Microsoft has officially kicked off its multi-million dollar Windows Phone 7 campaign. Microsoft knows that its entire mobile future is riding on this platform and they will do whatever it takes to succeed. To that end, Microsoft has teamed up with Isaiah Mustafa, also known as the Old Spice guy.
Isaiah gained Internet fame after a series of successful TV commercials followed by a YouTube campaign that connected the now famous character directly to his fans. Microsoft has taken his fame and put it to use down under to help make Australians aware of the new platform, via intomobile.com.
The quick clip shows Isaiah in his Old Spice character form, although the commercial is not as witty as some of the classic Old Spice commercials.
It is not yet known if these ads will make it to other parts of the globe, but it appears Microsoft is pulling out all the stops to advertise its mobile platform.