Phil Schiller says white iPhone is no thicker than the black one despite proof

Got a question for Apple and don't want to email Steve Jobs? Now it turns out tweeting Apple Senior Vice President Phil Schiller is a real option, just as Ernesto Barron did when he wanted to know if it was true that the white iPhone is indeed thicker than the black version. The answer? It isn't.

Interestingly Schiller decided to Direct Message Ernesto instead of publicly tweeting his reply, though he must surely have known his correspondence was going to find its way into the public domain regardless. What's even more interesting though is that despite evidence across the Internet to the contrary - the white model iPhone 4 is actually 0.2mm thicker - Phil Schiller claims the white  model is actually no thicker than its black counterpart. 

It is not thicker, don’t believe all the junk that you read  

Perhaps the 'don't believe everything you read' part was actually referring the his own message, seeing as it was plain wrong? 

As for the authenticity of the whole thing, 9to5Mac was allowed to sign into Ernesto Barron's Twitter account to verify the Direct Message, which they apparently did using both the web interface and Twitter for Mac. No guessing as we have to do when we receive claims of Steve Jobs emails. 

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This pict proves nothing as the white iPhone is closer to the camera. The angle can be misleading too.

I'm not a fan boy. I don't own one, but in fairness, its barely noticeable. Nitpicking about half a mm! Seriously. You have nothing better to do then that.

Wasn't the reason that the white was delayed is because there was some light bleeding through the back? I can understand that the white would need to be a little thicker to correct this issue. Either way, 0.2mm is not a huge issue IMO.

Also, I'm an Android user.

Maybe they compared a Verizon iPhone 4 with an AT&T iPhone 4, I would believe there's a difference between both because of their components and antenna redesign. Phil Schiller would be right if this is the case.

But it could also be possible that the white iPhone 4 is thicker, I've studied in materials just a bit and it's really a hard subject. Anything's possible in that domain. When he (or Johnny Ive? can't remember) says "it's not just about making a product white instead of black", I can easily believe that.

Now about the height, I'd need to compare two similar phones myself to know who's right. And yeah, 0.2 mm doesn't make a huge difference in your pocket, I don't know why all the bashing and hating, as always.

Whether he's wrong or not (and he appears to be) - Why is anyone getting upset over that small of a difference? O.o

its common knowledge that black ones are, on average, bigger than white ones. I mean really....who is he trying to fool.

I honestly believe Apple has a reality distortion filter.

This is the same company that says the iphones don't have reception problems, you're just holding it wrong.

Now they'll say the white iphone isn't thicker, you're just looking at it from the side, where these kinds of thickness problems are obvious. You should look at it from the front. Duh?

"" It is probably within the standard deviation and everyone's cases will fit just fine. Time to move on. Please.""

from original article none of you complaining about cases seem to have read

Why can't they just be honest with their customers? Is it really that difficult?

They even listed the wrong thickness in the official specs! If they would just be clear and tell everybody that the white version is 0.2 mm thicker, nobody would have a problem with that and case makers could validate their products. I guess that most cases for the white iPhone would need other colors, so they can easily make those cases a bit larger.

Phil Schiller is a fat idiot anyways. Also, why would anybody subscribe to his twitter account? This moron not only does not have anything interested to say but the things he says are BS.

ManOfMystery said,
Phil Schiller is a fat idiot anyways. Also, why would anybody subscribe to his twitter account? This moron not only does not have anything interested to say but the things he says are BS.

Thats working at apple for you. Im sure they invented trolling when Steve came back in the 90's and tolled all over PCs. Not that they dont make great products but the guy acts like his products are gods gift to mankind and everything else is dirt.

sgt.banjo said,
A Micrometer would put this to bed forever!

not needed when you look at the pencil lead shot I posted upward.

Caleo said,

That's a bit more of a credible picture but I'm still inclined to say who the hell cares about 0.2mm?

People are more up in the fact its once agian Apple throwing BS around to make people look like they are mocking apple when apple cant take facts and just admit to them

neufuse said,

People are more up in the fact its once agian Apple throwing BS around to make people look like they are mocking apple when apple cant take facts and just admit to them
This is all free publicity for Apple which cannot possibly make them look bad because the case is the only accessory that need changing. People are too ****ed up to even realize this.

Caleo said,

That's a bit more of a credible picture but I'm still inclined to say who the hell cares about 0.2mm?


Uhm well there is the problem that apple wont confess to fact. Fact that you need now to watch for 4 different iPhone 4 chassis in the USA. If you go hard case you have a problem with the fit if you go either hard or rubberized case volume buttons may not line up.

yeah the white iphone does seem a bit weird to me, look at how just where the bend begins it appears to be slightly separated from the metal band.

Is this what 'journalism' on neowin has amounted to? Basing a critical article on an inaccurate (deceiving) photo and calling the company a liar?

Note: I'm no apple junkie, but really. You're calling them a liar over a deceiving photo.

Calipers? Fractions of a millimeter? Really? Ok I can see being excited over your phone, but jeeeeez that's taking it a bit far.

The picture looks off to me.
How come I can see across the plastic on the white phone but not the black phone? and it's not because "It's thicker". It's an angle thing. It's like the backside of the white one was, to a small degree, propped up.

1. OH NO, 0.2mm!
2. Pictures are worth a thousand words. In this case, a lesson of how putting something slightly closer to the camera & using a slight angle can fool the eye.

Caleo said,
1. OH NO, 0.2mm!
2. Pictures are worth a thousand words. In this case, a lesson of how putting something slightly closer to the camera & using a slight angle can fool the eye.
Oh no, it's been shown in other pictures with a stick of pencil graphite.

Mike Brown said,
Oh no, it's been shown in other pictures with a stick of pencil graphite.

Odd because the pics I saw of the two phones being measured with a micrometer had them at both the same size.

Now I don't really care that much but I do know photography can prove anything you want it to

sexypeperodri said,
Who puts a case on a phone anyways?

I thought the iPhone was supposed to be sublime, awesome, perfectness rolled up in to eye catching form and function and sprinkled with magic pixie dust that caused to to be always pleasing to the eye and never needing such things as "accessories" to spice it up.

iYawn: now available in white.

sexypeperodri said,
Who puts a case on a phone anyways?

Not me! I wouldn't ever want to make my phone thicker, let alone uglier.

srprimeaux said,
If anyone is unhappy with their gargantuan white iPhone, I'd gladly take it off their hands.

Same here!!!! "_"

If this is a direct message in Twitter, how are we sure this is not just fake? perhaps Ernesto needed some more followers.

albucian said,
If this is a direct message in Twitter, how are we sure this is not just fake? perhaps Ernesto needed some more followers.

"As for the authenticity of the whole thing, 9to5Mac was allowed to sign into Ernesto Barron's Twitter account to verify the Direct Message, which they apparently did using both the web interface and Twitter for Mac. No guessing as we have to do when we receive claims of Steve Jobs emails. "

MafiotuL said,

"As for the authenticity of the whole thing, 9to5Mac was allowed to sign into Ernesto Barron's Twitter account to verify the Direct Message, which they apparently did using both the web interface and Twitter for Mac. No guessing as we have to do when we receive claims of Steve Jobs emails. "

Oops (sorry), so I guess Phil Schiller is a Fanboy...

albucian said,

Oops (sorry), so I guess Phil Schiller is a Fanboy...


He's an executive at Apple, being a fanboy is his job...

Really, is that all some people have to worry about in life is the thickest of their iPhone. Darn, get outside and get a life besides computers, cell phones, and pads/tablets.

Take up a sport (golf, hiking, bic riding, etc.).

Pam14160 said,
Really, is that all some people have to worry about in life is the thickest of their iPhone. Darn, get outside and get a life besides computers, cell phones, and pads/tablets.

Take up a sport (golf, hiking, bic riding, etc.).

I'd agree but if certain accessories/cases don't work due to the thickness then it would be a pretty big goof.

Pam14160 said,
Really, is that all some people have to worry about in life is the thickest of their iPhone. Darn, get outside and get a life besides computers, cell phones, and pads/tablets.

Take up a sport (golf, hiking, bic riding, etc.).


Some people complain about iPhones, some people complain about people complaining about iPhones. Which is worse?

Pam14160 said,
Really, is that all some people have to worry about in life is the thickest of their iPhone. Darn, get outside and get a life besides computers, cell phones, and pads/tablets.

Take up a sport (golf, hiking, bic riding, etc.).

Neowin is a tech website, instead of complaining about things that matters for some people here, YOU should go and do some sport

QcR said,

Neowin is a tech website, instead of complaining about things that matters for some people here, YOU should go and do some sport

You're making all tech enthusiasts look bad with stupid posts like that. Clearly the extra thickness of the iPhone is not going to kill you. It simply requires you to buy a new case, which obviously shouldn't be problem because you're rich. How do I know you're rich? You bought a bloody black iPhone 4 8 months ago and also bought a case for it. Obviously it made perfect business sense to make it thicker. And now you want a white one too. Quit bitching and get a ****ing life. Spend your time and money on things that matter.

Edited by Jebadiah, May 1 2011, 9:01pm :

Jebadiah said,
You're making all tech enthusiasts look bad with stupid posts like that. Clearly the extra thickness of the iPhone is not going to kill you. It simply requires you to buy a new case, which obviously shouldn't be problem because you're rich. How do I know you're rich? You bought a bloody black iPhone 4 8 months ago and also bought a case for it. Obviously it made perfect business sense to make it thicker. And now you want a white one too. Quit bitching and get a ****ing life. Spend your time and money on things that matter.
LMAO!! That had to be a joke, right? I mean, you can't fail that bad. Someone is "rich" because they have a black iPhone and now a white iPhone? Seriously? It has nothing to do about transferring cases from one iPhone to another and whether or not that makes them rich or cheap. It has to do with the fact that there is obviously a difference, Apple denies it (as usual), we get to deal with it. This is a tech site. Go somewhere else to troll about the way someone spends his money or about a person needing to "get a life besides computers, cell phones, and pads/tablets."

Tim Dawg said,
LMAO!! That had to be a joke, right? I mean, you can't fail that bad. Someone is "rich" because they have a black iPhone and now a white iPhone? Seriously? It has nothing to do about transferring cases from one iPhone to another and whether or not that makes them rich or cheap. It has to do with the fact that there is obviously a difference, Apple denies it (as usual), we get to deal with it. This is a tech site. Go somewhere else to troll about the way someone spends his money or about a person needing to "get a life besides computers, cell phones, and pads/tablets."
Umm ... obviously if you were to worry about the size of the PHONE and the CONDOM you want for your PHONE, you're so vain that you worry about such meaningless things. This obviously means that you have NOTHING better to do than worry about how to spend your time and money. If you can't connect the dots and instead just want call people trolls, you need to learn something about the real world. Gasbag!

Apple doesn't give a **** about what you think about the size of phone. Obviously, that's why they keep feeding you TROLLS with lies and every single time you fall for it.

Edited by Jebadiah, May 2 2011, 2:45am :

Pam14160 said,
Really, is that all some people have to worry about in life is the thickest of their iPhone. . .

It's not about this though, it's about the fact a senior employee within the company blatently lying. Yet people still suck up to Apple and think their products are the best.

Coolaaron88 said,
Wow Phil, dont want to believe even when we have proof? Tell me why cases dont fit the White iPhone? Magic right?

You named it, current cases can't fit the extra Magic of the white model.

Coolaaron88 said,
Wow Phil, dont want to believe even when we have proof? Tell me why cases dont fit the White iPhone? Magic right?
Yeah isn't that great? Now we can have 4 different types of iPhone 4 cases out there - AT&T white & black, VZW white & black.

Renato456 said,
Like people from Apple would tell the truth...
Better put on your flame suit. The Apple fanbois are sure to have your hide for talking poorly about their deity.

Tim Dawg said,
Better put on your flame suit. The Apple fanbois are sure to have your hide for talking poorly about their deity.

What - and the Microsoft fanboys don't fervently and aggressively defend Microsoft whenever anyone dares make an ill-informed and wildly inaccurate slight against their favourite company? There are fanboys for plenty of tech companies - not just Apple.

Chicane-UK said,

What - and the Microsoft fanboys don't fervently and aggressively defend Microsoft whenever anyone dares make an ill-informed and wildly inaccurate slight against their favourite company? There are fanboys for plenty of tech companies - not just Apple.

At least the Microsoft fanboys buy products based on their usefulness, unlike Apple fanboys who's methodology for purchasing products is only:

"But it's shiny!!!"

Breakthrough said,

At least the Microsoft fanboys buy products based on their usefulness, unlike Apple fanboys who's methodology for purchasing products is only:

"But it's shiny!!!"


I thought the Microsoft fanboys bought Microsoft products for gaming purposes. Although some would argue that's useful, I suppose... either way, it's ridiculous. These are tools. Use the one that works best for you.

Chicane-UK said,

What - and the Microsoft fanboys don't fervently and aggressively defend Microsoft whenever anyone dares make an ill-informed and wildly inaccurate slight against their favourite company? There are fanboys for plenty of tech companies - not just Apple.

LOL I thought, Apple fanboys would indeed start flaming, but it's the other way around...