Orange announces iPhone 4 pricing in the UK

Orange announced its pricing and tariffs for the eagerly awaited Apple iPhone 4 today.

Scheduled to be released on June 24, the iPhone 4 on Orange's UK network will cost you a whopping £480 for the basic 16GB model on a Pay As You Go tariff. Orange also revealed its pay monthly tariffs. Orange customers opting for an 18 month contract at £35 per month will be able to purchase the new iPhone 4 16GB for £229. Those wishing to sign up to the more lengthly 24 month contracts will be able to purchase the device for £119 on a £35 a month contract. Full contracts for both 16GB and 32GB models can be found below. For more details, visit Orange's iPhone 4 site.

Apple announced the new iPhone 4 last week at its annual WWDC 2010. The device will include the following:

  • New design made of glass and steel (24% thinner than iPhone 3GS)
  • Apple A4 processor
  • 3.5" Retina Display - 326 pixels per inch (960 x 640)
  • Bigger battery (7 hr. 3G talk, 6 hr. 3G browsing, 10 hr. Wi-Fi browsing, 300 hr. standby)
  • Front-facing camera
  • 5 MP camera with LED flash and illuminated sensor (tap to focus)
  • 720p HD video recording with built-in iMovie video editing (iMovie available in App Store for $4.99)
  • microSIM
  • Wi-Fi, GPS, Bluetooth, UMTS, GSM (quad-band)
  • 2 microphones
  • Available in 16 GB or 32 GB models
  • 802.11n Wi-Fi
  • 3-axis gyroscope (6-axis motion sensing for gaming)

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By far the biggest downside to the iPhone, is having to install that iTunes garbage on your Windows PC, and if you run Linux you can forget it completely unless you want to fiddle about with WINE.

If I had a choice between installing iTunes or putting an axe through my PC, I'd choose the axe.

I'm really uncomfortable with the way we've gone from 12 month, to 18 month, to 24 month contracts as the defacto standard. Yet another area where the consumer is basically being slowlt and surely shafted by greedy companies like cell carriers... and we do nothing about it, and just take it lying down.

It sucks.

At least they've not tried to make us pay to receive calls and texts, like they do in the states. THAT is something they WOULD get torn apart for if they tried.

I can see the justification for the longer contracts though. You only really get them on the new "superphones", and those devices aren't exactly cheap. If you want one subsidised, I think it's fair enough that you pay for it...

Wow, why do people continue to pay that much for a phone it's so expensive
More to the point how can Orange get away with charging that much for a phone!
Fair enough you get unlimited texts & internet, but 75x24 = £1800, and they still charge £29 up front for the phone

Dc'1 said,
Wow, why do people continue to pay that much for a phone it's so expensive
More to the point how can Orange get away with charging that much for a phone!
Fair enough you get unlimited texts & internet, but 75x24 = £1800, and they still charge £29 up front for the phone

Because they want it.

Jesus, Orange aren't going to get many sales with those prices. They're more expensive than O2!

It'll almost certainly never happen, but I'm hoping for Three to be quite cheaper than O2.

You brits are essentially getting the same subsidized pricing as us yanks are (in some cases BETTER than what we are getting), but you still complain. Disappointed, I am. Surprised, I am not.

Shadrack said,
You brits are essentially getting the same subsidized pricing as us yanks are (in some cases BETTER than what we are getting), but you still complain. Disappointed, I am. Surprised, I am not.

If you don't ask, you don't get. If you don't complain, nothing ever gets done

vanx said,

If you don't ask, you don't get. If you don't complain, nothing ever gets done

Every piece of news that announces prices in the UK are followed by a wall of comments stating that it is way too expensive and/or complaining that the US prices are better than the UK prices for US products (big surprise). Here is an actual instance where the brits are getting a much better deal than US customers are (on a US product) and you all STILL complain. shiesh...

Shadrack said,
You brits are essentially getting the same subsidized pricing as us yanks are (in some cases BETTER than what we are getting), but you still complain. Disappointed, I am. Surprised, I am not.

Just because you guys are getting more shafted than us doesn't mean that we're both not getting shafted. It's still a hell of a price when you compare it to the competition. The HTC desire is a prime example - a phone that has all the same capabilities (in some cases more, although lets save the pro/con debate and just say they're on par) yet it can be had for FREE on an 18month contract at 35ppm. Some even do it for free on a 25ppm over 12months. Now work out the total cost of that compared to the iphone and ask yourself just how much you are being ripped off.

Those seem like better value from O2... seeing as orange are including unlimited data and O2 are capping itat 500mb a month on most of the contracts.

Axel said,
Those seem like better value from O2... seeing as orange are including unlimited data and O2 are capping itat 500mb a month on most of the contracts.

It's not really *unlimited*, it's 750MB per month.

vanx said,

It's not really *unlimited*, it's 750MB per month.

if its 750 and go beyond that Orange can't charge you because you are on "unlimited contract" and if they do you can sue them

Sebianoti said,

if its 750 and go beyond that Orange can't charge you because you are on "unlimited contract" and if they do you can sue them

I don't think so. They clarify on the site and in the contract terms that it's 750MB a month. They just use "unlimited" because it sounds better and their excuse is that most of their customers never get anywhere near that number.

vanx said,

I don't think so. They clarify on the site and in the contract terms that it's 750MB a month. They just use "unlimited" because it sounds better and their excuse is that most of their customers never get anywhere near that number.

That's what called false advertisement unlimited <> 750, unlimited = oo

zerrar said,

That's what called false advertisement unlimited <> 750, unlimited = oo

It's not really false as they do clarify the exact figure. You may choose to ignore that clarification at your own peril and go hell for leather with Orange over it, but please drop a line to Ofcom and Consumer Direct before you do

vanx said,
It's not really false as they do clarify the exact figure. You may choose to ignore that clarification at your own peril and go hell for leather with Orange over it, but please drop a line to Ofcom and Consumer Direct before you do

Therefore if I exceed that exact figure, I will be cut of, this means then that it is not unlimited
I am currently on a unlimited tariff and I can download any amount of data per month I want, thats unlimited.

Breakeven said,
The iphone looks awesome, those prices ok and I like the orange phone company, been with them for years.

No offence but your the only one here happy about the prices, You must have a pretty good job than...

Sebianoti said,

No offence but your the only one here happy about the prices, You must have a pretty good job than...

he's not the only one happy. I'm pretty happy with the prices too. I rang orange today to see what tarrif matches my current useage and I can do £35 a month with no loss to what I already use.

Rudy said,
Wow contracts are short in the UK 36 months minimum here

A couple (more like a few) of years ago, 6 and 12 month were the norm, but you paid a bit more and didn't get many minutes. Hutchinson 3G (Three UK) where the first to really start to push lots of minutes on cheap but long contracts to average consumers. My first contact was with Three and I had 600 minutes and 600 texts; for £30 a month (£18 for the first 6), and that was a 18 month contract... My friends and parents couldn't believe that I had taken out a 18 month contact when most of them were on 6 and 12 months for half the minutes and £35+ a month in costs... also back then minutes were often not cross network!

Matt Hardwick said,

A couple (more like a few) of years ago, 6 and 12 month were the norm, but you paid a bit more and didn't get many minutes. Hutchinson 3G (Three UK) where the first to really start to push lots of minutes on cheap but long contracts to average consumers. My first contact was with Three and I had 600 minutes and 600 texts; for £30 a month (£18 for the first 6), and that was a 18 month contract... My friends and parents couldn't believe that I had taken out a 18 month contact when most of them were on 6 and 12 months for half the minutes and £35+ a month in costs... also back then minutes were often not cross network!

My first contract with T-Mobile was 12 months:

Free HTC Touch
100 Cross Network Minutes
300 T-Mobile-T-Mobile minutes
200 Texts
Unlimited Web

£30/month

Very expensive Can't condone paying any of those prices for a phone I wouldn't talk on, and only send 3 sms a month from. Still want an internet phone with satnav etc.

It's a fair use policy, not a cap.
Also unless you're tethering (which is against the terms and conditions on most/all UK networks unless you pay extra), 750MB is more than enough

akav0id said,
It's a fair use policy, not a cap.
Also unless you're tethering (which is against the terms and conditions on most/all UK networks unless you pay extra), 750MB is more than enough

My point is that Orange FUP covers WiFi hotspots as well as cel data. O2 FUP is only for cell data.

AshUK said,
32GB on £35 24M for me :-D

£1059 over 2 years for a phone... I do struggle to see how people justify that.
Enjoy though, I must admit its the first iPhone that appeals to me.

InsaneNutter said,

£1059 over 2 years for a phone... I do struggle to see how people justify that.
Enjoy though, I must admit its the first iPhone that appeals to me.

Well that includes all the calls and txt's I'll need so it's quite reasonable, seeing as though I rely on my phone to communicate with people, I'd be lost without, It's like living without a car

AshUK said,

Well that includes all the calls and txt's I'll need so it's quite reasonable, seeing as though I rely on my phone to communicate with people, I'd be lost without, It's like living without a car

You don't need an iPhone to make calls and texts.

Subject Delta said,

You don't need an iPhone to make calls and texts.


No, but that is a good price to pay for the best music and player in the mobile phone space.

King Mustard said,

No, but that is a good price to pay for the best music and player in the mobile phone space.

That is your opinion, not a fact. I have a HTC Desire, and I find it has a lot more functionality than the iPhone. I personally think it is better, but I don't throw the word "best" around because that is a matter of opinion, not fact. If you need a good music player, and are only interested in calls and texts, buying an iPod touch and going with a more basic phone would be far more cost effective. There is no way, in my opinion, that an iPhone is worth what is being charged with it, but as with all things, the Apple logo seems to hold some mystical property that makes people waste money on it.

King Mustard said,

No, but that is a good price to pay for the best music and player in the mobile phone space.

My Old LG Arena has better music capabilities than the IPhone, and it multi tasked from release. And I get a built in radio which I have used quite often

However the new look is very appealing, but I think I will be going the HTC Route, probably a Desire

Teebor said,

My Old LG Arena has better music capabilities than the IPhone, and it multi tasked from release. And I get a built in radio which I have used quite often

However the new look is very appealing, but I think I will be going the HTC Route, probably a Desire

You won't regret getting a Desire, it's an awesome phone.

Majesticmerc said,

Indeed, puts the price I pay per month for my Desire (£25p/m for 24 months) into perspective

And the Desire has everything plus a lot more than the iPhone 4...

King Mustard said,

lol I almost believed you were serious then.

Beside the display being better I don't see anything else that's better specification wise.
And the UI is horrible on the iOS compared to Android with HTC Sense, I think anyways.

Martin M. said,

Beside the display being better I don't see anything else that's better specification wise.
And the UI is horrible on the iOS compared to Android with HTC Sense, I think anyways.


Well theres news from Google wanting to remove 3rd party UI's like sense off, well basically discourage vendors to make things faster

Martin M. said,

Beside the display being better I don't see anything else that's better specification wise.
And the UI is horrible on the iOS compared to Android with HTC Sense, I think anyways.


HTC has indeed released a device with specs on par or better than the Iphone 4, but you have to agree that Apple does put in a little bit of more thought to their devices which makes the whole user experience a lot more better.
The number of complaints regarding the battery life of Nexus One and HTC Desire was enough to drive me away from purchasing one of them.

zikalify said,

Well theres news from Google wanting to remove 3rd party UI's like sense off, well basically discourage vendors to make things faster

Androids default UI is still better though.

Liaqat_ali said,

HTC has indeed released a device with specs on par or better than the Iphone 4, but you have to agree that Apple does put in a little bit of more thought to their devices which makes the whole user experience a lot more better.
The number of complaints regarding the battery life of Nexus One and HTC Desire was enough to drive me away from purchasing one of them.

I haven't own an iPhone but an iPod Touch. And have an HTC Desire now, not really a fair comparisment but I think the HTC is just as well thought out device as the iPod Touch.
And I really hate proprietary and locked systems and own connecters etc.
And what they are doing with the App store is just ridiculus.

Liaqat_ali said,

HTC has indeed released a device with specs on par or better than the Iphone 4, but you have to agree that Apple does put in a little bit of more thought to their devices which makes the whole user experience a lot more better.
The number of complaints regarding the battery life of Nexus One and HTC Desire was enough to drive me away from purchasing one of them.

Battery life on the iphone is about the same. In fact, pretty much all of the "superphones" have battery lief issues, particularly if you actually USE the device. I could easily get 2 days out of my HTC with minimal use and I don't know of anyone with an iphone that lasts longer than that.

Plus, if you're particularly geeky, you'll install a custom undervolted kernel and really push that battery life =)