Report claims $299 launch price for Nintendo Wii U

It seems like a lifetime ago since Nintendo first announced its Wii U console (in fact, it was over a year ago at E3 in June 2011), and even now, almost fourteen months on, there remain many unanswered questions.

Perhaps the most important of these is the question of price, and on that subject, Nintendo has been frustratingly tight-lipped. But Digital Spy has named Shane Satterfield – editor of Gametrailers.com, part of the Viacom empire – as having information obtained “via certain channels”, pointing to a retail launch price of $299 USD (around £190 GBP; €243 EUR).

That’s a significant chunk of change, especially considering how little its rival consoles now cost – with Microsoft even launching different payment models to hold on to the massive sales lead of its Xbox 360 – but even at just under three hundred bucks, it may represent a loss to Nintendo. Reports suggest that the break-even price of the console is around $370 (£235; €301).

With the Wii U not expected to arrive until late November, it could be a while before we get any firm info from Nintendo on the new console’s pricing. But it’s worth considering that that launch window would undoubtedly put the new device up against fierce competition from Sony and Microsoft, as they vie for sales at the start of the lucrative holiday season. As a result, Nintendo may yet be forced into pricing the Wii U more aggressively, particularly to avoid a repeat of the launch of its 3DS handheld, which consumers largely rejected in its early days due to its sky-high price.

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27 Comments

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A 300 dollar price point for a gimped tablet tethered to a console is not going to fly. I doubt seriously if this thing sees anything visually that the xbox/ps3 cant do. Not that it can't, I just don't see a developer interested in something they can't port to the other systems at this point in time, that's not proven itself and which carries so much risk. I just don't see the selling value here.

thornz0 said,
A 300 dollar price point for a gimped tablet tethered to a console is not going to fly. I doubt seriously if this thing sees anything visually that the xbox/ps3 cant do. Not that it can't, I just don't see a developer interested in something they can't port to the other systems at this point in time, that's not proven itself and which carries so much risk. I just don't see the selling value here.

Where ya been ther is already big AAA Developers like Gearbox really going at the Wii U hard on showing what it can do Hek even Batman Arkam city looks better on the Wii U then the other systems . Gearbox has already stated the Wii U visually out does the current gneration system and is far higher resolution and fidelity then the current systems Take also in to account the Wii U also has to push pixles to the Wii U controller and does all augmented reality stuff that is allot of processing power

thornz0 said,
A 300 dollar price point for a gimped tablet tethered to a console is not going to fly. I doubt seriously if this thing sees anything visually that the xbox/ps3 cant do. Not that it can't, I just don't see a developer interested in something they can't port to the other systems at this point in time, that's not proven itself and which carries so much risk. I just don't see the selling value here.

Gameplay for one. The original Wii lived on nostalgia, and games that were playable by older people and kids. I don't see why that would change for this. How many current gen games were ported to the Wii? People didn't see the selling value in the first one either, and look how many they sold.

thornz0 said,
A 300 dollar price point for a gimped tablet tethered to a console is not going to fly. I doubt seriously if this thing sees anything visually that the xbox/ps3 cant do. Not that it can't, I just don't see a developer interested in something they can't port to the other systems at this point in time, that's not proven itself and which carries so much risk. I just don't see the selling value here.

Ment to Add that the Wii U controller is not Tethered to the unit it is Wireless the units shown and playing @ E3 was tho due to oh i dont know Nintendo not wanting anyone to walk off with the Wii U controller even tho ti be useless to them anyways

farmeunit said,

Gameplay for one. The original Wii lived on nostalgia, and games that were playable by older people and kids. I don't see why that would change for this. How many current gen games were ported to the Wii? People didn't see the selling value in the first one either, and look how many they sold.

The enhancements to the controls in Batman Arkham City looks great.

thornz0 said,
A 300 dollar price point for a gimped tablet tethered to a console is not going to fly. I doubt seriously if this thing sees anything visually that the xbox/ps3 cant do. Not that it can't, I just don't see a developer interested in something they can't port to the other systems at this point in time, that's not proven itself and which carries so much risk. I just don't see the selling value here.

They still may be do well, if the PS4 / Xbox version 3 costs more then the Wii U at there launch next year. Nintendo may still be in the position of most affordable.

torrentthief said,
expensive really considering how little the 360 4gb costs and the upcoming 16gb ps3 and the $99 ouya. Can't see the wii u being popular.

your talking Current gen meaning 2005 Generation system comapred to the Wii U which is a next generations system updated GPU and CPU allot more then that inside far beefier then the 360 and Ps3 combined

notuptome2004 said,

your talking Current gen meaning 2005 Generation system comapred to the Wii U which is a next generations system updated GPU and CPU allot more then that inside far beefier then the 360 and Ps3 combined


Wii U is just matching current generation Xbox / PS3 in hardware level

Ricardo Dawkins said,

Wii U is just matching current generation Xbox / PS3 in hardware level


No it is not matching them at a hardware level since it be impossiable for Nintendo to use parts that equal those parts even lowest end parts they could throw in the system would still give it the horsepower to outperform the current gen system in everything they do. the Wii U is 7 years new with the latest IBM CPU and far Superior AMD GPU if specs be true it be a 4870 of which be 4 to 5 generations newer then what is in the 360.


But Even if the Wii U only had 3 cores slightly slower then the 360 for example because it is based on a much newer chip that is far more efficient then the PPC Tri-core chip in the 360 it still outperform it at anything ya threw at it same with the GPU


So to sum it up No the Wii U does not run the same hardware as the current gen system nore nore does it match current gen system in fact games like Assasins creed 3 and Batman AC 2 examples show even games that are on current system that now are on the Wii U can be better as both those games look almost twice as good as on current system more going on the screen much more busy yet higher resolution

Skyfrog said,
I have a feeling this console is going to be a major failure.

It's like an iPad, but just for playing Nintendo games. Yeah, it will fall faster than the Wii Novelty Fad did.

thenonhacker said,

It's like an iPad, but just for playing Nintendo games. Yeah, it will fall faster than the Wii Novelty Fad did.

The Wii "fad" As in the #1 selling console during the current generation ?
Wii only sold a measly 96 Million consoles (compared to Xbox360 67 million, and PS3's 65 Million).

thenonhacker said,

It's like an iPad, but just for playing Nintendo games. Yeah, it will fall faster than the Wii Novelty Fad did.


it is nothing like the iPad since it wont work without the Core console powered on except for TV remote part i think this is not have a CPU or GPU in it the main console does all the work

Skyfrog said,
I have a feeling this console is going to be a major failure.

I agree, and it is really a shame because Nintendo makes some great games. I wish they would just admit defeat in the hardware area and start focusing on making games for the next gen Xbox and PlayStation.

Skyfrog said,
I have a feeling this console is going to be a major failure.

I had the same feeling for the Wii.

It's gonna fail from a gamers perspective no doubt about it. But i think i'll still probably sell for a reason i don't understand.

Jason Stillion said,

The Wii "fad" As in the #1 selling console during the current generation ?
Wii only sold a measly 96 Million consoles (compared to Xbox360 67 million, and PS3's 65 Million).


And how many games per console sold? The lowest of them. Also it is the console with less hours played per console.
I can recall nintendo closing with a 10Bn loss last year also...
Yes, it was a failure by these numbers.

Its like calling iOS a failure for it marketshare... not the same, but similar missconception thing i think...

iguanas said,

And how many games per console sold? The lowest of them. Also it is the console with less hours played per console.
I can recall nintendo closing with a 10Bn loss last year also...
Yes, it was a failure by these numbers.

Its like calling iOS a failure for it marketshare... not the same, but similar missconception thing i think...

Nintendo as made money per console sold since launch, where MS/Sony lost money until several hardware revision latter. Nintendo made it's first loss in 30 years (april 2012), at 43 billion yen = 533 Million us. Wii has great 1st party sales, but weak 3rd party sales. The loss is more contributed to the 3DS poor launch, which Nintendo has seemed to turn around.

Sony's the one that getting large losses each qtr. (May 2012) they lost 457 billion yen = 5.7 billion. However the gaming division earned money, when you look at all the divisions together, there bleeding cash. That one of the reason's why there changed ceo's and restructuring.

Microsoft has sunk a ton of money (a lot of loss) but the other divisions make it up. I don't believe it was until recently the home and entertainment division was actually not in the red.

Edited by Jason Stillion, Jul 30 2012, 5:09pm :

I think that's a likely price. That tablet can't be cheap, it's gotta add at least $100 to the package, which looks like it'd cost about $200 without.

SikSlayer said,
I think that's a likely price. That tablet can't be cheap, it's gotta add at least $100 to the package, which looks like it'd cost about $200 without.

it is not a Tablet as it does not work stand alone the main console has to be on to work for 99% of it besides the TV controller part from what i understand it cause the Wii U does all the processing of everything done on the 6.2" screen on the Wii U controller

I don't care what they call it. I'm just saying this thing looks to me like it'd cost at least $100, if not more. The core console (without this tablet-esque controller), looks like it'd cost $200 without, so the $299 rumor sounds pretty likely to me.

SikSlayer said,
I don't care what they call it. I'm just saying this thing looks to me like it'd cost at least $100, if not more. The core console (without this tablet-esque controller), looks like it'd cost $200 without, so the $299 rumor sounds pretty likely to me.


well it comes with the Core console anyways since it is the means to play the games so yea. and who cares what it cost on its own since Nintendo made it clear last year sometime siad the Wii U controller would not be sold on its own

this is from last year but nothing has changed yet on this matter http://www.computerandvideogam...er-wont-be-sold-separately/

notuptome2004 said,


well it comes with the Core console anyways since it is the means to play the games so yea. and who cares what it cost on its own since Nintendo made it clear last year sometime siad the Wii U controller would not be sold on its own

this is from last year but nothing has changed yet on this matter http://www.computerandvideogam...er-wont-be-sold-separately/


You completely missed the point of his post. He was breaking down the $300 cost and just said that he thought the controller would account for a third of that cost. He didn't mention buying the controller separately, or them selling the console without a controller.