made on a shoe string.. the lighting is terrible.. he looks like he's being forced to say those words, there's no wit in it, it's beyond cringy..

Another poor performance by Microsoft - come on guys, are they using their programmers as their marketing dept?