An organic light-emitting diodes (OLED) display may be coming to a notebook near you in 2008. These items are thinner, more power efficient and potentially brighter than standard LCD displays. The drawback? They may be expensive. OLEDs are already used on some cell phones and MP3 players but prices go up as the screen size increases. They are, however, perfectly suited for the executive ultra-portable market so this is probably where we will see them first.
Sony is expected to launch OLED displays in Japan first but they may run into competition from Toshiba's Surface-conduction Electron-emitter Display (SED) technology. Initially, both OLED and SED will have trouble being price competitive with plasma and/or traditional LCD displays.
Sony was notoriously slow in adapting to LCD technology. Most Sony branded LCD displays are currently manufactured by Samsung.