Rebranding exercise: Microsoft Answers is now Microsoft Community

Microsoft has been working hard to improve the look of the company and how they want the public to see them and interact with them. This is by no means a small task, with Microsoft.com and Hotmail.com getting major interface overhauls in the past few months.

In addition to swapping the designs to Metro the Modern UI, Microsoft changed their logo for the first time since 1987, getting rid of the ‘Pac-Man’ branding they’d successfully used for 25 years.

The next on the radar was now Microsoft Answers, and with the commitment shown in pushing all their user interfaces to the Modern UI, Microsoft has traded Answers for Community.

Microsoft Answers is the public forum created by Microsoft for all Microsoft product users to talk through issues and get any help or advice when required. It isn’t so much Microsoft answers as much as it is Microsoft users answer. Everyone from Microsoft staff, IT Pros and average Joe user visited the site for one reason or another. So rebranding to Microsoft Community gives something, no matter how small, back to the users for their efforts.

The Modern UI principles started as far back as Microsoft Encarta 95 and MSN 2.0, but flashes of the design principles were first seen in Windows Media Centre in Windows XP MCE. This was then carried over to Zune and then into Windows Phone 7. Since then, every Microsoft interface has been given the Modern makeover, with the most controversial being Windows 8 and the introduction of the Start Screen.

Thanks to member Matthew_Thepc for the tip

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I had never heard of Microsoft Answers until now. Glad it's not as awful (but altogether hilarious and humiliating to humanity) as Yahoo Answers.

Skwerl said,
I had never heard of Microsoft Answers until now. Glad it's not as awful (but altogether hilarious and humiliating to humanity) as Yahoo Answers.

I've come across it a few times. Unfortunately most of the answers from MS employees here are copypasta that are rarely helpful. TechNet ftw

Skwerl said,
I had never heard of Microsoft Answers until now. Glad it's not as awful (but altogether hilarious and humiliating to humanity) as Yahoo Answers.

I browse Yahoo Answers to have a laugh. With questions like, "When can mankind land on the sun?" and such.

Geez. Microsoft really needs to fix their branding and keep it intact. From MSN Search to Bing, Hotmail to Outlook, Surface (table) to PixelSense, and other stuff and now this shows that Microsoft really lacks uniformity across its organization.

Other tech companies seem to do a better job at the branding consistency and it shows based on popularity. Rebranding things gets tiring and people get skeptical as to why something gets rebranded. But I hope with the Metro being universal and new logos and such that Microsoft is getting their game plan in order.

Shadowzz said,
MS has allot of cleaning up to do thanks to over a decade of anti-thrust cases and complaints.

Anti-thrust? *giggle*

Mr. Dee said,
Is it me or does this post sound extremely diluted.

I'm getting a bit bored of the strikethrough 'Metro' wording in most of these articles too