Paramount COO: 3D won't curb piracy

3D movies in theaters should be an effective countermeasure to piracy, right? I mean, who would want to watch a movie with bad telesync-ed sound and visual oddities caused by watching a 3D film on a standard screen? According to TechRadar, Frederick Huntsberry, COO of Paramount Pictures, doesn’t think that 3D cinema will curb piracy one bit. At a film convention, Huntsberry made it pretty clear that it was no big deal for pirates to tape 3D films. Apparently, you can simply affix a certain lens to your camera that will take away the layers of visuals that make the action literally pop off the screen.

Why Huntsberry made this public knowledge is anyone’s guess, but it definitely doesn’t seem like Paramount ever planned on leveraging the burgeoning technology to try and win the war on piracy.

In other comments, Huntsberry seemed pretty blasé about the whole piracy subject, sounding almost defeatist about the state of piracy and the film industry. At the CineAsia film convention, Huntsberry told The Hollywood Reporter, "It's a big problem in every country in the world. Anybody with internet connection can easily access pirated content. When it was a hardware problem, then it was business. But in an Internet world, everybody is equal."

When asked about the possibility of releasing DVDs simultaneously with theatrical releases, he shrugged it off.

“To move the online release date up into the theatrical window would only expose the theatrical window to a high-quality copy of the movie being available much earlier."

In other words, pirates are just going to steal it anyways, so why give it to them earlier than is absolutely necessary? His solution is a vague four-pronged strategy of “consumer awareness, education, legislation and technology.” Well, technology has proven time and time again to be a temporary stopgap, and legislation is taking the form of mass lawsuits that are only fueling the fires of torrent seeders. Educating the masses about the evils of theft has never been a viable strategy throughout history, and consumer awareness just sounds like something that would lead to more piracy.

Huntsberry says that “there is no single solution." At this point, is there a solution at all?

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Well not everyone who steals stuff is rich and has the funding to spend 20 dollars to see a bad movie that they can not preview more ... its nice to see itunes finally getting 90 second song previews cause with many things you pay and get one good song etc on a cd yet you pay top dollar to fund the star or the recording industry or movie industry to make vast amounts of money off consumers who can barely afford a loaf of bread not saying things should be free but the greed of the industries is no different then the greed of the pirate who steals it .. therefore nothing will change get rid of the middle man make quality moves and there would be no issues I totally Agree with QUICK REPLY and his point of view we buy things we should own it and be able to use it on all devices Digital Locker is a great concept why should you have to pay for something again after you bought it and it expired .. isnt that defeating the purpose its the industries way of physically telling the consumer unless you buy it at a high price without knowing you will have it expire since when has consumers rights gone out the window. I am anti industry and always have been yes there is a physical element to go but like many before me have stated who wants a crying baby, screaming or crying kids and pay 20 bucks on top of that for a bad movie.. surely I would rather buy the movie online at a site like itunes that has it not expire when you do purchase it and be giving the rights to put it on anything i use ie ipod certainly more value for your money and the reason the industry doesnt want this is because they wont make as many millions and half to pay the poor hollywood stars who drive a different car everyweek or dress up there dogs .. that is what is wrong with society and stars too greedy.. They won't allow people to get a new movie at 5 bucks cause of the reason i just mentioned so now who is greedy .. I am a pirate and proud to be cause in turn the stars are stealing from the vast majority of society who make very little to make themselves have more that i find wrong and out of control!

3d might not fight piracy but it is a damn good excuse to increase ticket price and make more money ...

Don't know about USA but here in province of quebec 3d movie tickets are more expensive.

I think it would be interesting to see how people would react if one of the major studios fell or something big like that happened.

That or they will release some tight rope internet and just cut off access to piracy (if thats possible *shrug*

if they actually spent the time to do the research and not cut corners and make good movies, people will go and spend the money, case in point avatar the last air bender, movie was terrible, i felt like i was ripped off.I can't get my money back cause i saw the whole thing. that is why i download new movies and if they are good, i will actually go see them in the theaters. i dled the new harry porter, but it was so awesome i saw it 3 times in theaters. and i will end up buying the box set when they put out the last one. i feel like they should stop complaining and find a better solution.

The most effective anti-piracy is to have the general population care / feel sorry about you company to evoke a guilty feeling. But if your perceived as a excessively greedy / treat you customers like dirt this won't work.

The industries delusion that all digital technology will make pirating hardware... is just living in a dream world, I think it will make it easier.

Of course they can go and add a filter so only what the left eye see would be recorded but I have no hope for barely good 3D captured movies. It is much more complicated to properly record a 3D film in a theater.

Only hope for pirates is focus on Blu-Ray rip.

I know this isn't the definitive answer for all movie pirates, and honestly only a small amount would it apply to, but do they not realise that if someone pirates a film they are often more likely to purchase it in better quality (people who dont follow the scene tend to get bad quality releases). I personally pirate films and do so for the fact that I feel ripped off if I go to the cinema and watch a film that literally sucks. You can't get a refund if you watch a bad film but if you buy a dvd you can take it back or if you pirate a film and it sucks you wont buy it. You wouldn't buy the film in any case if you knew how bad it was and if by some miracle you could know if you were going to like a film or not you wouldn't end up spending your hard earned cash at the cinema.

Please dont take this the wrong way and say I fully condone piracy but I feel that people are in some ways forced into it due to the amount of money films cost to purchase and the amount they make at the box office and in sales.
I still doubt I will ever stop downloading films due to the sheer ease of getting them and the fact I would generally download films I may never even considering going to see in the cinema.

kaotixkc said,
I know this isn't the definitive answer for all movie pirates, and honestly only a small amount would it apply to, but do they not realise that if someone pirates a film they are often more likely to purchase it in better quality (people who dont follow the scene tend to get bad quality releases). I personally pirate films and do so for the fact that I feel ripped off if I go to the cinema and watch a film that literally sucks. You can't get a refund if you watch a bad film but if you buy a dvd you can take it back or if you pirate a film and it sucks you wont buy it. You wouldn't buy the film in any case if you knew how bad it was and if by some miracle you could know if you were going to like a film or not you wouldn't end up spending your hard earned cash at the cinema.

Please dont take this the wrong way and say I fully condone piracy but I feel that people are in some ways forced into it due to the amount of money films cost to purchase and the amount they make at the box office and in sales.
I still doubt I will ever stop downloading films due to the sheer ease of getting them and the fact I would generally download films I may never even considering going to see in the cinema.

I feel like there is a very large percentage of crap films released nowadays. To some people going to the movies is an expensive event if you bring someone other then just yourself, and if you're going to see a film that isnt made out to be great - then whats the point? I honestly feel like there are only a handful of movies released every now and then that *might* be worth seeing in the movies (some, definitely of course) but the rest of them are deplorable. Dont get me wrong, I love watching movies and I have a lengthy DVD collection but I feel like it has lost its flavor for me recently with all of the crap I see being released...
Im sure others will disagree but perhaps I'm growing out of my movie phase. Thats just the way I feel though.

kaotixkc said,
I know this isn't the definitive answer for all movie pirates, and honestly only a small amount would it apply to, but do they not realise that if someone pirates a film they are often more likely to purchase it in better quality (people who dont follow the scene tend to get bad quality releases). I personally pirate films and do so for the fact that I feel ripped off if I go to the cinema and watch a film that literally sucks. You can't get a refund if you watch a bad film but if you buy a dvd you can take it back or if you pirate a film and it sucks you wont buy it. You wouldn't buy the film in any case if you knew how bad it was and if by some miracle you could know if you were going to like a film or not you wouldn't end up spending your hard earned cash at the cinema.

Please dont take this the wrong way and say I fully condone piracy but I feel that people are in some ways forced into it due to the amount of money films cost to purchase and the amount they make at the box office and in sales.
I still doubt I will ever stop downloading films due to the sheer ease of getting them and the fact I would generally download films I may never even considering going to see in the cinema.

1. Don't go to the cinema, or find a cheaper cinema...
2. Why not look into reviews, trailers, etc. before going? It's all available. No need to refund.
3. Wait for the DVD like everyone else does; if you don't like return or resell.

I know you're probably a good person, but those reasons you listed just seem to be ways you're telling yourself it's ok to do it when it actually kinda isn't.

Quikboy said,

1. Don't go to the cinema, or find a cheaper cinema...
2. Why not look into reviews, trailers, etc. before going? It's all available. No need to refund.
3. Wait for the DVD like everyone else does; if you don't like return or resell.

I know you're probably a good person, but those reasons you listed just seem to be ways you're telling yourself it's ok to do it when it actually kinda isn't.

your #2 i basically don't agree with because anyone who has seen a lot of movies knows you can't trust professional reviewers in general. sometimes they are right and sometimes they are not. i think pretty much everyone would agree with me on that basic point who has seen lots of films. so it comes back to only way if you will know it's good is to see it yourself.

your #3... anyone who just randomly buys a DVD without knowing if the film is good is not to bright if you ask me OR they got cash to toss around because there is no way i would BLINDLY buy a film that i have no clue if ill like it or not. because shelling out for DVD's all the time at a price of around 15 dollars would add up quickly if you did that somewhat often.

------------------------------------------

but kaotixkc makes a good point. with 'ways' to download films it makes a lot of films have a chance to see them where otherwise you might have never seen the film (sitting back on your computer and downloading standard def or HD films (and earlier than street date) just so damn convenient and in high quality that beats all that netflix streaming crap etc)

I feel like there is a very large percentage of crap films released nowadays.

i think that is pretty much BS if you ask me (alot of people like to use this argument but i think it's pretty much false). sure, when you look at ALL the films out there there IS a lot that are so-so at best but then again there's easily hundreds of films that are at least 'good' (and i think a lot of good/great films have been made over the last 20-25 years (which is pretty much modern movies imho)).... but in general if you typically stick to the more professionally made films mainstream or a little off the mainstream you can usually find quite a few solid films that are at least 'good' but at the same time i am sure there is a lot of so-so or OK films that are not worth buying each year to.

because i seen around a total of 1300 films (according to my IMDB account) and i would say the films possibly worth buying would easily be 200-300 (because there is basically around 100-150 that you could AT LEAST say i am a huge fan of or like quite a bit), probably even more than that if the price was right.

and in general i feel the vast majority of great films have been made over the last 25-ish years in general as most of my top top films (probably around 70-75percent of them) had been made over the last 20-25 years. because while there is 'some' great films in the 60's/70's/80's they are much fewer and further between. so that whole 'crap films NOWADAYS' is not really true if you ask me, or at the very least not completely true.

hell, even looking at just 2010... i seen about 33 films in 2010 so far and i would say more than half where at least good and some where great or almost great (although the ones i would consider buying are probably around 10 or less). so at least in my opinion that gets rid of that 'very high percentage are crap' comment because surely i can't see everything in 2010 but out of the stuff i have seen which is not a super small number i would say around half or more where at least good. but there definitely has been some crap to.

Edited by ThaCrip, Dec 9 2010, 1:35am :

Or you could wait for the Blu-ray (up to you if you actually buy it or not ) and watch it on your brand new 60" 3D plasma set.

Sounds like he got a good grasp on the problem. International online releases simultaneously with original release would work wonders for TV-Series and Movies that goes directly to TV. Of course that would screw over the TV channels all over the world pretty much, but it's a viable solution which would force though some new business models.

With regards to online releases of movies for the Movie Theatres, it's as he said: it would only get pirated in much higher quality earlier. One of the best reasons right now for paying 20-40$ for going to the movie theater, is that you can't get your hands on the new movies in good quality for months...

Ridiculous said,
With regards to online releases of movies for the Movie Theatres, it's as he said: it would only get pirated in much higher quality earlier. One of the best reasons right now for paying 20-40$ for going to the movie theater, is that you can't get your hands on the new movies in good quality for months...

i would say that's pretty much THE ONLY reason, at least in my mind, for going to theaters. so obviously from all those movie guys perspective it would not make sense AT ALL to release DVD/Blu-Ray discs at the same time it's available in theaters.

because besides the sound experience i think overall i prefer watching movies at home because your typical good quality TV has better image quality/color than a theater does because of the whole projection image crap.

because for me i don't care to much about the size of the screen once it reaches a decent size but i am mostly concerned with image quality. which image quality you just can't get at a movie theater.

p.s. i have not been to theaters since 2007 myself and before that was back in 2003.

they just don't get it. spend all money and energy to fight piracy and charge more and make harder for those who pay. it's good they never get it.

leo221 said,
they just don't get it. spend all money and energy to fight piracy and charge more and make harder for those who pay. it's good they never get it.

Did you even read the article? Paramount COO pretty much admitted that. And they have a legitimate point against piracy: It's essentially stealing, and it's not fair to those that do pay fairly nor is it fair to the studios who produces the movies.

It's not like they enjoy screwing customers, it's that they want to try to get to those that steal their works. When I see comments like yours, I feel that many of y'all are just freeloaders, and condoning the act of stealing.

Quikboy said,
I feel that many of y'all are just freeloaders, and condoning the act of stealing.

Well i think a lot of people just don't view it as the exact same as real stealing, because it's all digital. there is no direct measurable loss since nothing physical is stolen. because it's not like you broke into some store and stole a lot of movies. that's far worse than piracy if you ask me and i am sure a lot of people would agree.

so while i am not saying piracy is 100 percent right. i don't think it's nearly as bad as they make it out to be. especially when it's not like those major studio's NEED the money anyways as they make quite a bit in theaters and then release it on DVD/Blu-Ray (blu-rays are way over priced to. (thank goodness for x264 ) nothing should cost more than $20 MAX) and then further milk the public at a later date with a extended cut edition or some other variation of that.

because it's like they charging a premium for the SAME movie and i doubt it cost them any more money to produce a blu-ray disc than a regular DVD. if it is the cost surely have to be minimal to the point blu-rays should not be much more than regular DVD's. they just charge more because it's better quality and it's all extra profit for them. it's like you would have to be Bill Gates if you bought every single film you liked on blu-ray as that could easily get into the hundreds of dollars and probably thousands quite quickly.

but at the end of the day... most movies make more than enough $$ to go around even WITH piracy so not much harm is done in real world.

so they do what they do and we do what we do and when is all said and done people are pretty much fine

Quikboy said,

Did you even read the article? Paramount COO pretty much admitted that. And they have a legitimate point against piracy: It's essentially stealing, and it's not fair to those that do pay fairly nor is it fair to the studios who produces the movies.


Your kiding me right so you have never download or taken anything from the internet that was not illegal .. Who are you kiding but yourself!

It's not like they enjoy screwing customers, it's that they want to try to get to those that steal their works. When I see comments like yours, I feel that many of y'all are just freeloaders, and condoning the act of stealing.

I agree with him, there's no stopping pirates to get the movies they want. I admit I've **** ******* Movies but eventuely I either went to the theater or bought the movie in BR. I see ******* movie just so I know if the movies is worth while.

One thing that these studios have is the theater. Nothing compares to gettin a bunch of friends together to go watch a movie on a giant screen! Just cause there are cam copies doesn't mean people will watch them. Cam copies suck and seeing the movie in theaters is the best. They should just forget about piracy. Release DVDs and Blu-Rays for as long as it's profitable then stop them.

But a lot of people are quite content watching cam rips. I personally know many people who could not even make out the difference initially between screenshots of a cam rip and Blu-ray!! And when they finally saw the difference they said big deal, I just want to see the movie!

The Dark Knight said,
But a lot of people are quite content watching cam rips. I personally know many people who could not even make out the difference initially between screenshots of a cam rip and Blu-ray!! And when they finally saw the difference they said big deal, I just want to see the movie!

I guess that's true for some people but when I see the box office numbers I think most people still like the theater.

thatguyandrew1992 said,
One thing that these studios have is the theater. Nothing compares to gettin a bunch of friends together to go watch a movie on a giant screen! Just cause there are cam copies doesn't mean people will watch them. Cam copies suck and seeing the movie in theaters is the best. They should just forget about piracy. Release DVDs and Blu-Rays for as long as it's profitable then stop them.

When you are spending $20 just to watch a movie (if you get a drink, popcorn, etc), it's no wonder people would rather just download.

Xilo said,

When you are spending $20 just to watch a movie (if you get a drink, popcorn, etc), it's no wonder people would rather just download.

^This

Xilo said,

When you are spending $20 just to watch a movie (if you get a drink, popcorn, etc), it's no wonder people would rather just download.

Yes they say there is nothing they can do but funny how no one mentions lowering the prices like that's just not an option. These overpaid media people have to give in some day.

Xilo said,

When you are spending $20 just to watch a movie (if you get a drink, popcorn, etc), it's no wonder people would rather just download.
True but for new and good films its still a decently fun social event.

Yeah, nothing like paying $20 and buying overpriced goods. Nothing like trying to watch a movie with people talking, cell phones ringing, crying babies; and, some idiot behind you kicking your seat.

The Dark Knight said,
I personally know many people who could not even make out the difference initially between screenshots of a cam rip and Blu-ray!! And when they finally saw the difference they said big deal, I just want to see the movie!

i am, sadly, going to agree with you.

some people don't think it's a big deal going from some sort of CAM/TELESYNC to even DVD like quality. which i think there is LARGE gap there (in picture/sound). how people can't notice at least that much is beyond me. lol (and even the ones that do and say, like you said, "i don't care i just want to watch the movie" it's a wonder they can enjoy it much at all because once quality goes below a certain point with picture/sound it just takes you out of the movie)

because i could understand some people can't notice from say regular TV/DVD like quality to Blu-Ray as even though i can definitely notice it, it's not a night and day difference like how going from some lower quality CAM/TELESYNC to DVD like range quality is.

so i am sure there is a lot of people that will be happy enough with DVD for a long time to come.

Mike Frett said,
Yeah, nothing like paying $20 and buying overpriced goods. Nothing like trying to watch a movie with people talking, cell phones ringing, crying babies; and, some idiot behind you kicking your seat.

$20 is just the beginning...they ban ppl from bringing in their own drinks and food, so you have to buy things for at least double the price from the theater. Ive spent $30 dollars to see a movie just for the movie+drink+snack.

I dont enjoy CAM copies, but im patient enough to wait a year if i have to for a DVD/Bluray to come out to DL that..cause frankly...when it comes to TV/Movies, i see 2 issues

I have a nice screen at home, i wanna watch in comfort, not drive through the cold and go into a stuffed theater with noisy ppl and cell phones
I wanna not have to pay 30 dollars EVERY time i see a movie.
I dont wanna wait till a certain time to watcha tv show, id like to watch it at my convenience..and i know such services exist..but its at least $150 a month to get those here...and netflix doesnt even have the selection id hope it'd have so i cant even use them as a cheap alternative

Basically in the end, the industry wants TOTAL control..and thats impossible..so theyll never be done whining about piracy

Mike Frett said,
Yeah, nothing like paying $20 and buying overpriced goods. Nothing like trying to watch a movie with people talking, cell phones ringing, crying babies; and, some idiot behind you kicking your seat.

Yip...Dont forget the added "3D expense", along with the glasses, and its just not worth it anymore.