PC World cleared over bargain laptop offer

PC World has come under fire from customers who claim that the firm's TV advert for cut-price laptops for £399 were bogus, as the products were not available at the discount price. Two viewers, who had been unable to find the product for less than £499 the day after the ad was aired on 5 December, challenged the availability of the computer at £399.

The complaints were made to the Advertising Standards Authority (ASA) following a PC World ad offering a Compaq C300EA for £399. In these broadcasts, the price of £499 was crossed out at the bottom of the screen and the accompanying text stated: '£399 save £100'.

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News source: vnunet

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