Pachter: GTA IV's "massive" size may put punters off DLC

As reported by GrE, Michael Pachter, Gaming Research Analyst for Wedbush Morgan Securities said that Grand Theft Auto IV may be too large of a game to handle downloadable content as the majority of the game's owners never finish the main storyline.

"Ben's right that the DLC disappointed, but I suspect that the reason is that GTA games are so massive that a substantial majority of the GTA audience hasn't finished the core game, so they don't feel especially compelled to buy the DLC," Pachter said.

"GTA IV was at least a 50 hour game (for me, probably more like 100 hours), in contrast to the typical Call of Duty, which is a 6-10 hour game. Almost anyone who bought CoD finished it, and if they liked it (that's a high percentage), they were interested in DLC. On the other hand, my guess is that fewer than 20% of GTA owners finished the game (100% of VG247 readers, of course), so fewer were interested in DLC.

"I think that is a fair assessment, and don't think that the slow pace of DLC sales reflects poor performance for the franchise."

Pachter's statement comes in response to comments made earlier by AmTech analyst Ben Schachter who expressed "concern" over the state of the Grand Theft Auto franchise following poor sales of the game's most recent downloadable content.

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31 Comments

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Well I certainly don't fit into that category of people; I finished the game in a couple of days casually playing it.
If the DLC was released sooner I would have bought it, but I lost interest after a while... like most people.

Something they really should also consider now is the constant pain in a lot of peoples backsides, and thats the wonderous download limits that a lot of us have had put onto our accounts recently. I have been given a 40Gb a month limit now and I can clock that up really easily just using the connection for streaming TV etc let alone online game play and downloading more content thats gonna also be huge. The whole concept of unlimited broadband has become even more limited over the last few months.

But I also think they should hurry up already with the new content for the PC.

But fallout 3 And Oblivion can be over 100 hours and both have a bunch of dlc.

I think the problem with gta 4 is too repetitive and people will think that a dlc will just add "more of the same".

I dont think it's the length of the campaign in GTA 4 but the horrible concept of now saves during a mission. I can only drive 800 miles so many times to end up dying too quick in a shoot out and then have to drive 800 miles again and again and again. And forget about missions that are drive forever, shoot some stuff, driver forever, shoot some stuff. Those are horrible.

I would finish the game if it had progressive saves in missions to cut down on repeating so much.

I've beaten GTA-IV for the PC, not 100% completion but the main story. However I found the downloadable content on the xbox 360 to be boring.

Then again I did feel the graphics were far inferior to the PC version so that really killed my interest.

I finished GTA IV and both DLC packs. Everyone I know who has played the game has completed the main storyline. If you don't do anything else you can complete it in 12 hours very easily. 50 hours is if you're bored enough to find all those bloody pigeons without a guide.

People are just too keen in paying £40+ for an 8 hour game these days.

Finishing GTA4 isnt the problem. The problem was they released the DLC to a Microsoft (Xbox/PC) market ONLY. GTA has most of its fan-base on the Playstation, so for Rockstar not to have any DLC for the PS3 is what will kill the GTA series.

Anarkii said,
Finishing GTA4 isnt the problem. The problem was they released the DLC to a Microsoft (Xbox/PC) market ONLY. GTA has most of its fan-base on the Playstation, so for Rockstar not to have any DLC for the PS3 is what will kill the GTA series.


lul wut? It sold more copies on the 360 then compared to its PS3 counterpart. So in what way did this kill the series?

Not anymore, that was last generation.
However they shouldn't have allowed exclusive rights to be bought, even if they are a business.

It wasn't the length of GTA4 that stopped me but rather the fact I didn't find it a very compelling game at all and got bored. I'll get the DLC for a long game that I enjoy as it will still add to the experience...as it is GTA lost my attention well before I got to the end.

Yeah I got bored too. With San Andreas I actually wanted to aim for 100%...but with GTA4, I can't really be bothered.

playing TBOGT right now. it's still fun after completing the main and first dlc stories.
plus, they all intertwine, which is cool.

My guess of the problem is that it took way too long to release this second DLC. i dont think many people are playing GTA IV anymore. This kinda counters Patcher's argument about GTA IV being too long that ppl aren't playing the DLC. It makes more sense that everyone's already played out their GTA IV experiences and moved on.

I'm still enjoying the dlc though

While I do agree many developers exclude content to make it a download. Depriving yourself of quality games doesn't really "hurt" them, only yourself. Least they aren't very expensive. I'd love a chance to purchase GTA's, but as a PS3 owner I don't get that chance.

Besides in their's you take control of a new character. That was never meant to be part of the original game. Things like extra player skins and maps are different.

bryonhowley said,
I do not care how long a game is I will never "Pay" for DLC that should be included in the game in the first place.


this isnt the case. each dlc is a completely different story and is longer then most games out there (MGS4 = 3 hours gameplay, basically any fps = 6 - 8 on hard). The majority of the people ****ed about this is the ones that thought it would come to ps3 and now they know for sure it wont they complain about it.

Xero said,
While I do agree many developers exclude content to make it a download. Depriving yourself of quality games doesn't really "hurt" them, only yourself. Least they aren't very expensive. I'd love a chance to purchase GTA's, but as a PS3 owner I don't get that chance.

Besides in their's you take control of a new character. That was never meant to be part of the original game. Things like extra player skins and maps are different.


He never said he wouldn't buy the game. He said he won't pay for the DLC. That I can agree with.

He said "DLC that should be included in the game in the first place", not just DLC generally. I think it's a safe bet that GTA's 4 DLC really wasn't material that had to be in the game to begin with for the reasons already stated.

bryonhowley said,
I do not care how long a game is I will never "Pay" for DLC that should be included in the game in the first place.

What a strange concept!

Why should it have been included, as technically the DLC is not part of the main story but more like an expansion pack?

What about things like the Medal of Honor expansion packs or Sims expansion packs - should they have been included from the start?

Just buy Episodes from Liberty City (L&D and Ballad of Gay Tony) on disc and get on with playing it :-)

bryonhowley said,
I do not care how long a game is I will never "Pay" for DLC that should be included in the game in the first place.

Rule that "DLC must be free" is based on wishful thinking about entitlement of "free ride". Lets get real, there is no rule about. If you are creator and owner then you can sell DLC for a million $$$ per copy or give it away for free. Buyer have free choice between buy or not to buy.

bryonhowley said,
I do not care how long a game is I will never "Pay" for DLC that should be included in the game in the first place.

That's a ridiculous thing to say. GTA4 DLC is not some texture they left out of the full game. It's a full on new character(they even animate differently) and a new story, along with weapons, vehicles and environments.


I agree with that when it comes to Map Packs or a couple extra missions.
However the GTA DLC is well worth the money, as it is another game tbh.(and could be released as a new game).

rpsgc said,
Just release it for PC already, dammit!

let them take their time, since gta 3 for pc, all gta games for PC have been buggy and unstable, even with patches :p

veegun said,
nonsense. you could beat the main story in a day. now to get 100% might take two or three days. this isn't wow.

It's not about whether you can, it's about whether people actually do.

They don't.

I have to somewhat agree. After playing for almost 100 hours you might not be interested in the DLC. Especially since the 2 DLC's individually are bigger than most games, clocking in at about 20 hrs each. They took way to long to release as well. I think they should have released several smaller episodes intead of 2 huge ones.