Report: AT&T to boost Lumia 900 marketing

The Nokia Lumia 900 has already seen a ton of marketing and advertising behind its launch in the US earlier in April. Nokia hit the ground running with its "smartphone beta test" TV commercials and its free Nicki Minaj concert in New York City's Times Square. Now the Lumia 900's wireless carrier AT&T may be ready to boost its own publicity efforts for the Windows Phone device.

AT&T employee Jeffrey Brown posted up word on his Twitter page that marketing for the Lumia 900 is slated "... to go into high gear in May, June." He adds, "Stores make it mandatory that each rep sell at least one Lumia 900 by end of April."

AT&T has been exceeding its expectations with sales of the Lumia 900 and has even had some issues keeping units of the phone in stock. In another Twitter post, Brown seems to confirm this, saying, "Word seems to be getting out to the mainstream buyer not just early innovators. Good press/word of mouth 4 WP making an impact on 900 sales."

In related news, WPCentral.com reports that Lumia 900 owners who bought the phone before April 21st are now getting their promised $100 credit on their AT&T monthly bill. Nokia and AT&T announced the extra credit as compensation for some post-launch data connection issues with the Lumia 900. Those problems have since been corrected.

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and whoever keeps says that Nokia is doing a dance of death or they are finished should wake up and smell the roses cause Nokia will be once again king of mobile.

I have the 800 and the 900 both are very nice indeed. Cant wait to see what Nokia has in store for us with the release of WP8.

Went out last night and the Lumia got all the attention from women. Seriously. I was amazed that a waitress asked to hold it, hadn't seen or felt one but heard it had a Carl Zeiss lens????? She played with the OS and though it was just fantastic. I would say increasing marketing and visibility is a good idea. Lumia = Chick magnet, hahaha. I wasn't around during the early iPhone days so I've never seen this kind of response over a phone. Macabre.

Kirkland Yuknis said,
What good is marketing with no product to sell? Or has the stocking issues been resolved?

They are getting supply in, just going through it quickly... I imagine they're ramping up production significantly where possible.

I was just watching some random TV today. I noticed everytime the show went to a commercial a Limua 900 commercial would come on

... watched TV for 2 hours and I swear I saw at least 10-15 of them.

one way they can boost it is by letting people who are available for partial upgrades to get the 900 as a second option instead of the iphone. one of my lines is available for an upgrade in August and I have a partial upgrade available now, but the iphone is the only one you can upgrade to.

I hope Nokia comes out with some good sales numbers for this phone. I got one and I've recommended it to a few people.

Enron said,
I hope Nokia comes out with some good sales numbers for this phone. I got one and I've recommended it to a few people.

Out of curiosity, what was your previous phone?

McKay said,

Out of curiosity, what was your previous phone?

Just prior, a Samsung Focus S. Before that, I used a Samsung Galaxy S2, iPhone 4, iPhone 3G, and an old HP iPaq Windows Mobile (not at the same time of course).

Enron said,

Just prior, a Samsung Focus S. Before that, I used a Samsung Galaxy S2, iPhone 4, iPhone 3G, and an old HP iPaq Windows Mobile (not at the same time of course).

How did you find the switch from iPhone?

Enron said,

Just prior, a Samsung Focus S. Before that, I used a Samsung Galaxy S2, iPhone 4, iPhone 3G, and an old HP iPaq Windows Mobile (not at the same time of course).


Don't you enter into carrier contracts?

simplezz said,

Don't you enter into carrier contracts?

I do, but I buy off contract sometimes. The Lumia was only $349 with the credit applied, so I couldn't resist.

McKay said,

How did you find the switch from iPhone?

It wasn't bad. I'll admit there are still a few things I'm missing (Mint, F1 Live Timing, VPN support, etc.), but for the most part, it was easy. All of my contacts and calendars were already on Exchange accounts, so setting up was as easy as logging in. Same goes for the Skydrive, Zune and Xbox Live stuff if you use it.

M_Lyons10 said,

Indeed. Well deserved. It's a great platform and a great phone.

A little annoyed I have to wait till May 14th to have it here in the UK, but oh well.

McKay said,

A little annoyed I have to wait till May 14th to have it here in the UK, but oh well.

I got the 800 due to being impatient and the fact that theres not a lot of difference between the 900 and the 800 (don't need front facing camera (don't like video chat) and orange have nothing other than 3G). Unless Ive missed something (either missed in terms of I don't know about it or missed as in not mentioned it), I say hairy ********. My Lumia is silky smooth, like silk, its crisp, like crisps, its fast, like fast ****, its phoney, like a phone. Its the nicest phone Ive owned, period!

duddit2 said,

I got the 800 due to being impatient and the fact that theres not a lot of difference between the 900 and the 800 (don't need front facing camera (don't like video chat) and orange have nothing other than 3G). Unless Ive missed something (either missed in terms of I don't know about it or missed as in not mentioned it), I say hairy ********. My Lumia is silky smooth, like silk, its crisp, like crisps, its fast, like fast ****, its phoney, like a phone. Its the nicest phone Ive owned, period!

For me, getting the 900 over the 800 is:

10% Front Facing Camera for Skype.
90% Bigger Screen

McKay said,

For me, getting the 900 over the 800 is:

10% Front Facing Camera for Skype.
90% Bigger Screen


Yeah, personally though I think I prefer the 800... The 900 is just a little too big for me. To each their own.

M_Lyons10 said,

Yeah, personally though I think I prefer the 800... The 900 is just a little too big for me. To each their own.

I've seen someone come in to our office (needing assit getting on to work wireless using Cisco NAC aka needs a wireless exception because Cisco can't id windows mobile and wants to install windows Cisco client on it..) and also felt the same thing, 900 a bit too big for my personal taste.