When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

Playboy aims to sex up U.S. mobile phones

Playboy Enterprises' plan to introduce adult entertainment for mobile phones next year may leave some people wondering. Under an agreement with Seattle-based Dwango Wireless, Playboy plans to sell adult mobile-phone content in the United States and Canada for the first time early next year. The deal, announced Thursday, calls for Dwango to develop and deliver Playboy-theme games, images, video clips, voice clips and ring tones.

The wireless-entertainment firm has similar arrangements with ESPN and Rolling Stone, and distributes that content to subscribers through agreements with major wireless carriers such as Cingular, Nextel, T-Mobile and Verizon. The Playboy deal makes for some strange bedfellows, however. Dwango also has a distribution deal with Beliefnet, a religious Web site that features meditation guides and prayers of the day.

View: Picture of Playboys Cell Phone

News source: C|Net News.com

Report a problem with article
Next Article

Napster founder basks in funding, label support

Previous Article

Oakley MP3 Sunglasses

Join the conversation!

Login or Sign Up to read and post a comment.

-1 Comments - Add comment