PepsiCo to give away thousands of Xbox One consoles

Microsoft will launch the Xbox One game console later this year in the US for $499.99. However, a lot of people will be able to get the console for free thanks to a new partnership with PepsiCo.

In a press release this week, PepsiCo stated they will give away thousands of Xbox One consoles this year via their Mountain Dew and Doritos brands. The website dewanddoritors.com is already live that will allow people to sign up to receive more details on the giveaway once they are available.

Ahead of that contest, the Major Nelson website is running an early giveaway that will offer two winners limited edition Mountain Dew and Doritos products that are both in black packaging with the Xbox One logo. We don't think you will want to drink or eat these snacks; they are likely to become collectors items if you win them.

In order to enter, people must post a comment on the Major Nelson website stating what Xbox One game they are most excited about. The contest ends on June 21st and two winners will be randomly picked from the list of comments. Sorry, this is just for US residents only.

Source: Major Nelson | Image via Microsoft

Report a problem with article
Previous Story

Windows Store in the leaked Windows 8.1 builds is open

Next Story

Some Xbox One demos at E3 2013 ran on Windows 7 NVIDIA PCs

27 Comments

Commenting is disabled on this article.

Wait to go Microsoft. Partnered with Doritos and PepsiCo FFS two of the worst kind of foods people can have. Is Microsoft really that scared that their console won't sell? Sorry but if I'm gonna get a new console, I don't want to touch it if my hands are full of Dorito dust.

We had the same contest in Canada, for the Xbox 360 back in 2005. It was a Pepsi/Doritos contest as well.

I'm surprised it's not coming here again ...

Bloody U.S residents only AGAIN?
This should be engraved on EVERY Xbox 360 and x-bone as a warning to the rest of the world that U.S residents get all the good stuff

These are US companies with generous pre-launch sweepstakes laws. Ya gotta admit, for US companies to conduct giveaways in foreign markets, it actually costs a pretty penny in legal compliance costs.

makes me want to buy a mountain dew, not because of this promo.. just that I haven't had one in a while. yah, I could go for one.

I wish they sold Mountain Dew in Costa Rica, I've seen Dr. Pepper, but no Mountain Dew, and I mean it because I like the drink, not the Xbox One.

It's sure a great reason to sell it the moment you get though.
Use the money for something else that doesn't have draconian DRM.

yakumo said,
It's sure a great reason to sell it the moment you get though.
Use the money for something else that doesn't have draconian DRM.

steam says hi!

Well, unless you don't like games I would suggest you keep it. I find it funny that people who love games are the ones that are limited in their thinking about going digital.

Please don't tell me Yakumo that you use Steam or iTunes or buy titles on PSN, or Xbox Live because then you would be very hypocritical.

I am just adding some rationality in an irrational world.

Yogurtmaster said,

Please don't tell me Yakumo that you use Steam or iTunes or buy titles on PSN, or Xbox Live because then you would be very hypocritical.

I've never been happy about steam DRM, I was the first that I saw to complain on when I found that I couldn't sell my copy of half life 2 if I wished, as there was no method to transfer the key, so selling would mean selling your entire account. They said it was a feature that was coming. It took them several years to actually release such a simple thing.

Consistently I've seen new games that require steam to be much cheaper when physical copies were bought which is crazy.
Rocksmith was particularly bad, it was more expensive to buy digitally on steam, and the steam edition also didn't come with the £20+ cable that was a requirement, when the cheaper boxed copy had that included! (it's now only about £5 more expensive to buy on steam + buy the cable)

HL2 which I bought on release was the first and last game I bought on steam until I knew you could easily transfer/sell freely, but the above example still makes a mockery of claims of digital distribution giving savings that would be passed to customers. The only way they do that very well is with their regular sales.

Anyway, Steam and it's history is a straw man in this context. MS is one of the biggest players in the market and their system stomps on consumer rights.

Does this mean my xbox will get angry at me for drinking coke in front of it an will plot my death? "I'm afraid I can't let you drink that deliciously refreshing beverage john".

cammy said,
Does this mean my xbox will get angry at me for drinking coke in front of it an will plot my death? "I'm afraid I can't let you drink that deliciously refreshing beverage john".

That made me laugh!

cammy said,

Does this mean my xbox will get angry at me for drinking coke
in front of it an will plot my death? "I'm afraid I can't
let you drink that deliciously refreshing beverage john".


"Kinect has detected that you are consuming Coca-Cola. This is an inferior soft drink.
You must discard the inferior product, and consume a PepsiCo product instead.
To continue, tap A to buy a qualifying PepsiCo product, or X to shut down."

Buttus said,
if it detects a coke product neaby, it will increase the difficulty of the games so they're unplayable!

or this could be the invention of anti-achievements.