OS X Mavericks will be free, available today

Apple has announced the availability of OS X 10.9 Mavericks at a press event in San Francisco's Yerba Buena Center.

Tim Cook said that Apple will revolutionize the pricing for the operating system by releasing it for free, as a download from the Mac App Store which will arrive later today. Users from Snow Leopard and forward can upgrade to Mavericks for free.

Mavericks was first unveiled in June at WWDC and now the company has revealed plans to release a new update to the Mac OS X operating system every year using a re-engineered development process.

The new operating system will support desktop versions of iBooks and Maps in addition to a number of performance improvements and energy-saving technologies. Maps app features some great additions such as Flyover, and iBooks and Textbooks app which brings the entire eBook collection from iOS to the Mac OS. New versions of iMovie, iPhoto and GarageBand have also been launched for Mavericks.

OS X 10.9 will have better support for multiple monitors. Some of the other improvements include searchable tags in Finder, a much improved desktop notifications system with inline replies and iCloud keychain which is a password storage utility. Icons and skeuomorphic designs from apps such as Contacts have been revamped similar to iOS 7.

Update: Download is now live at the Mac App Store.

Source: Apple Livestream

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57 Comments

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for those of us that installed build 13A598 (the gm build) when will the update be released that bumps it to the version number released in the store, or is the store release same version number?

I wonder if there's gonna be a stand alone installer or something, to save some bandwidth and what not, we have around 30 MacBook here...

Mavericks can be downloaded and repackaged for local USB install.....Its a process to make it an offline install (different form previous OSX version), but since it exceeds the 4GB DVD capacity....You must use USB to install....Can't burn it...too big....

My two cents…

As a long time supporter of MacBook and OSX, I have been running Mavericks since DP1 and most recently installed GM 2 weeks ago. As I used it I am often asking myself “Where is the upgrade?”…..If they charge for it….What I am paying for…? I just don't see it….My opinion…Mavericks is a service pack at best…And should be free.

Free? Per another users comments on Apple profit margins and OSX not being a big part of it….Yes, I think we all know the iPhone and iPad are the biggest players for Apple profit…But saying OSX doesn't make Apple money…..have you ever purchased a Macbook Pro….This is my third 15 inch Pro with Intel I-7, 16GB RAM and Samsung EVO SSD disk, etc, etc…$2000…..An equivalent PC would cost less than half…..Since OSX is “Mostly” bound to a Apple Mac product (VMware Fusion 6 just started allowing OSX installs)…..I can only assume that the cost of OSX development is built into the price I and others pay for these “premium” devices….. So FREE?!?!....I think not….Something tells me I have already paid for this Mavericks upgrade and then some…..

Worth mentioning this is free to any owner of a supported Mac regardless of which version of OSX you currently run - so even if you're all the way back on Snow Leopard (10.6) you can upgrade for free. That's a pretty big deal in my opinion.

I'll try downloading it tomorrow morning as presumably Apples servers will be in meltdown tonight

Chicane-UK said,
Worth mentioning this is free to any owner of a supported Mac regardless of which version of OSX you currently run - so even if you're all the way back on Snow Leopard (10.6) you can upgrade for free. That's a pretty big deal in my opinion.

I'll try downloading it tomorrow morning as presumably Apples servers will be in meltdown tonight

Even better. If you upgrade from Snow Leopard to Mavericks, you still don't have to reinstall any applications.

It's free because Most of their staff was busy making IOS 7 there is nothing new they could ask to pay for, don't say finder has tabs.

Please. Microsoft's Surface conference was loaded with buzzwords and philosophical crap that didn't mean anything. Marketing is marketing, regardless of the company.

Agreed and it should have been also for free for Windows 7 users as well, if they were so determined to get Windows users on Windows 8.1. Apple always seems to outdo Microsoft in terms of operating system costs.

At least Win 8.1 has many new features and improvements.Mavericks has a few updated apps.How can this be called a OS version update?

oh yea just wait for the all new

OSX 11.0
[s]
for only 399$ [/s]

actually you would throw your mac into the bin cause it would require revolutionary out of the world machine

ROFLCOPTERS said,
Hopefully it's better designed than iOS7

They've just reverted some stupid **** that happened in Lion and Mountain Lion, so now it looks like a refreshed Snow Leopard, in terms of GUI. Nothing major, really.

They should add suport for PC to and make it avaible to install on PC not like hackintosh so many people i belive would switch it from Windows 8 to OSX

... and their development cost would go through the roof in a day. Not to mention a hole in the wallet from lost margins on their premium-hardware model.

Ah, I simply can't phrase that sentence. I've tried, and failed. If anyone understands and wants to rewrite it in readable English, feel free.

Jub Fequois said,
... and their development cost would go through the roof in a day. Not to mention a hole in the wallet from lost margins on their premium-hardware model.

Ah, I simply can't phrase that sentence. I've tried, and failed. If anyone understands and wants to rewrite it in readable English, feel free.

You made the point fine If they gave away OSX for free, and it worked on any hardware, Mac sales would dry up overnight. A lot of people buy Macs for the operating system - I know I did.

Okay, so 100,000,000 people say "**** Windows" and swap to fake macs. Fine. Then what? How does Apple make money doing this?

Suppose I decide "nope, no mac pro for me, I'll buy a dell with Quadro GPUs instead of a Mac pro with AMD because I have Cuda-apps to run". Apple loses > $3500 worth of hardware sales (and given their 30%+ profit margin) that's $4000 worth of app store software, for every single machine (and app store apps aren't licensed per machine but per account). so if I have say 3 macs: A mac pro, a macbook pro, and a macbook air - then they need me to buy even more: $12 or 15,000 worth of software isn't out of the question.

If it's not from Mac App store (ie: I go to microsoft for office, adobe for creative suite, etc) then Apple gets nothing. How exactly does your proposal make Apple any money?

Maybe they should put the OS upgrade on a USB flash disk and then tie the USB disk to to a pony. Everyone who upgrades gets a free pony! That seems like it'd be even better: they'd have a lock on the 6 year old girl market, plus there's a good chance you'd actually buy $15,000 worth of Apple-branded pony food to keep it from dying.

The difference is : Windows makes the most money for MS but for Apple it barely makes anything?
One can afford to make it free because it barely affects their revenue but for other it will hurt.

Jump from Windows Xp To Windows Vista to Windows 7 to Windows 8 has been massive. Jump from Snow Leopard to OSX Lion to OSX Mountain Lion to OSX Mavericks has largely been internal refinements (which are always imp) + Adding features like iOSfication of UI + Few apps taken from iOS and pushed to OSX.

According to the graphic it almost is. From what I could tell it is available for any MBP/iMac/mac mini made after 2007. That covers most computers.

Mr_Self_Destruct said,
Great move by Apple. Also LMAO at "Batman fan" Phil Schiller referring to The Dark Knight as "The Black Knight"

Yeah - that was a real toe curler.. they seemed really rough on their presentation skills tonight with a lot of mistakes, etc. I reckon their teleprompter must have been broken!

8.1 is free if you had 8. But you have to pay for it if you didn't have 8 (i.e win7). Mavericks is free for anyone that has snow leopard and above (i.e 10.7.5 and above) with any machine that is made after 2007. This is actually a great deal.

#Michael said,
8.1 is free if you had 8.

and Mavericks is free if you have a Mac, Windows will be free when Macs and iPads are free...

kravex said,

and Mavericks is free if you have a Mac, Windows will be free when Macs and iPads are free...

Windows is directly free when you buy a PC

benthebear said,

The cost of a Windows license is figured into the price.

That's why I said directly free. You don't buy your computer with a trial copy of Windows. Indirectly, it is not free.

Wait... So is it mostly small adjustments? I was expecting an overhaul on the theme/interface considering their logo for 10.9 is flat.. similar to iOS 7

InsaneNutter said,
Nice, I got a Macbook Air last year with 10.8 and expected this to be a paid for update. Great to get it for free!
They're only doing this out of pressure from 8.1. I wonder how upset they are that they can't make more money on this.

True. This is why Microsoft should drop pricing from any future Windows products if their app store takes off. Once you have a store that brings revenue, then every person that downloads your OS for free is a potential customer.

InsaneNutter said,
Not very i would imagine, i bet the majority of Apple's revenue comes from hardware sales and their ecosystem.
Well, I'd wager the same (obviously). My point was that Apple always looks for extra cash from loyal customers where they can.