Over 70% of iPhone developers are planning Android apps

More than seven out of ten iPhone app developers plan to launch applications for Google's Android mobile platform within the next six months, research by mobile advertising network AdMob has found. The survey also found that nearly half of current Android developers will also develop for the iPhone in the near future.

Out of the respondents to the survey, 31% said they were already developing applications for more than one mobile platform, and 47% are planning to develop on an additional platform within six months. Only 58% said they developed for the generic cross-platform mobile web.

The research also found that around half (49%) of the people surveyed had been developing on mobiles for less than a year, with a quarter having developed for between one and two years and slightly over a quarter (26%) at the two years plus mark.

Out of the developers themselves, 75% use an iPhone or Android phone, and they are most satisfied with the iPhone platform to develop for. 64% or respondents thought their apps were "very" or "somewhat" successful.

According to New Media Age, the EMEA MD of AdMod "also noted that devices using the Android operating system rank third and fourth in the most popular devices on AdMob’s network," with "10% of UK mobile ad traffic generated by Google Android users."

AdMob, conductor of the research and one of the world's largest mobile advertising companies, is currently in the middle of a $750m acquisition by Google.

Image credit: AdMob Metrics

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AdMob, conductor of the research and one of the world's largest mobile advertising companies, is currently in the middle of a $750m acquisition by Google.

wondering if that had any impact on the survey. I mean if they are going with Google, it seems logical that they can tilt the survey to make Android look good.

Not really much to say really, develop for both, twice the market, double the audience for your app. Not much of a surprise really.

evo_spook said,
Not really much to say really, develop for both, twice the market, double the audience for your app. Not much of a surprise really.

Precisely, its more logical than extraordinary.

In the space of 24 hours, my new Android phone purchase is rapidly becoming the best gadget I ever bought!

It does seem like the logical step for developers though. Android is rapidly gaining traction, and its not like desktop development, where people can "forget" the alternative OS's because their market share is too small. Developers that don't embrace both iPhone OS and Android are forfeiting a huge chunk of (potential) profit.

Majesticmerc said,
Developers that don't embrace both iPhone OS and Android are forfeiting a huge chunk of (potential) profit.

Potential is the key word here. Android has yet to create a profitable app distribution system. It's nice that its gaining traction compared to other devices but it still has quite a way to go if it wants to attract developers seeking to make money.

Xero said,

Potential is the key word here. Android has yet to create a profitable app distribution system. It's nice that its gaining traction compared to other devices but it still has quite a way to go if it wants to attract developers seeking to make money.

The problem (IMO) is that Apple have had a very successful few years, and Android has had to follow in a pretty large shadow. However, phones like the Droid and various HTC offerings are turning it around and people are starting to take Android more seriously as a platform, and developers are moving with the same flow.

Webworldx said,
Over 70%? Is it just me that sees 68% being less than 70?

Fair point.... But it also says more than 7 out of 10 which is 70% or more. I hate percentages im rubbish at math!

Edited by mcloum, Mar 24 2010, 8:53pm : noticed something i missed

Webworldx said,
Over 70%? Is it just me that sees 68% being less than 70?
Considering how many developers there already are and they only surveyed 100 give or take. I'd say that this is quite the leap of faith to say 3/4 will be making apps for Android. Being one myself, I won't be developing for Android. It's marketplace isn't profitable. Very few are even downloading apps and even less buying apps, big difference in comparison to the iPhone. If that changes I'd consider it. But realistically there isn't much encouragement to develop for it when there is no real financial benefit from doing so.

Webworldx said,
Over 70%? Is it just me that sees 68% being less than 70?

68% of ALL types of mobile developers are planning Android apps, but over 70% of primarily iPhone developers are

Shadrack said,
Good to hear considering my next phone will most likely be Android based.

Same here. Windows mobile just sucks in terms of its applications

well they do have that system and it didn't work well at all. A lot of people didn't know the apps exsisted.

I think 70% is a good cut, you don't have to worry about marketing, bandwidth for your website downloads and most importantly you don't have to worry about payment systems like paypal taking large cuts of your revenue simply for credit card transactions. Im sure after factoring both the bandwidth, web site design and also creditcard broker you would end up with a 50% or an even lower cut.

The app store aswell as the iphone has revolutionised mobile applications. Before the iPhone the only site i knew of was handango and the selection was pretty poor. The games listed were poor java games which were expensive, buggy and basically crap. The app store via comments allow some of the better games and apps to bubble to the top. Without the app store i doubt we would have excellent games like doodlejump etc..

As for cross development of applications, it makes sound business sense, a lot of the big sellers on the consoles are cross platform, it makes sense to get into as many markets as economically viable, as if you don't someone else will and corner the market.

If i was a developer i would develop for the iPhone, android and if it takes off well the Windows 7 devices.

Another benefit that the iPhone has introduced a standard hardware platform making easier to target the platform knowing that it has these features (certain amount of gpu power etc..) it's the key thing i think will benefit the Windows 7 platform, introducing a standard foundation platform for developers knowing that windows 7 will contain a set minimum hardware specification.

REM2000 said,
The app store aswell as the iphone has revolutionised mobile applications. Before the iPhone the only site i knew of was handango and the selection was pretty poor.

Other phones have had appstores since before apple stole the name iphone from cisco.
The Danger hiptop(tmobile sidekick) has had an appstore for the better part of the last decade.

Wonder when the time would come where developers will just be able to create their applications and have it available on the net for download like they do with normal desktop apps for windows and macos..

AND they actually get paid a full 100% for their work rather than the 70% they get currently..

Imagine if Apple got their way and won the desktop war? you know how much that would have sucked?! We would have to get our **** from an APP store that was tightly monitored!

I own an iPhone, but it does kinda suck that there are always a few limitations.. if you know what I mean..

dimithrak said,
Wonder when the time would come where developers will just be able to create their applications and have it available on the net for download like they do with normal desktop apps for windows and macos..

Today. I'm pretty sure Android can install for "unverified sources" (ie: websites or SD cards)

dimithrak said,
Wonder when the time would come where developers will just be able to create their applications and have it available on the net for download like they do with normal desktop apps for windows and macos..

AND they actually get paid a full 100% for their work rather than the 70% they get currently..

Imagine if Apple got their way and won the desktop war? you know how much that would have sucked?! We would have to get our **** from an APP store that was tightly monitored!

I own an iPhone, but it does kinda suck that there are always a few limitations.. if you know what I mean..

That will never happen with a stock iPhone and the market of jailbroken ones is not that large. Android is where the growth is now.

andrew_f said,

Today. I'm pretty sure Android can install for "unverified sources" (ie: websites or SD cards)

They certainly can. Except for AT&T's backflip apparently since they crippled the hell out of it.

The closest you'll get to this is WebApps. Kind of impossible to make 1 application that works for all when they vary in technology used. WebApp is the closest way to make one that works for all. Although quite limited compared to a native App.

dimithrak said,
Wonder when the time would come where developers will just be able to create their applications and have it available on the net for download like they do with normal desktop apps for windows and macos..

AND they actually get paid a full 100% for their work rather than the 70% they get currently..

Windows Mobile allows this to happen now. Not being a fanboy, I have a 'Droid and love it. Just saying.

AmazingRando said,

Windows Mobile allows this to happen now. Not being a fanboy, I have a 'Droid and love it. Just saying.

So you have a droid and you don't know that your droid can also do this right now?