References to Project Pink devices 'Turtle' & 'Pure' found in Zune software

Just days after blogger Long Zheng discovered references to a "Zune Phone" in the latest Zune Software, the Zuneboards community has discovered additional references.

Buried deep in the latest Zune software are pointers to "eEndpointFamilyPmxPure" and "eEndpointFamilyPmxTurtle", the 'Turtle' and 'Pure' devices that leaked in September 2009. After the original "Zune Phone" references, Neowin questioned Microsoft over the findings. A Microsoft spokesperson confirmed "we have no plans to create a Zune phone." The spokesperson also stated that one day Zune could be "part of the phone experience" but added there had been no announcements by the software giant regarding how or if that would happen.

"Project Pink" is an internal name used by Microsoft to refer to a set of devices built from the Windows Mobile 7 framework and Microsoft branded but not Microsoft manufactured. Recently, Microsoft employees and Danger employees (a company Microsoft acquired in 2008) have been Tweeting #tmdp which appears to be a reference to "Project Pink" as the Tweets all say "From Danger".

Zuneboards also found references to a video sharing service that Microsoft may be planning to launch shortly. Named "Studio", the service is expected to allow users to upload footage from phone cameras. If Microsoft is placing these references into the Zune software now then their launch is imminent. Microsoft plans to hold a press conference at Mobile World Congress (MWC) in Barcelona next month. On a conference call with investors on Thursday January 28 Microsoft executives confirmed the company would share more details on its mobile plans and mobile future at MWC.

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19 Comments

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invaderzim_2004 said,
Didn't a MS spokesperson deny that they're making a Zune phone a few days ago ?

They denied making a zune-based phone. This doesn't mean that they can't make a WM7-based phone with Zune software built-in. This would also explain why those lines are in the current Zune software.

Cool, sounds interesting. Conference should be good. Please start making things international. Get the Zune and these rumoured mobiles to Europe. I will buy one.

It makes far more sense to simply have WM7 phones that use Zune software as the media playing component within them. However that doesn't mean that MS wouldn't make their own hardware either, like Google did with the G1 and Nexus One.

Redestium said,
It makes far more sense to simply have WM7 phones that use Zune software as the media playing component within them. However that doesn't mean that MS wouldn't make their own hardware either, like Google did with the G1 and Nexus One.

My thoughts exactly.

This is sounding a awful lot like the whole "Play's for sure" thing... Here you go 3rd party developers, use this. We're off to make a competing product that uses something entirely different!

I can't wait.

I'm guessing these will be targeted to younger folks based around social networking. I like those designs too as they're simple.

www.liveside.net has some WL stuff that I wouldn't be surprised if it ended up with all of this.

majg said,
I can't wait.

I'm guessing these will be targeted to younger folks based around social networking. I like those designs too as they're simple.

www.liveside.net has some WL stuff that I wouldn't be surprised if it ended up with all of this.

I think they'll be the new sidekicks. It's a well known name, I don't see why you'd have to change it to Zune, they could have the Zune software/marketplace in their though, which makes the most sense.

New version of XNA Studio which is on the way also adds support for zune and wm7 i've heard. It's all starting to slowlly come into place.

It's interesting but Microsoft is mainly a software company. I think they'd wait a year or two before really considering to release a phone of their own. They haven't released the Zune out of the States yet which is a great music device. At least I got me a 120 Zune in Australia.

Billus said,
It's interesting but Microsoft is mainly a software company. I think they'd wait a year or two before really considering to release a phone of their own. They haven't released the Zune out of the States yet which is a great music device. At least I got me a 120 Zune in Australia.
#

Although i agree that many people do see Microsoft as being a software company, they have been making great hardware for many many years too.

Billus said,
It's interesting but Microsoft is mainly a software company. I think they'd wait a year or two before really considering to release a phone of their own. They haven't released the Zune out of the States yet which is a great music device. At least I got me a 120 Zune in Australia.

People seem to forget that MS owns Danger, aka teh Sidekick. These "Zune" Phones, if they're real could just as well be the new sidekicks and not true smartphones. If MS does it this way it can basically offer up a zunephone that doesn't step on any of it's smartphone partners toes leaving them to play with a full version of WM7.

These phones could just be very customized versions for media, and some games, but nothing else. So they would slot in between dumbphones and smartphones.