We’ve been following OnePlus closely since it announced last year that it planned to build a “perfect smartphone” at a “disruptive price”. Since then, we’ve heard a couple of minor details of its specs, and a few days ago, we even heard the first hint of how much we can expect it to cost.
Now, after declaring just five days ago that the company’s first device will launch for under $500 off-contract, OnePlus says that its One device will in fact go on sale for under $400. “Priced under $500 doesn’t mean $499,” OnePlus CEO Pete Lau said in a post on Google Plus. “The OnePlus One will definitely be available for under $400.”
That sounds like a pretty impressive price, given that the company has promised to offer the “best specs” in the handset, which it says will be “built using only the best components and 2014 flagship specs, both inside and out”. A customised version of Android-based CyanogenMod will form the foundation of the device’s user experience.
However, despite all of these lofty promises, we still haven't seen so much as a teaser image of the device itself. Hopefully, the company won't keep us waiting too much longer. An official announcement may well be imminent, given that everyone’s favourite leaker @evleaks recently revealed an image showing what appears to be the packaging for the handset.
1 + 1 = ? pic.twitter.com/mnmnelZAiA— @evleaks (@evleaks) February 25, 2014
It seems that with each drip of information from the company, OnePlus is raising the stakes – it recently said on its Facebook page that it is “committed to creating the best smartphone ever”. That on its own would be a monumental task, but to achieve that at such a low price?
Suffice it to say, we’ll continue to watch this one closely.