Packaging for budget 'iPhone 5C' appears online

In another addition to the abundance of iPhone leaks and rumours flooding tech sites in the past weeks, packaging for a cheaper, plastic iPhone has been revealed, touting the name 'iPhone 5C'. This name would make sense, considering that Apple's latest generation high-end smartphone will likely be branded 5S, to fit in with previous years.

Most interesting about these cases, revealed on the WeiPhone forums, is their shape and material. The rounded white plastic matches the leaked casings we have seen many of recently, and still matches Apple's minimal aesthetics. In the past, however, Apple has opted for cardboard boxes for their iPhones, but perhaps they are too expensive to produce for a cheap device like this.

There has been some debate over what the 'C' could stand for in the name. Rumours of colourful iPhones point us towards the name 'iPhone Colour', although 'Cheap' may also be a viable, albeit a tasteless alternative. Could this be a phone limited by region, known as the 'iPhone China'? Tim Cook recently spoke out about the importance of China to Apple:

I continue to believe that in the arc of time China is a huge opportunity for Apple, and I don't get discouraged over a 90-day kind of cycle that can have economic factors and other things in it

Apple recently announced that they sold 31.2 million iPhones, a record figure, in the June quarter. More iPhone models would undoubtedly add to this number quite considerably.

Source: WeiPhone

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Sounds like the iPhone Cheap, iPhone Crappy or the iPhone Conundrum to me. I am not a fan of Apples'; however I also have to say that I do not know why they would want to water down their brand in such a way.

It appears as though one minute you are the toast of Wall Street and the next the bane of their existence.

r3drum said,
Sounds like the iPhone Cheap, iPhone Crappy or the iPhone Conundrum to me. I am not a fan of Apples'; however I also have to say that I do not know why they would want to water down their brand in such a way.

It appears as though one minute you are the toast of Wall Street and the next the bane of their existence.

The problem is, for years Apple has been labeled a premium brand of products and factually they simply are not. Taking the same components every one else uses and slapping it into a fancy case doesn't make it premium.

I don't think this hurts their brand. Look at the Macs. The Mac Pro would be the premium model. The iMacs are mid-ranged with the mini being the cheap model. With the laptops the MacBook Pro 15 would be the top and since they dropped the 13" MacBook and basically replaced it with the Air, the Air is just a fancy looking cheap model.

The iPod is the same. The Touch would be the top model, while the there other progressively fall down and as they get cheaper so does the quality and capability. Why is iPhone any different?

If you didn't mislabel Apple for years, none of this would matter. What will hurt them is all the bad PR. For years Apple criticized Android brands and considered them cheap. They stated that they couldn't make cheap products. Fact is they always have. It just shows how they marketed cheap products for years with fancy cases and you all ate it up. Youre the ones that are going to be disappointed.

I mean the Mac now being x86 shows you how absorbent Apple is in pricing. Why pay $1700 for a MacBook Pro 15" when I can get that exact same configuration on a Windows PC under any brand for $500 or more less? What did Apple do to x86 that justifies the extra cost? NOTHING.

There is nothing a Mac can do that a Windows PC cant' Just like there is nothing an iPhone can do that no other phone can't. But in both cases for a lesser cost I get more features, more flexibility and more choice and more standard option where with Apple it is all lost. Which means that high cost is not worth one penny above what I pay which is why I stop buying.

TechieXP said,

I mean the Mac now being x86 shows you how absorbent Apple is in pricing. Why pay $1700 for a MacBook Pro 15" when I can get that exact same configuration on a Windows PC under any brand for $500 or more less? What did Apple do to x86 that justifies the extra cost? NOTHING.

I can understand that you're a huge Android fanboy but you don't need to be so diselusional. There are no windows PCs for that price that can match Macbook. Also you're forgetting that the Macbook was reviewed as one of the best laptops out there, and that's for both windows and mac. The $500 laptops you speak of are garbage.

Edited by ctebah, Jul 29 2013, 4:00pm :

TechieXP said,

I mean the Mac now being x86 shows you how absorbent Apple is in pricing. Why pay $1700 for a MacBook Pro 15" when I can get that exact same configuration on a Windows PC under any brand for $500 or more less? What did Apple do to x86 that justifies the extra cost? NOTHING.

I can understand that you're a huge Android fanboy but you don't need to be so diselusional. There are no windows PCs for that price that can match Macbook. Also you're forgetting that the Macbook was reviewed as one of the best laptops out there, and that's for both windows and mac. The $500 laptops you speak of are garbage.

stevan said,

I can understand that you're a huge Android fanboy but you don't need to be so diselusional. There are no windows PCs for that price that can match Macbook. Also you're forgetting that the Macbook was reviewed as one of the best laptops out there, and that's for both windows and mac. The $500 laptops you speak of are garbage.

I never said a $500 laptop could match up to a Macbook. You are blind and you can't even read. I said I can get a Windows PC spec'd equal or better than a Macbook for about $500 less than the price of the Mac. And I said more or less because the average mockup of a Mac over a similar spec'd PC is 20-40%. AT 40% that Mac will cost $500 or more over a similar PC.

I don't know about you guys .. but I was under the impression that "C" is for Cookie.. and that's good enough for me... Because cookie, cookie, cookie start with C

R3DL1N3 said,
I don't know about you guys .. but I was under the impression that "C" is for Cookie.. and that's good enough for me... Because cookie, cookie, cookie start with C
Im guessing you have kids. That was one of my daughters favorite songs on Sesame Street.

Given how Android has boomed and even Windows Phone is taking off it's necessary for Apple to bring out a cheaper model now. It should be at least $200 less so it differentiates itself from the high end 5S and thus won't undercut their business.

I'd have gone with iPhone 5 and iPhone 5 Pro, like they have with desktops. "C" no matter what Apple say it stands for people will think "cheap". If it's normal vs Pro however it sounds much better.

belto said,
Well it seems Android now has a problem. LoL
Nah it doesn't. Fact is numbers show more people prefer Android phones. Not for the OS, but because they get to have the phone they want, they get to have the carrier they want, and its available in more markets.

This is basically how IBM and the other PC OEM's beat Apple in the past. What's that seen in X-Men? "Cerebro is not targeting mutants anymore". "Then who is it targeting?" "Everyone else!"

The problem with what Apple is now trying to do vs what Android has accomplished is that, variety is the spice of life an Apple still doesn't have enough of it. This phone if it pans out still isn't going to be cheap enough.

Look at APple sales numbers for late 2012 and early 2013. Older models of the iPhone the 4/4S were still outselling the 5. It took until this past quarter for the iPhone 5 sales to beat the other 2 combined models.

Right there tells you that the main and only reason people bought the present iPhone in so many numbers was because it was the only model and that sales increased on older models because of the lower price. I mean why pay 199.99 when you can get an older model which is good enough for you, FREE or for $50 or $99?

Android sells a lot of cheap phones, but lets get real. The Galaxy S 3 is a year old and can be had for $99 or even free if you know where to look. It has a better screen than this cheap phone will have, its bigger than this device if it pans out, has way better features, and is available now.

I don't see typical iFan waiting in line for this model as after owning the better model for years, going to this would suck. What I do see if a bunch of people with feature phones who maybe wanted an iPhone but shied away because of cost.

I will say, my mom has a cheap flip phone, if the price is right I will likely get her this device. If not, the Galaxy S 3 is on my XMAS list as it will be fancy enough for a 79 y.o.

While I agree with what you are saying, I don't agree that it is the main reason for people purchasing Android. It's the only choice available in that market, apart from Windows Phone 8 on lower end Nokia, which aren't yet saturating the market.

I think an Apple device in this area will sell exceptionally well because of it's name below. I think within the next couple of years, we will see people moving to a lower end iPhone and lower end Lumias because of how well they run. While we haven't seen the iPhone C yet, we all know it will run smooth, Apple simply won't stand for it running like most of the lower end Androids.

I think it will force the lower Android OEMs to rethink the crappy specs and update policy they have in that market.

Lets forget the emerging markets and look at the western world. What phones aren't available to consumers?

Nashy said,
While I agree with what you are saying, I don't agree that it is the main reason for people purchasing Android. It's the only choice available in that market, apart from Windows Phone 8 on lower end Nokia, which aren't yet saturating the market.

I think an Apple device in this area will sell exceptionally well because of it's name below. I think within the next couple of years, we will see people moving to a lower end iPhone and lower end Lumias because of how well they run. While we haven't seen the iPhone C yet, we all know it will run smooth, Apple simply won't stand for it running like most of the lower end Androids.

I think it will force the lower Android OEMs to rethink the crappy specs and update policy they have in that market.

Lets forget the emerging markets and look at the western world. What phones aren't available to consumers?

In other markets like Asian, Nokia is king with older cheap Symbian phones which still work and also Blackberry. I know bec my wife is from the Philippines and I know what phones her faimily has and she also has a family member in Dubai who at first has a BB, but only now has an iPhone bec she makes more money.

But the vast majority of people in the Philippines cant afford an iPhone evn on contract as its cost upfront is more than 2 months average salary. They make about $300 USD per month. Explain how they could afford an iPhone? Even with an older model all one has to do is look on Amazon.ph and Ebay.ph and see how much those devices go for. Just device the number you see by 40 and you get a rough cost of what it is in USD.

Even if Apple makes this cheap phone, it likely wont be cheap enough. That is why Android has been killing bec it does offer models that still do more than an iPhone and are considerably cheaper.

As with any product that has a cheap offering and a highend offering, the cheaper ones will outsell because of the price point. Which means Apple is going to make a lot less money as this cheap models outsells the other. You can see it happening to iPad. The only reason the Touch was outselling the other iPods for a time, was because it was an iPhone that didnt require a contract. But see even that has changed as iPhone sales have increased bec the touch is no longer as exciting as it was especially with Apple dropping lesser components in it.

I'm not sure if you're actually agreeing with me now, or just trying to disagree with me by thinking exactly what I'm thinking.

You're basically saying what I said. Android is king, because it's the only real choice. Add more players, especially someone like Apple, and it changes the field.

Nashy said,
I'm not sure if you're actually agreeing with me now, or just trying to disagree with me by thinking exactly what I'm thinking.

You're basically saying what I said. Android is king, because it's the only real choice. Add more players, especially someone like Apple, and it changes the field.

Apple making a cheap phone vs Samsung making cheap phones. Big difference. Look at the numbers in 2012 of Q3, Samsung sold 90M total phones. 50% of them were smartphones. The exact total was I believe 45.7M were smartphones. 45M of them were made up of the Galaxy S2, S3 and Note 2. The 700k were other smartphones.

Apple doesnt offer a cheap phone. In counries where they might, that means the better model isn't going to sell as much. Which means more than 1/2 of Apple phones will be cheap. Which means Apple could end up with the same play field, but with different players, which in this case is a cheaper phone.

Again we wont know until A) we finally see the phone...B) we see the price. What I can say is that if the phone is more than $350 off contract, Apple is going to hurt pretty bad because they simply wont be able to enter cheap markets at that high a cost. For them to compete with Android, they would need a phone below the $200 mark without contract and $100 or less on contract. And since US carriers pay 50% of the phone for you basically, getting what is suppose to be a cheap phone for only $50 less than the better model is simply not appealing. I rather spend the extra $50 bucks.

And Apple will look as foolish as Microsoft if they cant sell heir product in high numbers. This is what happened to the original Mac.

Am I the only who thinks this picture could be fake or for a cheap knockoff? If this was for a real iphone then why would the cases/boxes be dumped into a dumpster like that. That doesn't right or something that apple would allow.

iPhone 5Cheap. For all the ifanboi who criticized Android models that are cheap looking, now you all can STFU and lick your wounds.

Oh and dont forget the first 3 models were plastic too but they didn't look this bad.

This is why they stopped making the 5 because when Apple drop the price ppl would just buy tge 5 instead of thos cheap ugly looking POS. There are cheal Android phones that look far better than this cheap iPhone 5.

Apple said they couldnt make something low in price that wouldnt be POS. Now theyve done it twice.

TechieXP said,
iPhone 5Cheap. For all the ifanboi who criticized Android models that are cheap looking, now you all can STFU and lick your wounds.

Oh and dont forget the first 3 models were plastic too but they didn't look this bad.

This is why they stopped making the 5 because when Apple drop the price ppl would just buy tge 5 instead of thos cheap ugly looking POS. There are cheal Android phones that look far better than this cheap iPhone 5.

Apple said they couldnt make something low in price that wouldnt be POS. Now theyve done it twice.

Why do you get so worked up over something that has NOT been confirmed? This is why you look so uneducated and childish. You come and spew garbage over rumors. At least wait until the product is out to criticize it so much.

stevan said,

Why do you get so worked up over something that has NOT been confirmed? This is why you look so uneducated and childish. You come and spew garbage over rumors. At least wait until the product is out to criticize it so much.

Why should I wait? You guys do it to Android devices. Just go look at the comment section for the rumor of 3 sizes of the next Galaxy Note.

It may be a rumor, but the pictures we seen so far have been legit. I mean its all PR BS as Apple is trying to build up hype, of some guy with to much time on his hands, is out printing cases with his 3D machine to get kicks and laughs.

Anyways I was having a little fun as I watch all the posts and I see all the hypocrites who come to Android articles and crack on Android phones being plastic pieces of boo, but they cant say the same for the phone they like.

Someone had too so I did. Stop being so butt hurt over a rumor. HAHA,,,See how that works?

The iPhone 5Cheap is on its way and I am sure APple will make it avail here in the US if this pans out. However even if they don't since this phone is cheaper, it is bound to eat into premium sales. Its like why spend more if all you need is a basic working device.

Which also means Apple profit margins are going to drop as the cheap sells will beat the premium sales as it does in every single product category you can name.

Perhaps this 'budget' version of the iPhone 5 will be targeted at emerging markets where Apple is struggling more against Android and even Windows Phone?

It could then be that the colour options are a feature that is coming to the new iPhone across the board - though I find it hard to believe there would be that many as it would increase demands on manufacturing.

To the people wondering where the "S" and "C" names come from, please let me elaborate: Steve Jobs, and his love for Mercedes-Benz.

The "S" on iPhone 3GS never officially stood for speed. Unofficially, yes, but you will not see that on any marketing material, advertisements, etc. Same goes for the "S" in iPhone 4S standing for Siri.

No, the reason why the iPhone 3GS, iPhone 4S and (soon) iPhone 5S came about is Steve Jobs, and his favorite car company Mercedes-Benz. Go to the Mercedes-Benz website, hit vehicles at the top, and you will see three car series: the C-Series (entry-level), E-Series (mid-range) and S-Series (high-end). That is where the "S" came from; it designates a higher-end series, just like the Mercedes-Benz cars. And that is also exactly what the iPhone 5C means; entry-level.

Apple will transform their lineup from the current iPhone 4, 4S, 5 into a much simpler and much cleaner iPhone 5S and iPhone 5C.

I thought maybe they would have sold the phone in Plastic Wrap with the Apple Logo on it vs. putting it into a soap dish. Well again low cost phone for those that need to re-use the packaging due to their budget.

I don't know, it might help sales maybe people who want iOS in a phone but don't want to shell out a but load of money might choose this instead.

Enron said,
Then what's the 5S, a sports car?

S originally meant "Speed" with the 3GS vs the 3G, since that was the focus on the iPhone 3GS. However, following that one, I'm not sure it stands for anything special other than "that refresh in between the major refreshes". I think it's just a label Apple reuses now because people are used to it.

I don't think this is the packaging, it's the actual phone. Apple have had enough of Samsung copying them so they are turning the tables on them, taking it a step further... plastic cheap smartphones the size of a housebrick

I wonder if the "budget" part of it solely relates to build & materials rather than the price ... since it's an apple product I expect something at £***.9999999999

Oh dear! How are people going to live down the shame of pulling out an iPhone with a C on it. Whats it stand for cheap or crap? Steve jobs will be turning in his grave. I dont get these so called "Leaks" if they have access to that, They obviously have access to something better, Why dont they photograph that. There must be something going into this packaging??

If i'm not mistaking then this the most leaked Apple product i can remember.
None of the other iphones/ipads had so many leaked images of stuff before a release.

I wonder why that is.....

V-Tech said,
If i'm not mistaking then this the most leaked Apple product i can remember.
None of the other iphones/ipads had so many leaked images of stuff before a release.

I wonder why that is.....

why hide a POS

What if this phone is only going to be sold in China? Is that likely? I still find it hard to believe that Apple would sell a cheap phone to more developed markets.

This has to be one of the most badly leaked Apple products in recent memory! There really doesn't seem to be any secrets left about this at all!

No doubt this is on purpose to prepare the market for this phone and make people hold off getting a new phone to wait and see what it will be. No doubt it will still be relatively expensive, but by then people will still get it 'as they waited for it'.. Apple is still a marketing and sales machine first and bringer of innovation and ground breaking developments next.

Given how well the iPhone 4 has been doing lately, I'd say most people still don't realise this is coming. Given how Apple always make old devices obsolete and loose features when they update iOS I think people buying the 4 now with this "cheap/crap/colour" version coming soon are going to have a lot of buyers' remorse.

I doubt that Apple will bring this to the US market. If so it would be a stupid move. The expensive version is selling extremely well, with a cheaper version they may sell even more but make less money.

Bringing this model to markets like China or India would make sense but may also harm the iPhone brand as something special and luxurious.

If this phone is any good it will spell the end for Apple's ability to sell overpriced 'high end' phones and will bring their turnover and profit margins down. If they are no good they will damage the brand as a whole.

So left or right, this is not a good idea for Apple.

paulheu said,
If this phone is any good it will spell the end for Apple's ability to sell overpriced 'high end' phones and will bring their turnover and profit margins down. If they are no good they will damage the brand as a whole.

So left or right, this is not a good idea for Apple.

WHile I don't know about "the end" but it will certainly impact the sales... just look at what the ipad mini did to ipad sales.

Sounds like China then. C isn't exactly the right letter for anything else. Cheap is not something Apple will ever want to market with.

Maybe, but marketing-wise C is just a dangerous letter. People will always associate it with cheap. The only thing that'd really work with C is C for China.

Ambroos said,
Maybe, but marketing-wise C is just a dangerous letter. People will always associate it with cheap. The only thing that'd really work with C is C for China.

I would not associate a C class Mercedes with something cheap.....

Nik Louch said,
Nokia invented colour!!!!! OMG

Don't be obtuse. You know as well as I do that Nokia were the first company in recent memory to produce a range of smartphones that differentiated themselves based on various colour options. This is one of the factors that makes the iPhone seem like just another black/white boring phone and Apple are clearly trying to play catch-up.

First a Metro-like UI and now coloured phones - it's obvious that Apple are trying to eliminate any obvious marketing advantage that Nokia might have.

jakem1 said,

Don't be obtuse. You know as well as I do that Nokia were the first company in recent memory to produce a range of smartphones that differentiated themselves based on various colour options. This is one of the factors that makes the iPhone seem like just another black/white boring phone and Apple are clearly trying to play catch-up.

First a Metro-like UI and now coloured phones - it's obvious that Apple are trying to eliminate any obvious marketing advantage that Nokia might have.

iOS 7 looks nothing like Windows Phone though...

jakem1 said,

Don't be obtuse. You know as well as I do that Nokia were the first company in recent memory to produce a range of smartphones that differentiated themselves based on various colour options. This is one of the factors that makes the iPhone seem like just another black/white boring phone and Apple are clearly trying to play catch-up.

First a Metro-like UI and now coloured phones - it's obvious that Apple are trying to eliminate any obvious marketing advantage that Nokia might have.

It's not being obtuse. Saying that Apple, a company that has been offering colorful alternatives (iMac, iPod Mini/Nano/Shuffle/Touch) to it's main lines for a couple of decades now, is somehow now copying Nokia's Lumia is silly and a bit desperate when Apple is following their own trend.

Nintendo offers their 3DS in a range of various colors. Are they copying the Lumia too?

Edited by benthebear, Jul 28 2013, 6:13pm :

Jan said,

iOS 7 looks nothing like Windows Phone though...


Ok, really almost everyone that deals with tech will tell you otherwise.

omgben said,

It's not being obtuse. Saying that Apple, a company that has been offering colorful alternatives (iMac, iPod Mini/Nano/Shuffle/Touch) to it's main lines for a couple of decades now, is somehow now copying Nokia's Lumia is silly and a bit desperate when Apple is following their own trend.

Nintendo offers their 3DS in a range of various colors. Are they copying the Lumia too?


Ummm... Nokia has been doing color on their phones even before the Lumia brand. Apple just started incorporating color on their HH starting with the latest iPod. The previous ones were exclusive to a compny for example the pink ones. As for their latest iPod it looks like a thin Nokia Lumia 900. I can not comment on the iMacs because I didn't look it up.

jakem1 said,

Don't be obtuse. You know as well as I do that Nokia were the first company in recent memory to produce a range of smartphones that differentiated themselves based on various colour options. This is one of the factors that makes the iPhone seem like just another black/white boring phone and Apple are clearly trying to play catch-up.

First a Metro-like UI and now coloured phones - it's obvious that Apple are trying to eliminate any obvious marketing advantage that Nokia might have.


I actually find these new iPhones more similar in color and styling to the iPod Touches (almost indistinguishable when only seeing the back) which were already available in both this form factor, this matieral, and these bright colors. I see where you're coming from, but I think the closest match in this case is the existing iPod Touch generation. I think the Nokias seem to have a more industrial look & feel to them. In any case, colored designs were available and incoming from all corners at the time rumors of this style surfaced, and I'm not sure there is much to win on debating this. If anything, it's just a good example of how designs converge.

duk3togo said,

Ummm... Nokia has been doing color on their phones even before the Lumia brand.

Correct, but so has Samsung, Motorola, Palm, Blackberry, etc... I was responding to the statement that Apple is rumored to be offering a colorful line of iPhones because they, "stole," the idea from the Lumia, which is silly to think when you look at Apple's colorful product history (forgot to mention the now dead iBook line in the 90s) and the fact that other companies have been offering their products in multiple colors for decades. Examples: Gameboy Color, the Zune, and the Palm Treo.

tl;dr The idea has been out there a long time, and to suggest that it's being ripped from the Lumia just means you're working on some gnarly fan fiction.

jakem1 said,

Don't be obtuse. You know as well as I do that Nokia were the first company in recent memory to produce a range of smartphones that differentiated themselves based on various colour options. This is one of the factors that makes the iPhone seem like just another black/white boring phone and Apple are clearly trying to play catch-up.

First a Metro-like UI and now coloured phones - it's obvious that Apple are trying to eliminate any obvious marketing advantage that Nokia might have.

No, I don't know that. Samsung, for example, sold the S2 in a range of colours...

omgben said,

Correct, but so has Samsung, Motorola, Palm, Blackberry, etc... I was responding to the statement that Apple is rumored to be offering a colorful line of iPhones because they, "stole," the idea from the Lumia, which is silly to think when you look at Apple's colorful product history (forgot to mention the now dead iBook line in the 90s) and the fact that other companies have been offering their products in multiple colors for decades. Examples: Gameboy Color, the Zune, and the Palm Treo.

tl;dr The idea has been out there a long time, and to suggest that it's being ripped from the Lumia just means you're working on some gnarly fan fiction.


That's true but in the current smartphone generation Nokia was the first to add colors that weren't black, gray, or white. Samsung did make a gun metal blue, brown, and red but Nokia was already selling their colorful phones. I don't care really it mean more competition which means we win lol

korupt_one said,
ummm last quarter Nokia sold over 7 Million Lumia phones, that is a third of what apple sells, not too shabby at all.

The difference of course, is they sold it for an ASP of $150, and posted a huge loss, compared to Apple with an ASP of $800 and billions in profits.

omgben said,

Correct, but so has Samsung, Motorola, Palm, Blackberry, etc... I was responding to the statement that Apple is rumored to be offering a colorful line of iPhones because they, "stole," the idea from the Lumia, which is silly to think when you look at Apple's colorful product history (forgot to mention the now dead iBook line in the 90s) and the fact that other companies have been offering their products in multiple colors for decades. Examples: Gameboy Color, the Zune, and the Palm Treo.

tl;dr The idea has been out there a long time, and to suggest that it's being ripped from the Lumia just means you're working on some gnarly fan fiction.

I'm not sure that this would make any difference, as the arguments in this thread have gone off the rails...

In the early/mid 1990s, Nokia was known for offering a range of colors for their cell phones.

While Sony had a gray or black model and Motorola had 10 variations of a black flip phone, Nokia was releasing reasonably priced high performing phones with various color options.

Also if you look at the history of Apple, their only contribution to 'color' was always a monochromatic design style, with the exception of a few of the iBooks that were not limited to the iMac teal/blue.

Cardboard packaging can look cheap rather quickly and it's less durable in my opinion. I'm surprised it's cheaper but then what do I know?

hipporama said,

It should BE cheap. Not LOOK cheap.

name something cheap that doesnt look cheap? Its cheap for a reason. Cheaper parts, cheaper materials, cheap manufacturing. So the result mean cheap looking.

TBH the GS3 and GS4 both look pretty cheap with their make. I personally feel like the iphone 5C's pictures weren't taken in good lighting, hence the "cheap" look. IMO it will end up looking better IRL.