Only 200,000 Blackberry Playbooks shipped in last quarter

Research in Motion's Blackberry Playbook tablet appears to not be the sales success that the company was hoping it would be. RIM's latest financial results revealed that it shipped just 200,000 units of the tablet in its last fiscal quarter that ended on August 27, well below expectations from financial analysts. RIM also said that it shipped 10.6 million units of its BlackBerry smartphones during the quarter.

Jim Balsillie, the company's co-CEO admitted, "Overall unit shipments in the quarter were slightly below our forecast due to lower than expected demand for older models." However Balsillie went on to say "We successfully launched a range of BlackBerry 7 smartphones around the world during the latter part of the second quarter and we are seeing strong sell-through and customer interest for these new products."

Overall, revenues for RIM came in at $4.2 billion for the quarter, down from the $4.6 billion it received from the same period a year ago. Net income came in at $329 million for the quarter, well below the $797 million it had for the same period a year ago. The company said it is now putting its focus on releasing new smartphones in 2012 that will use its QNX operating system, the same OS that is running on the Playbook.

RIM has previously said it had shipped 500,000 units of its Playbook device. Today's announcement of just 200,000 additional units of the 7 inch tablet doesn't bode well for the future of the device, although at the moment the company doesn't seem to be planning to shut down production of the Playbook like HP did with its TouchPad tablet. RIM hopes to boost sales by of the Playbook by offering its users access to Google's Android app marketplace at some point in the future.

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15 Comments

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not one companies has been able to break the tablet curses since apple introduces the newton. and it is a potent curse.

ipad seems to be the exception here rather than the rule. it is laughable to see these idiots from hp or rim thinking their customers are dumb enough for them to ride the ipad wave.

delusion of grandeur is so pathetically funny.

its cause it costs a pretty penny !! i would buy it, but we are in the real start of the tablet era and its like computers back when the best computer cost 1 grand that computer today spec wise is worth a Jedward CD

rajputwarrior said,
this things need to follow the path of the touchpad if they ever want to sell a respectable number of these

+1!

rajputwarrior said,
this things need to follow the path of the touchpad if they ever want to sell a respectable number of these
-1
Not going to happen as the purpose of producing and selling a product is to make money, not lose it.

I don't think this is that bad. If they are selling this much without a single price cut from when they were released then its pretty good. If they would lower the price by $100 they could sell at least 100,000 more.

GreenOwner said,
I don't think this is that bad. If they are selling this much without a single price cut from when they were released then its pretty good. If they would lower the price by $100 they could sell at least 100,000 more.

exactly.. and the playbooks are being sold at a gain of probably around a hundred bucks... so they are atleast making a bit of money on the sales.. This was also 200,000 sold even though there were a flood of hp touchpads sold around the world and may have made a dent in some of the other companies

Stewart Gilligan Griffin said,
probably more HP Touchpads pushed in the last couple weeks then that *lol*

except one was sold for a huge loss and one is being sold for a solid price.. if they keep pushing this into business's they could actually be somewhat successful

Lachlan said,

except one was sold for a huge loss and one is being sold for a solid price.. if they keep pushing this into business's they could actually be somewhat successful


Well that is providing any substantial amount of these 200000 shipped units where sold
Really though, I'd much rather buy a Playbook than a Touchpad, the Playbooks hardware is rather nice really, and by that I'm not just talking internal components but the whole thing, unfortunately it's lacking a bit in the software, primarily in apps.