Page Like counts drop as Facebook starts to delete fake accounts

Facebook has confirmed that it's currently in the process of deleting fake accounts and Page likes as it implements site integrity improvements which it announced last month.

Facebook confirmed the news with TechCrunch after many Facebook business pages saw fan numbers drop by tens of thousands. They found that Zynga's Texas HoldEm Poker fan page dropped by 96,000 yesterday, previously having steady growth. They also spoke to one business owner who told them that he saw his fans drop by 1,300, taking it down to 5800. Even pages of celebrities have been have been affected, with Eminem's fan Page dropping of 15,420 fans and Rihanna's by 22,198 fans.

Speaking on the matter Facebook said,

On average, less than 1% of Likes on any given Page will be removed.

This is if the page has abided by Facebook's terms and hasn't been purchasing Likes from dodgy websites, which are often run by hackers who create thousands of fake accounts, which can be purchased to make your Page appear more popular than it actually is; businesses have been known to do this to appeal more to potential advertisers.

Hopefully Facebook can keep on top of fake accounts so that it can regain some credibility. With stock dropping, Facebook needs to do everything it can to make investors happy.

Source: TechCrunch

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8 Comments

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Yep,
My fake account was deleted a few weeks ago.

Only ever used it 3 times to chew out Virgin Mobile phone, XM radio and Charter Cable.

Will NEVER touch Facebook again!!

I've reported dozens of fake accounts and they've done nothing about them. I find this claim laughable.

Raa said,
I've reported dozens of fake accounts and they've done nothing about them. I find this claim laughable.

awwwwwww dont worry you will get over it.

I am sure they get many reports a day, and many are most likely incorrect ie friends reporting friends for fun.

I can't say I'm surprised that Zynga saw such a large drop, as the company never stuck me as particularly reputable. It's just a shame that the people responsible can't/won't be tracked down and prosecuted for fraud.

theyarecomingforyou said,
I can't say I'm surprised that Zynga saw such a large drop, as the company never stuck me as particularly reputable. It's just a shame that the people responsible can't/won't be tracked down and prosecuted for fraud.

I doubt Zynga did anything wrong here. The problem is their games promote the creation of fake accounts by the users. Back when I played Mafia wars, I knew tons of people that had multiple accounts(some had up to 25) so they had a chance of getting better loot, more gifts, and maxing out the best weapons for their "main" account.