PC makers defend their Windows 8 sales numbers

It's been a topsy turvy week as far as news on the Windows 8 sales front. Publicly, Microsoft claimed that it has sold 40 million Windows 8 licenses so far, and that upgrades for the new OS were outpacing those for Windows 7. However, other reports were more discouraging. An Asus executive claimed that demand for Windows 8 PCs "is not that good right now."

NPD Group added that its data showed Windows PC sales were down 21 percent in the month after the Windows 8 launch. A Best Buy exec suggested that there have been parts supply problems for the launch, particularly for Windows 8 touch screens.

Now, Wired reports that executives at three PC makers have all said that sales of Windows 8 PCs are either as they had previously predicted or close. Jeff Barney, who heads up the PC division at Toshiba America, states:

We had a little bit different expectations for Windows 8 than previous OS launches. In the past Windows was the only game in town, when it was Windows 7 or Vista it was the big event of the year. These days it’s a different environment ... (Microsoft) sounds like they were a little more optimistic.

Sony VAIO product manager Dave McFarland says that as far as their Windows 8 PC sales numbers are concerned, " ... we’re probably close to being on track to where we predicted." He added, "I’m not saying it’s all gloom. The outlook looks pretty good for us."

Neil Hand, the VP of global end user computing for Dell, claims that his company has seen strong demand for Windows 8-based touch screen PCs, such as the XPS 12 notebook-laptop hybrid. However, Barney believes that Microsoft and PC makers need to work together to create a better marketing and branding effort for Windows 8. saying:

We’ve learned some lessons over the launch. Everyone is in a big hurry to be first and loud and be seen. It’s not always conducive to your company to blast the same message that others are blasting because you want to stand apart.

Source: Wired | Image via Dell

Report a problem with article
Previous Story

IE and Chrome still duking it out; IE10 makes a small impression

Next Story

Microsoft to keep control of two Zeus botnets for two years

13 Comments

Commenting is disabled on this article.

WHY SHOULD I buy the lame hardware with the new OS when I could just plunk down $49 for the Windows 8 OS on my two years old laptop? I WANT the latest, and new design! Give us something to drool about, and be proud when using it in public.
OEM you guys are wrong! THAT is the reason why we are not buying, but until then, I HOPE Microsoft continues to design and build their own hardware(Surface phone, Surface Pro, Surface mini, Surface HD, etc. They ARE definitely something my family would by.

I ordered a Lenovo Thinkpad twist with windows 8 last week and it's going to take almost two months to be sent from the Australian online Lenovo store. Maybe the issue is fact the Microsoft partners are not keeping up with the demand for windows 8 products causing them to lost business.

WOOOOOOOOOW. The Toshiba guy is WAAAAY out of line. Can we for one second remember that these are their PARTNERS? With friends like that, who needs enemies! I'm not surprised at all to see that MS is giving them in general a middle finger and releasing their own hardware. You should never bite the hand that feeds you!

Xabier Granja said,
WOOOOOOOOOW. The Toshiba guy is WAAAAY out of line. Can we for one second remember that these are their PARTNERS? With friends like that, who needs enemies! I'm not surprised at all to see that MS is giving them in general a middle finger and releasing their own hardware. You should never bite the hand that feeds you!

This. First the Acer guy was out of control, now these guys are whining also. They better get their act together if they want to survive the next 5 years.

Windows RT needs to be in an all-in-one, low cost, desktop form factor sold as a no maintenance, locked down, auntie and granny friendly computing experience.

I'm very close to laying down money for a Yoga 13. Played with one at Best Buy today after doing some research and love it.

Except for the XPS12 and the Yoga, OEMs seem content to put the new OS on old hardware. For $40, I can do exactly the same thing.

SiLeNtDeAtH said,
I hope their designs get better. So far, I haven't seen much in the way of compelling design from any of these guys.

The ones I've been seeing in ads are pretty ug.

KSib said,

The ones I've been seeing in ads are pretty ug.

Agreed. One thing I did see was the Dell 27" all-in-one at the MSFT store a few weeks ago. Now that actually had me thinking hard about ditching my custom rig. But I just can't see myself going to a one monitor setup and I'm not sure how I'd feel about a big 27" with a 24" secondary.

SiLeNtDeAtH said,
I hope their designs get better. So far, I haven't seen much in the way of compelling design from any of these guys.

the design is fine.. i designed it myself buying each piece one by one..

ohhhh wait a minute your talking about Surface tablets etc ?
You see its a little confusing when Windows 8 is for ALL hardware.
Makes a point here all these comments about people waiting for the right hardware etc.
Everyone is discussing tablets etc but the title of the story is for Win 8
yeah a unified OS is great idea..

I am Not PCyr said,

the design is fine.. i designed it myself buying each piece one by one..

ohhhh wait a minute your talking about Surface tablets etc ?
You see its a little confusing when Windows 8 is for ALL hardware.
Makes a point here all these comments about people waiting for the right hardware etc.
Everyone is discussing tablets etc but the title of the story is for Win 8
yeah a unified OS is great idea..

What are you babbling about? Clearly you have reading comprehension issues.