PS3 Banks Big On Christmas Marketing

There's little over four weeks until Christmas and if any of the three platform holders has realised there's money to be made, it's Sony. Guardian Unlimited has revealed details of the Japanese outfit's holiday campaign, which kicks off with a PlayStation 3 television ad that promotes the console as an entertainment center that plays and stores music, films and photos. No surprise there then.

Sony is also reported to be spending almost $2 million to promote three key titles, including sure-fire girlfriend and granny hit Singstar, which is in the shops on December 7. The theatrical ad, called "The Entertainers" will feature a magician, his assistant and a plucky acrobat all trying to promote the different features of the PS3. "The new campaign is designed to showcase the wealth of entertainment available on PlayStation 3," explains SCE UK marketing man Alan Duncan.

Of course, it's not the first time platform holders have taken the multimedia angle when marketing their consoles, but UK analysts believe it's an essential move to differentiating the PS3 from the competition. "To compete in such a competitive market it is important for Sony to get a multi-media message out there to differentiate the product from rivals," said games analyst Piers Harding-Rolls.

News source: ComputerandVideogames.com

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I thought the Xbox 360 already did all that too, plus it's cheaper and there are a ton more games for it. (Including old Xbox games.)

Kushan said,
Isn't that what they did with the PSX and didn't that bomb?

A good point, and I would probably wonder why sony didn't learn from that, were it not for the fact we know why they're doing this, that being that pushing bluray is probably very important for sony now that PS3 isn't the surefire hit they probably thought it would be originally.

Good job, don't promote your gaming system as a gaming system. That will get sales up.

If there is one thing people like more than paying $600 for a gaming system, it is when the company that makes it isn't so sure they know what it should be used for.

Xenomorph said,
Good job, don't promote your gaming system as a gaming system. That will get sales up.

If there is one thing people like more than paying $600 for a gaming system, it is when the company that makes it isn't so sure they know what it should be used for.


I may have misread the article but I'm pretty sure they said they are marketing it as a multimedia system...Which is what it is, as well as a gaming system (so yeah, they know what it should be used for. You should get the advertisements if you are unsure). They are concentrating it more on multimedia. The advertisements over here in New Zealand have mostly been about Blu-Ray, and most customers I sell PS3's too usually get them for the multimedia features. The gaming thing never really did much for me or anyone else at the moment because of the lack of games, but come next year that shall change!

Refuse said,
The gaming thing never really did much for me or anyone else at the moment because of the lack of games, but come next year that shall change!

i just had dejavu, all yr everyone said wait till its a yr old, it will have tons of games. now this yr everyone is saying wait a yr and it will have tons of games.