#PayForYourPorn: Adult content industry launches campaign against piracy

Online piracy is in no danger of going out of fashion any time soon, with everyone from the US Government to the Vatican getting in on the action. But downloading stuff that you haven't paid for tends to make the rights holders rather cross, and when they get cross, they frequently get litigious.

All too often, we hear reports of users being sued for allegedly downloading content illegally, and even the porn industry has seen its share of legal action against individuals. But some in the adult content industry are now taking a less confrontational approach, with the launch of an industry-wide effort encouraging users to stop downloading free porn. 

The new #PayForYourPorn campaign has the support of many adult movie stars, including performer and 'sex educator' Jessica Drake, as The Guardian reports. "I can speak first hand about the very real effects of piracy on the entertainment industry and the economy," said Drake. "Piracy is a very serious criminal activity. Theft is also a violation of personal consent and ethics." 

Porn publisher Adult Empire is a major backer of what the company's Megan Wozniak calls a "grassroots campaign" to convince users that free porn is harming the industry. The campaign is necessary, she says, because "unfortunately, porn still has a stigma attached to it, so we know that we won't ever receive help or support from legislatures."

The campaign says that paying for porn "ensures it's better produced, delivered in higher quality formats, more secure, and fosters the creation of new content. Porn piracy hurts everyone, from the creators behind the scenes to the porn stars fans love to watch."

But some believe that the best solution is more practical than simply telling users that they shouldn't download or stream free adult material. While making it clear that he is "100% behind the campaign", David Kay says that his site, Porn.com, is still able to support the industry with free ad-supported streaming along with premium memberships, while still giving a cut of revenues to the studios that produce content. 

Kay believes that the porn industry needs to learn the lessons of the music and mainstream movie industries, by providing more appealing packages (erm... so to speak) that will encourage users to choose to pay for what they watch. "The industry needs to adopt 'Netflix' pricing of $7 to $10 per month, as opposed to the standard $39.95 monthly that you commonly see," he suggests. "We switched to this pricing years ago and are one of the few companies still flourishing." 

Indeed, Netflix, along with music streaming services such as Spotify, have shown that the carrot can be more effective than the stick in encouraging users to part with their cash for content that they may well have become accustomed to getting free, albeit via slightly shady means.

Source: The Guardian | image adapted from original artwork via .net magazine 

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46 Comments

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I personally just make my own porn, if that's not possible at hand due to some unforeseeable issue ill just you youporn or redtube, porn hub etc etc.

I can go to YouTube and download a whole album and a whole film and numerous Lesbian pr0n clips for free.

YouTube make money to give these to me for free via advertising, so that is why I won't buy them there.

I would pay $199/month for an Escort Subscription service... twice a month a different super-hot, fit, firm & nubile young stripper comes and takes care of me. All legal, all taxed and regulated.

With this stuff legalized, this country would wipe out its deficit in 3-5 years, and have enough money leftover to fund 4 more wars overseas. Republicans should really support this!!

With all those smartphones and tumblr today who needs 'professional' porn these. I'd rather watch real FREE amateurish pics and vids. And these days every phone is starting to have good HD cams too. Way better then all this fake and strange acted stuff. That is so 90's. lol

warwagon said,
I'm still amazed the porn industry is still in business. I mean who in their right mind PAYS for porn these days?

I agree with you but I think there are many frustrated people out there. Do you believe cable companies charge around $20 per month for some kind of porn subscription and hotels also charge exorbitant fee for their pay per view porn.

with all the legit free porn sites out there, piracy is the least of the their problems. heck, there are even sites where you can broadcast yourself having the sex or enjoying some alone time and make money doing it.

"have shown that the carrot can be more effective than the stick" .... that's not what she said!

Netflix 30 $ porn content available.
For another 10 $ , Jessica Drake's v***** on 3D printer. (requires Microsoft compatible 3D printers)
@future
/s

The war on drugs is the reason drugs like Heroin and Cocaine haven't taken over your country, believe it or not. Lighter drugs are uninteresting to the establishments.
Anyway, this is not comparable at all.

Maybe I'm wrong, but aspiring to it being an 'industry' in the Internet-age is rather outmoded and self-serving? I mean, without the big commercial players, it would still exists - exhibitionists (and the sadly exploited) purveyors, viewers - it would still exist in some form? I thought that "web 2.0" grass-routes generated content had caused significant downturn as much as digital piracy.

It's not like anyone really needs big-studio production values, and frankly, the staggering quantity of output of the 'industry'?

I thought this was paid for via ads?

wait, people still rent/buy/pirate adult movies? nah, just watch the 15min scenes on the free sites lol

glen8 said,
I thought this was paid for via ads?

wait, people still rent/buy/pirate adult movies? nah, just watch the 15min scenes on the free sites lol

Ha..ha.. very true. This is not something which you need to sit and watch for 90 minutes. I am sure many people finish their job in 15 minutes and then are done for a day or two.

It's hilarious that some sites charge something like $40 a month and then release 1 or 2 new videos a month. Need to have constant new stuff if you want people to pay that kind of money for your site.
You gotta have lots of new stuff if you want your customers to come more.
(See what I did there?) :laugh:

Tha Bloo Monkee said,
It's hilarious that some sites charge something like $40 a month and then release 1 or 2 new videos a month. Need to have constant new stuff if you want people to pay that kind of money for your site.
You gotta have lots of new stuff if you want your customers to come more.
(See what I did there?) :laugh:

Come again?

Brazzers is $29/mo, $19/3mo, $9/12mo.

Majority of the top porn websites have more than just 1 website and is updated couple times a week.

Aheer.R.S. said,
True, but youjizz is free :p

Which is why I don't understand this article, because all the big name companies own those streaming sites. Brazzers own redtube and pornhub (I believe).

xrobwx said,
The "free" stuff is the hook to get the "premier" stuff.

The "free" stuff is already full length videos. So, maybe they should shorten them to like 5 minutes or something.