Report: 3.9 million Kindle Fire tablets shipping in 4Q

Amazon most likely won't reveal specific sales numbers for the Kindle Fire tablet but that isn't stopping others from stepping in and giving their own predictions. Late this week, the research firm iSuppli posted up a new report claiming that 3.9 million units of the seven inch Kindle Fire will be shipped out in the current fourth quarter of 2011.

Those shipment numbers, if they are proven to be true, could leapfrog the Kindle Fire to the number two best selling tablet device in the world, well ahead of other competing tablets such as the Samsung Galaxy Tab, the Motorola Xoom and the Blackberry Playbook.

One of the big reasons for the Kindle Fire's rise is, naturally, its $199 price point which is far cheaper than previous tablets. Indeed we have seen other tablets, such as the Playbook, cut their prices in order to compete.

iSuppli now says that overall tablet shipments will total 64.7 million units in 2011, a massive increase compared to just 17.4 million tablets shipped in 2010.

Even with the Kindle Fire's success it still has a long way to go before it comes close to Apple's iPad. iSuppli predicts that 18.5 million units of the iPad will ship worldwide in the fourth quarter of 2011.

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6 Comments

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I am sure amazon will do well with the fire, they are selling it lower than codt but its the only company other than apple that has a content ecosystem behind the device which will help them boost thier overall business.

Fire is half the size of the ipad so you cant compare them really, i am sure amazon will come out with a 16gb model at 10" for like 100$ less than the ipad price so they can compete, althought dong think amazon has what it takes to offer the quality of an apple product in both hardware and Software

I have to wonder how many of those will actually be sold, it's nice to talk up shipped numbers but in the end they're only half the picture. The Kindle fire, while a nice device does have some shortcomings, the big one being the small storage of 8GB. If you want to travel and can't be on wifi or don't want to spend big on 3G data then you're limited in how much stuff you can put on a device that's meant for media consumption from the get go.

For $50 more and a 32GB version then I could see it easily selling 2x more.

Hope Nook is doing good too. It a very worthy opponent, even though they are basically a book-store chain.