Report: Amazon and HTC team up to make smartphones

Amazon is reportedly working on launching its own series of smartphones with HTC in order to compete with the likes of Apple, Google and Microsoft by 2014.

Last year it was reported that Amazon is looking to enter the smartphone market after a successful entry in the tablet market. Now, Financial Times is reporting that one of three planned devices in collaboration with HTC has already reached advanced stage of development and could be launched as early as 2014 but, Amazon has altered the launch timeline in the past and can decide in a similar fashion yet again. Rumors of a Kindle phone have been making the rounds for more than two years and it is more than likely that Amazon will try to disrupt the current smartphone market as it did with its Kindle Fire series of tablets.

HTC has been having a poor financial run for the past two years and partnerships such as the one with Facebook to launch HTC First, didn't help them to get mindshare, but an exclusive deal with Amazon can help boost its revenues with right decisions. Google has been making Nexus devices with partners ASUS, LG and Samsung with success which can be what HTC and Amazon could try to emulate. 

Neither HTC nor Amazon have commented on the speculation but we can expect more about this in the near future.

Source: Financial Times | Image via The Verge

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10 Comments

HTC makes some really great phones, such as the 8X and the HTC One series. Its a shame they're struggling. Having a power house such as Amazon could definitely change that, and I welcome that prospect. Now if HTC could make a One-variant for Windows Phone 8, I'd be a lock late next year for yet another HTC phone.

It really is too bad. In my opinion HTC makes some of the best mobile hardware out there and have been for several years now. Solid build quality and great design philosophy.

Amazon is dieing.. so is HTC.. They are joining forces to try and salvage their companies. It might be a bit late for them to enter the market but if they can put out some nice hardware and a good os for it they might have a chance to get some market share, all be it limited.

billstelling said,
Amazon is dieing.. so is HTC.. They are joining forces to try and salvage their companies. It might be a bit late for them to enter the market but if they can put out some nice hardware and a good os for it they might have a chance to get some market share, all be it limited.

The Kindle did well for them so I expect this to have some level of success. Remember Amazon has apps to push itself.

billstelling said,

Bing it, Google it.. They have been in a decline for some time now..

Sales are up, profits down due to aggressive warehouse expansion... Digital download sales are also up, so with that in mind a smartphone could be a good move for Amazon. Its not like Amazon does not already have an ecosystem for one already.

JoseyWales said,

Bing it, Google it.. They have been in a decline for some time now..

Errr, no they have not.

Their profits are only down because of very aggressive investments being made. They had enough cash to spend it, so they did.

Amazon selling the Kindle is one thing, those devices make the most sense for the content they sell (books, videos and some music are probably top on the list in that order). Now doing a phone, specially a Amazon branded one seems no different than the Facebook attempt in a sense. I don't think people will make the connection and go with Amazon for their phone choice. Who knows though, at least one things for sure, HTC could use the money from the deal.

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