Report: Microsoft Surface continues to rule over other Windows 8/RT devices

In December, the online ad company AdDuplex posted up data gathered from their ad network that showed Microsoft's Windows RT version of the Surface tablet leading among all of the thousands of other PCs installed with Windows 8 or RT installed.

Today, AdDuplex released their results for the first half of January, and not only is the Surface still leading among all Windows 8/RT PCs, but it actually gained market share. In December, it was at six percent but January's number show it at 7.6 percent. This was likely due to the Surface expanding to more retail outlets in mid-December such as Best Buy. AdDuplex says their numbers come from data collected by 112 Windows Store apps running the company's SDK on Monday, January 14th.

Over 7,400 PCs were running either Windows 8 or Windows R on AdDuplex, compared to 5,500 Windows 8/RT PCs in December and 3,000 PCs in November. This data may show that Windows 8 upgrades on older Windows PCs continue to grow at a solid rate.

HP has by far the biggest overall market share of Windows 8 devices at 23 percent, but Asus is now tied with Dell at 10 percent for the number two slot; Acer is third with nine percent and Toshiba is fourth with eight percent.

Source: AdDuplex blog | Image via AdDuplex

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18 Comments

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even 2 million is great. that's close to %6 marketshare of tablets,with sales most of the time being in limited distribution. count all the other windows tablets,and Microsoft has a pretty big chunk of the tablet market in the first quarter of release.

wait till all the great software is released then its game over.

Microsoft's Windows RT version of the Surface tablet leading among all of the thousands of other PCs installed with Windows 8 or RT installed.

Is the 7500 device group not "among all of the thousands"?

What good does it do if those 7500 are made up of devices with at best 1% share? Do you really want them to break it down even more and not group those with a very low percentage together in the other group?

The whole point of the post is that the surface has the highest individual share.

What I find remarkable about this is that the overall surface footprint accounts for 7.6% of all W8 devices? Wow. Am I reading that right?

What means that if there were 60 millions of W8 sold (plus many that werent sold, like all mine from MSDN that I use), 4.5 millions of surfaces are around?

Mmmh..I don't think so, but probably there're much more than 60 millions W8 around, so that would make around 2 million Surfaces or so.

I've quite aware of the alternatives to Surface, and the truth is, there aren't real alternatives, they're all crap in comparision.

Manufacturers make poor hardware, then complain there isn't a demand for Windows RT.

Seketh said,
I've quite aware of the alternatives to Surface, and the truth is, there aren't real alternatives, they're all crap in comparision.

Manufacturers make poor hardware, then complain there isn't a demand for Windows RT.


Surface build quality is its strongest point, but in terms of components, the Surface isn't exactly leaps and bounds ahead of other vendors. Surface excels in 'UX'. It's marketed as a particular way of using a device, not as a computer.

The Yoga is probably in the same league for people who want all parts permanently attached, and Lenovo build quality is ahead of most OEMs, though their touchpad mouse experience is awful enough to make any touchscreen sound like a good idea.

Also, there *is* that quality issue - Surface vs. other RT devices (being as prices are close). Given similar pricing, quality FTW.

There are a lot of computers which are exactly the same but differ only in the model number. It makes it a lot harder for average joe consumers to compare products. I wonder if this chart accounts for that.

neufuse said,
only 7,400+ other devices? psh... </s> good greif that is a lot of devices already
Over 7400 other Windows RT devices is quite a lot for a OS that just here for 3 months.

neufuse said,
only 7,400+ other devices? psh... </s> good greif that is a lot of devices already

If the title is literal, this is all Windows 8 and Windows RT device models combined. Not just RT.