Telecoms giant Orange confirmed today that they plan to partner with Deezer – the popular music streaming service, in order to provide free music streaming to customers on their pay-monthly mobile tariffs.
The French company said they want to provide their customers with the 13 million tracks that Deezer offer as an exclusive incentive to drive more customers to their network.
Mark Foster, a Deezer UK representative said "Deezer has always aimed to put fans in control of their own music – whether at a desk or on the move. We're delighted to be partnering with Orange to offer a truly flexible mobile music experience, and look forward to seeing all the tapping feet on the tube."
Currently Deezer has a user base of 20 million in France alone and is growing in popularity in the rest of Europe. The partnership is a great move for Deezer as they now have a large platform to gain users in a similar fashion to how their rival Spotify did in their partnership with Virgin Media.
Although the service is exclusive to Orange, users who don't have a pay-monthly contract can use the service. There is a charge of £4.99 for users wanting to listen solely on their Desktop and if users wish to use the service on their phone or other portable device, the price rises to £9.99.
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