Only 80,000 PS3's At Japanese Launch?

I know everyone hates it when I post negative stuff about Sony and the PS3, so accept this apology in advance, sorry Sony fans! Thanks to IGN for the evil story!
 
What's worse than 100,000 units at launch? How about 80,000? The Nikkei Keizai Shimbun morning edition reports today that due to component shortages, Sony will have only 80,000 units ready for the PS3's 11/11 Japanese launch. This cuts back by a fifth the initial launch target of 100,000.

The lack of digits in that number is even more staggering when you consider that the PS2 sold out of nearly a million units when it launched back in March of 2000.

Having lived through a few weeks of attempting to obtain a PS3 pre-order, we're not too surprised by the lowered shipping numbers. Allocations disappeared quickly at online retailers that were brave enough to start pre-order programs. The online arm of media retailer Tsutaya ran out of units in 6 minutes according to Nikkei (it felt more like 1 minute to us).

Major electronics chains like Yodobashi Camera won't be taking pre-orders, Nikkei reports, so there's only one option left: line up the day before launch. Although with fewer units to go around, we're considering getting in line starting from the week prior.

View: Original Story @ IGN

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14 Comments

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With the way Sony's been acting and the performance of the 360 in the market, is there really much demand for these things anyway? You probably have to keep a fire extinguisher next to it to keep your warranty anyway.

Sometimes it's better to jump ship before it sinks.

Those of you that think this is bull****, think again. This does nothing but hurt Sony as they need to start shipping consoles and fast. Especially before Christmas, when a lot of people will be picking between the 360 and the PS3. If there's not enough PS3's, then that just means more 360 customers, which Sony does not want.

The whole "lets pretend there's not enough to go around to create demand" thing would only work if this was say...a March release.

Quote - badazzEVO8 said @ #5
yea right. one of the biggest companies runs out of components


RIIIIIGHT

coughbull****cough

If you pay attention to all the scams Sony has pulled off in the past, it can all fit in. Look at all the MMOG games the SOE department of Sony is running, and a lot of their games have a very low population now, because they've screwed over so many people. Running all those servers with such a low income from these games is deadly for a company, no matter how much money they have.

It's called hype..

The less units, the more word of mouth talk about "who has one", and therefor they don't have to pay for advertising just as much.

Smart Sony..

that's really an outdated thing now in the console market. While it may have been a useful tool in previous hardware launches, with the way the internet and gaming mags are today there's no need to self-create hype when the prior mediums of communication do more than enough. It's better to have stock of their product during Christmas, where 50% of retail sales for the year are made, rather than not.

Dchrsf your thinking of something else where a supplier only realses X amount into the market to create an artifical demand while they have a stock pile that is slowly bled into the public thus creating good source of steady revenue...this is not the case as Sony is throwing literally everything they have into the market place and will not be able to put a steady stream of PS3's out for sometime...look how long it took MS and they had plenty more

Quote - dchrsf said @ #3
It's called hype..

The less units, the more word of mouth talk about "who has one", and therefor they don't have to pay for advertising just as much.

Smart Sony..


I really want the PS3 to do well, but Sony have just screwed it up. Hopefully it'll have a long life like the PS2, and it'll get picked up by more people once they start dropping the prices. I like having 3 major consoles on the market, I'd hate to see it drop back to 2.