Price changes hit the iTunes and Mac App Store

Base pricing on Apple’s iTunes and Mac App Stores has changed around the world this evening. There are price rises and decreases all of which vary based on where you live. The UK, Mexico and Norway have seen prices rise, while Australia, Japan and Switzerland have seen prices fall.

Rather than this being an increase/decrease made by developers, this is a change put in place by Apple as it is across the board and has been based on the latest exchange rates. Apple’s aim is to try and even out prices internationally in line with the United States, though some users may disagree with the changes.

MacRumors has now posted a more detailed look at price increase and decreases on the the iTunes App Store:

UK: £0.59 -> £0.69

Australia: AU$1.19 -> AU$0.99

Japan: 115 -> 85 Yen

Mexico: $10 -> $12

Switzerland: 1.10Fr -> 1.00Fr

Norway: 6.00Kr -> 7.00Kr

Prices have also risen on the Mac App Store too - with some UK prices increasing from £5.99 to £6.99 amongst others. The areas that have seen price increases are likely to be very unhappy with the changes, especially in areas such as the United Kingdom that already has VAT added onto sales. While the increase may be seen as small to some, in some cases it is nearly a 15% to 20% increase and that may have a psychological effect on sales. It will now be interesting to see Apple's exchange rate price increases add to the pricing of Mac OS Lion which is due for release sometime tomorrow.

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46 Comments

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Mikeparkie said,
Apple need the money, their skint and have to pay the mortgage on that new warehouse thing they want to build in Cupertino.

They are adjusting prices to line up with the current worth of the US Dollar, in several countries things got cheaper, this has nothing to do with them needing money

Mikeparkie said,
Apple need the money, their skint and have to pay the mortgage on that new warehouse thing they want to build in Cupertino.

Didn't they have $60 billion sitting in the bank a few months ago?

The main advantage of buying Music from ITunes is that when ICloud comes out this fall to the General Public, you will be able to re-download all of your purchased Apps, Music, and Books (IBooks) from the Cloud for free.

kevpan815 said,
The main advantage of buying Music from ITunes is that when ICloud comes out this fall to the General Public, you will be able to re-download all of your purchased Apps, Music, and Books (IBooks) from the Cloud for free.

How revolutionary.

Nettaigyo said,
I have a question also. Is this change in rates only applied to 6 countries or throught the entire world?

Well they didn't change anything in the Swedish App Store, kind of understandable though as that would have made a 7kr(swedish kroner) app ($0.99) and 6.45kr app don't think they want ugly prices like that around or something

Question? Does anybody know if you pay taxes on MS Points? Cus I am going to theorize that they use MS Points for evading sales tax. I've never gotten taxed on purchasing MS Point cards, nor do they add "tax points" on to your purchase (ie 800 point item is just 800 points). Maybe Apple could avoid taxes that way (might be a smart move).

jasonon said,
now zune just has to switch to normal $ and not MS points

Zune Pass = Problem solved

MSP keep the value consistent(ish) and base the cost of the points (e.g. 99 points cost more in some than others but its still "the same price")

The world is in one big recession and good old Apple has to rise prices (and yes I own a Mac) now how is that for the wealthiest tech company in the world.

Pam14160 said,
The world is in one big recession and good old Apple has to rise prices (and yes I own a Mac) now how is that for the wealthiest tech company in the world.

If you didn't notice the lowered prices in several countries, they are simply adjusting international prices to line up better with the current worth of the US Dollar.

Pam14160 said,
The world is in one big recession and good old Apple has to rise prices (and yes I own a Mac) now how is that for the wealthiest tech company in the world.

Wouldn't say this is just an apple trend. I've noticed my local Tescos have definitely increased prices across the board..

downhillrider said,
obviously you havent bought apps for windowsphone 7 as they are way higher

Obviously not since the platform isn't doing as well as hoped.

downhillrider said,
obviously you havent bought apps for windowsphone 7 as they are way higher

just xbox live games are higher..

Byron_Hinson said,

Not many have ;o)

I know for a fact I have put over $100 into the WP marketplace since picking up my Focus.

We're not all poor Android/iPhone users.

norseman said,

I know for a fact I have put over $100 into the WP marketplace since picking up my Focus.

We're not all poor Android/iPhone users.

All six of you?

norseman said,

I know for a fact I have put over $100 into the WP marketplace since picking up my Focus.

We're not all poor Android/iPhone users.

Really? is one WP7 app really $100 ?

WolvesHunt said,

Really? is one WP7 app really $100 ?


No, he didn't say that either, he said he had put over $100 into the WP Marketplace since he picked up his Focus, that means he has spent over $100 on apps from the WP Marketplace since he got his phone.

Yeah noticed the 0.69p earlier, it kind of removes the impulse of thinking 50p, but even worse is the £3.99 price has jumped to £4.99

acnpt said,
Yeah noticed the 0.69p earlier, it kind of removes the impulse of thinking 50p, but even worse is the £3.99 price has jumped to £4.99

I was going to buy the TomTom app, this has gone from £49.99 to £57.99, balls!

interesting that they (and other similar stores) usually just sit on currency variations indefinitely.

Anyway, this makes Australian prices cheaper than the United States with 1 AUD = 1.07 USD (today and 1.04 - 1.08 USD over the past quarter) but all Australian prices including 10% sales tax.

UK users shouldn't worry, the whole damn country is taxes taxes taxes. We're used to it If you have watch the patriot that film is about the taxes etc nothing has changes in 350 years sad.

zikalify said,
UK users shouldn't worry, the whole damn country is taxes taxes taxes. We're used to it If you have watch the patriot that film is about the taxes etc nothing has changes in 350 years sad.

No kidding, britishers have left the concept of taxes in India as well during their reign. Its the same situati

zikalify said,
UK users shouldn't worry, the whole damn country is taxes taxes taxes. We're used to it If you have watch the patriot that film is about the taxes etc nothing has changes in 350 years sad.

No kidding, britishers have left the concept of taxes in India as well during their reign. Its the same situation here

zikalify said,
Pahahahahah! Suck on it Apple fanboys

Doesn't really hurt if you don't buy through iTunes. Just because you have an iPod doesn't mean you use that garbage.

dead.cell said,

Doesn't really hurt if you don't buy through iTunes. Just because you have an iPod doesn't mean you use that garbage.
If you are an Apple fanboy you buy through Tunes. Apple ecosystem and all.

user55 said,
If you are an Apple fanboy you buy through Tunes. Apple ecosystem and all.

What phone do I need to buy to be as cool as you guys?

acnpt said,

What phone do I need to buy to be as cool as you guys?

i think the Iphone has the 4g and Wifi and it only one with the apps that interact with the internets

Halfalive said,

Yeah, cause there are "4G" phones on the market, right?

yes.... there is actually, but they have terrible battery capacity.

zikalify said,
Pahahahahah! Suck on it Apple fanboys

Ehm... Sure, I pay more for a $0.99 app than I should in the appstore, but only by about half a swedish krona so could be worse.
For example, I could be buying on the Android Market, where Fruit Ninja for example is priced at $1.26 (really odd pricing) instead of the App Stores $0.99, so that would be 1.32 Swedish kroner more (8.32 Kr in Android Market VS. 7 Kr in the App Store).

HawkMan said,

yes.... there is actually, but they have terrible battery capacity.

4G is a standard and current so called "4G" phones don't meet the requirements.